A Big Bang Approach to Teaching the Consumer Decision Making Process - PowerPoint PPT Presentation

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A Big Bang Approach to Teaching the Consumer Decision Making Process Julie Steen, DBA Assistant Professor of Marketing November 11, 2017 Society for Marketing Advances Teaching Moment Presentation Applicable to the following classes:

A Big Bang Approach to Teaching the Consumer Decision Making Process Julie Steen, DBA Assistant Professor of Marketing November 11, 2017 Society for Marketing Advances Teaching Moment Presentation
Applicable to the following classes: • Principles of Marketing • Sales Principles • Consumer Behavior
Ways To Use the Video • To generate in-class discussion • As an in-class assignment • As an out-of-class assignment

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