5/13/2019 Kit for New Parents DISTRIBUTION 1 Vicki Law Kit for - - PDF document

5/13/2019

Kit for New Parents

DISTRIBUTION

Vicki Law Kit for New Parents Distributor

Introducing Vicki Law

• Non profit executive with 30 years of experience
• Worked for Girl Scouts of the USA in Napa and Solano counties; Europe:

Germany, Belgium, the Netherlands, France, Turkey, Spain, Portugal, the Azores, the UK, and Italy as the Membership and Marketing Director for USA Girl Scouts Overseas North Atlantic

• Worked for USA Girl Scouts West Pacific in Japan, Okinawa and Korea as

the Director of Training

• Worked for Girl Scouts of California’s Central Coast as Chief Operating

Officer

• Now works for First Five Monterey County and Institute for Health

Advancement as the Kit for New Parents Distributor (Independent Contractor)

• Executive Director for Partners For Peace which provides

prevention/intervention family education for families with youth who use drugs and alcohol, are violent, chronically truant or in gangs or gang adjacent

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We are dedicated to the healthy development and well-being of children in California.

What is First 5?

First 5 Children and Families Commissions are dedicated to the healthy development and well-being

• f young children in California.

Voters created First 5 in 1998 by passing Proposition 10, adding a 50- cent tax on tobacco products to create a dedicated revenue stream for children 0-5. By voter mandate we are committed to improving children’s health, school readiness and family functioning. First 5s are responsible for receiving and distributing Proposition 10 funds and carrying out the implementation

• f the California Children and

Families Act.

.

First 5s works with community based organizations to: ensure children are healthy and prepared for school, families are connected to parenting resources, and the community is strengthened to support families with young children. Millions of dollars a year to support local agencies and programs working with young children and their families. The FREE Kit for New Parents (a $75 value) is packed with the latest information on everything from prenatal care to finding a quality preschool.

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What is in the Kit?

The FREE Kit for New Parents is packed with the latest information on everything from prenatal care to finding a quality preschool. This award-winning Kit includes:

• The CA Parent’s Guide Resources for Parents of

Children Ages 0-5

• Puppy and Friends touch-and-feel board book, What

to Do When Your Child Gets Sick and much more.

• Kits are currently available in English and Spanish.

Asian Languages will be available in the Fall of 2019.

• The F5CA Commission provides the funding for the
• kits. Customization items added by local First 5

counties, with feedback from our community partners, include a variety of items from outlet protectors, Daddy’s Tool Bag DVD, dental hygiene information etc.

Value of the Kit to Dental Patients

ENCOURAGES PARENTS TO:

• Take their baby to the dentist before

their first birthday.

• Brush your child’s teeth twice a day

with a soft brush and fluoride tooth past and clean between their teeth.

• Sugar-sweetened drinks like soda

can cause cavities. Water is better.

• If you see white or dark spots on

your child’s teeth, take them to the

• dentist. These may be cavities.

FOR THE MOM-TO-BE:

• See your dentist during pregnancy.

It’s important for your and your baby’s health.

Kit for New Parents (Kit) - Program Evaluation Report, December 2011

Prepared by the UCLA Center for Healthier Children, Families and Communities

Summary of Key Points:

• Respondents were asked to rate the extent to which the Kit improved their knowledge on

several topics related to their infants well-being. 91% of respondents reported that they agreed or strongly agreed that the Kit improved their knowledge about child development.

• 81% strongly agreed or agreed their knowledge about healthcare options for their infant

increased since opening the Kit.

• 93% strongly agreed or agreed that they had more knowledge about ways to keep their

child safe.

• 87% of respondents strongly agreed or agreed they felt more confident about being a new

parents after opening the Kit.

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• Over half of the respondents who had the Kit for more than 1 year read “Puppy

& Friends” with their children more than 10 times, with more than 95% reading the book at least once.

• 97% of respondents strongly agreed or agreed they were likely to recommend

the Kit to other parents.

• Conclusion: Reassessing advertising and distribution strategies may help to

get the Kit into the hands of more parents.

I am wondering. . . How many of you have received the Kit for New Parents?

This Photoby Unknown Author is licensed under CC BY-NC-ND

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The Kit contains a guide entitled, CA Parent Guide. It is a collaboration between First 5 CA and UC Berkley. It provides parents with the latest information

• n brain development, nutrition,

physical and emotional health, development milestones, and child safety in an easy to navigate

• format. Remember, this booklet outlines typical

developmental stages, but all children are different.

