A Complex Landscape, Management in the Agency World Presented by: - - PowerPoint PPT Presentation

A Complex Landscape, Management in the Agency World

Presented by: Aazir Munir

Table of Contents

• Who I am and what I do
• Agency challenges
• Strategies
• Q&A

Who I am

• Project Manager
• Philosophy student
• Volunteer
• Adrenaline junkie

What I do

Project Manager at Venuiti Solutions

• Client Management
• Team Management
• Business strategy
• Whatever’s needed!

Agency Challenges

• Large number of projects across industries
• Variety in terms of scope and scale

Agency Challenges

• Not always understanding the full

picture of what you are working on

Agency Challenges

• Not always understanding the full

picture of what you are working on

Agency Challenges

• Working with disconnected groups of people with

possibility conflicting priorities and timelines

• Being on-call for different clients in different time

zones

Agency Challenges

• Being a third-party, you are an easy scapegoat for

any issues

• You stay in the shadows for any successes, which

can make internal team motivation more difficult

Solutions

• Keeping a close eye on every step
• f the process to mitigate risks
• Making the project process

consistent across clients so that information is easy to read

Solutions

• Using the latest and greatest agile methodologies

and processes

• Making sure that everything is set up so that the

technical needs are met as the first priority

Solutions

• Using the latest and greatest agile methodology and

technologies

• Making sure that everything is set up so that the

technical needs are met as the first priority

Real Solutions

• People first
• Business value second
• Everything else after
• Tools and Technology
• Process
• Design

Relationships

• Remember that everything

we do is for humans. In the end, regardless of the industry, you are working with and for people

• Work together in-person

whenever possible to build connections

Relationships

• In status meetings, in addition to reporting on

progress, make sure you ask clients what the updates are on their end. Show that you really care about the overall business

• Find something with each project that you really

care about

Relationships

When working on new clients, make sure you really understand their needs and document them

• Why
• Who
• What
• Where
• When

Documentation

• Document as much as possible
• Due diligence questions
• Technical processes
• Project Documentation
• Client information and bios
• Business environment and strategy
• Best practices for all repeated tasks

Client Documentation

• Client decisions and

scope changes

• Internal client

profiles for better communication

Tim Jones

Personality Traits

Results-Oriented Tech Savvy Meticulous Patient

I don’t care how you do it, just get the job done and don’t waste my money

Details

36 VP Marketing Smith Tech BA, MBA Age: Job Title: Company: Education:

Interests

• SEO and SEM
• Cutting-edge

Technology

• College Football
• Hiking

Goals Frustrations

• Career progression

at Smith

• Campaigns that

drive results according to defined KPI’s

• Missed deadlines
• Legacy technology
• Any issues in

analytics implementation or configuration Tim is a career marketer who has grown up in the digital space. He is particularly well- versed in SEO and knows the tools inside and out. He was promoted to VP recently and is eager to make his mark.

Bio

Relaxed Sentimental

Client Profile

Process and Automation

• Design processes

according to the value they will provide

• Keep workflows

flexible but consistent to drive meaningful efficiency

Process and Automation

• Automation plugins and

integrations are available for all major project management systems

• It requires initial

investment, but designing a custom system for complex projects that work across tools and technologies can drive efficiency

Process and Automation

Workflows

Centralized PM System

• Status overview
• Triggers which

create assets, assign them to users and provide alerts

• Report generation

for clients and employees

Key Takeaways

• Agencies harbour complexity through scope and

scale

• People first, business value second, everything else

after

• Document everything
• Automate where possible to free your creative

resources

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Connect with me: www.linkedin.com/in/aazirmunir/ Aazir.Munir@Venuiti.com