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Josh Ledgard
Co-Founder Watched 1,000s of campaigns. Over 29 million leads generated. Witnessed both campaign failure and customer delight.
5 Ways to Spark Joy & Get More Leads With Less Effort Josh - - PowerPoint PPT Presentation
5 Ways to Spark Joy & Get More Leads With Less Effort Josh - - PowerPoint PPT Presentation
5 Ways to Spark Joy & Get More Leads With Less Effort Josh Watched 1,000s of campaigns. Ledgard Over 29 million leads Co-Founder generated. Witnessed both campaign failure and customer delight. Our Goal You leave with at least one
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Our Goal
You leave with at least one tip that saves you time and gets you more leads.
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Spark Joy?
How do you know if a marketing campaign sparks joy?
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Imagine Your
Ideal Campaign
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1 Removing Clutter
Copywriting
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Read it ALL!
Ads Landing Pages Email Sequences Facebook Share Text
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The Best A/B Test
VS
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Be simple. Be direct. Answer “What?”
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Why?
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Why now?
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Go Bold.
Tell a story with fewer words
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2 Removing Clutter
Design
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Colors: Choose 1-2 with each having a role
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Fonts: Pick one and limit variations in size, color, and emphasis.
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3 Removing Clutter
Bells and Whistles
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Need
Fast loading pages 2-3 complimentary images Bold A/B tests Traffic Viral Boost & engaged leads
Do Not Need
Fancy Animations All the pics we took! A/B Testing Microcopy The perfect pitch Preaching about yourself
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4 Spark Joy in Leads
Instant Gratification
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“Be the first to know!” is not incentive
It’s also a bad strategy
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Don’t lead with COMING SOON
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Make it easy to complete.
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Don’t overthink it: Just offer a discount
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5 Spark Joy With Influencers
Turn Leads into promoters with KickoffLabs
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