Kit Contents – CA Parent Guide (Market Emphasis-All) Dental Information

• Advises pregnant women to get dental care and practice good oral

hygiene for their health and that of their babies

• Provides information on good nutrition, including eating enough

calcium-rich foods and avoiding sugary snacks and other junk food

• Nutrition information is provided for various life stages and ages

Dental Information

• Age-appropriate oral health advice is given throughout the guide. This

includes a dedicated chapter on oral health and advice on:

• How to clean a baby's gums
• How to brush toddler's teeth
• When children are old enough to brush on their own
• When a baby should first see a dentist
• Ways to prevent tooth decay
• Tooth problems to watch out for
• How to find a dentist and afford dental care

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The book What to Do When Your Child Gets Sick is an easy-to-read book that answers questions many parents have regarding their child’s health and common

• illnesses. This is a great guide

for helping parents determine when to treat an illness at home and when to call or see a healthcare professional. The Poison Control Refrigerator Magnet helps parents keep important safety and emergency contact information readily available.

Kit Contents - What To Do When Your Child Gets Sick (Market Emphasis – Hospitals, Clinics, Dentists)

• Commercials to promote “Talk, Read, Sing” are on:

Social media, TV, radio, posters, etc.

• Babies who are talked to and read to from the time they are born are better

prepared by the time they start school. Kids who aren’t have a 50% chance

• f falling behind and have a hard time catching up. ( I AM WONDERING. . .)
• 90% of their brains are developed by age five.

“Talk, Read, Sing”

“Talk, Read, Sing” Market Emphasis – Play groups, Libraries, Early Childhood Education groups, Military Installations, Baby and Me Music Programs (ALL)

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Baby’s First Book (For pre-literate parents emphasize that “you can create you own story!”

“Talk, Read, Sing” - Libraries, PATs

Paid Family Leave and Kit Customization

Caption

KIT CUSTOMIZATION ITEMS

(3 items per First 5—items can be bundled)

Examples of Kit Distribution Partners

• Hospitals
• Local clinics and dental clinics
• Child care/Play group sites
• OB/GYN and Dental offices
• WIC programs
• Foster family agencies
• Early Head Start programs
• Military Installations
• Mommy and Me groups
• Community Festivals
• And community organizations that cater to families with children ages 0-5 – Easter Seals,

Children’s Behavioral Health, etc.

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I wonder how many of you have a relationship with your local First Five?

First 5 Dental Link

Barrier: What is the cost? The Barrier Breaker: “The Kits and shipping are FREE!”

Breaking Down the Barriers to Distribution

This Photoby Unknown Author is licensed under CC BY-SA-NC

Example – Let Distributors Know How To Order Kits

Orders are placed through:

Your local First 5 Find your First Five On the First 5 web site Click here to order Kits through the state of CA Or if you need assistance, Vicki Law Trouble ordering? Click here!

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• Kits may be distributed to all

families living in California with children up to five years of age,.

• Orders are placed through:
• Your local First 5
• On the First 5 web site
• Or if you need

assistance, Vicki Law

• Try to provide an introduction or
• rientation of the Kit
• Place orders quickly and track the
• rder history – how many

English? How many Spanish? Allow 10 working days for delivery

• Kits can be delivered via a

standing order or orders can be placed weekly or monthly

Kit Distribution

Encourage parents to use the Kit over time and with all of their providers. It contains information on caring for children

• f different ages up to age five. Parents should share the Kit

with family members and friends who are pregnant or who have young children.

Kit Distribution Tips for Direct Distributors

Barrier: “I think WIC distributes the Kit in my area.” Know your community numbers. In my county less than 1,000 Kits were being distributed, yet 8,000 babies were born each year. The answer: The Barrier Breaker: “Only 1,000 Kits were distributed but 8,000 babies were born last year - we are not reaching all

• families. This information is important for child development

and our next generation AND its free. We need your help to reach all parents/caregivers.”

Breaking Down the Barriers to Distribution

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Barrier: We do not have the room to store the Kit This is a true barrier for many hospitals and agencies. The Barrier Breaker: “We can order the Kits more frequently for your location and in smaller quantities.”

Breaking Down the Barriers to Distribution

Barrier: We already do so many things. The Barrier Breaker: “The Kit makes your job easier. Giving the parent/caregiver a free gift is a great way to begin your relationship. Walking the parent through the Kit items

• pens up the conversation on a broad range of topics. We

also have training designs and tools that you can use with your parents/caregivers.”

Breaking Down the Barriers to Distribution

Barrier: Other expected barriers? The Barrier Breaker:

Breaking Down the Barriers to Distribution

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Kit Distribution Questions?

TRAINING IS AVAILABLE!

This Photoby Unknown Author is licensed under CC BY-SA-NC

Let’s Do This! June 14th – 10:00 AM Dental Training!

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