35 30 33 20 10 10 8 7 0 Feb 10 Aug 10 Feb 11 Aug 11 Feb - - PowerPoint PPT Presentation

35 33 10 7 8

10 20 30 40 50 60

Feb 10 Aug 10 Feb 11 Aug 11 Feb 12 Aug 12 Feb 13 Aug 13 Feb 14 Aug 14 Feb 15

Base: c.1,000 British adults certain to vote each month through February 2008; c. 500 British adults thereafter

3 HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?

Source: Ipsos MORI Political Monitor

2010 General Election

CONSERVATIVE LABOUR UKIP GREEN LIB DEM

4

14,179 55,775 43,451 45,455 36,000

10000 15000 20000 25000 30000 35000 40000 45000 50000 55000 60000

Feb 14 Aug 14 Feb 15

GREEN PARTY MEMBERSHIP LIB DEM MEMBERSHIP UKIP MEMBERSHIP

Sources: http://www.libdemvoice.org/tag/party-membership http://www.ukip.org/ukip_is_delighted_to_announce_yet_another_record_membership_figure http://en.wikipedia.org/wiki/UK_Independence_Party http://www.theguardian.com/politics/2014/dec/02/green-party-membership-doubles-ukip- mainstream-politics http://www.channel4.com/news/green-party-membership-growth-ukip-natalie-bennett

15% 11% 3%

18-34 35-54 55+

6

And they are more likely than supporters of any

• ther major party to use…..*

More likely to be female…

FEMALE 56% MALE 44%

Younger voters are more likely to vote Green

76% 39%

Source: Political Monitor (737 adults aged 18+ who say they are certain to vote in May 2015. Interviewed by telephone, fieldwork dates 12th - 15th April) Source *: Political Monitor (Aggregated data from January – December 2014. 388 adults aged 18+ who say they are certain to vote in May 2015 and plan to vote for the Green Party. All interviewed by telephone)

7

11 percentage points 6 percentage points 7 percentage points Private renters Young women (18-34) People dissatisfied with the government

Source: Political Monitor (Aggregated data from January – April 2014 and January – April 2015. Adults aged 18+ who say they are certain to vote in May 2015 and plan to vote for the Green Party. All interviewed by telephone)

Up by

30% 26% 14% 5% 11% 11% 3%

Lib Dem Green Labour Conservatrive Other Did not vote Too young

8 HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW? / WHICH PARTY DID YOU VOTE FOR AT THE GENERAL ELECTION ON MAY 6TH 2010?

How those planning to vote Green in 2015 voted in 2010

Source: Political Monitor (Aggregated data from January – December 2014. 388 adults aged 18+ who say they are certain to vote in May 2015 and plan to vote for the Green Party. All interviewed by telephone)

All data points represent > 200 responses

9 DO YOU THINK OF YOURSELF AS A SUPPORTER OF ANY ONE POLITICAL PARTY?

Source: British Social Attitudes

0% 10% 20% 30% 40% 50% 60% 70%

Pre war Baby boomers Gen X Gen Y

Data shows 2010 recalled past vote and current voting intentions of 3,045 British adults aged 18+ interviewed January-March 2015. Current voting intentions are based only on those who say they are absolutely certain to vote, while those who were unable or refused to say how they voted in 2010 are not shown.

Source: Ipsos MORI Political Monitor

10

11

% Mentions *selected issues Green Party Conservative Labour Liberal Democrats UKIP Economy 35% 44% 34% 47% 26% Environment 30% 5% 7% 13% 3% Poverty/Equality 30% 8% 20% 18% 8% NHS 28% 29% 27% 31% 28% Unemployment 23% 19% 34% 18% 21% Education 21% 16% 16% 21% 10% Immigration 19% 50% 27% 34% 77%

WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?

Source: Ipsos MORI Issues Index, base: GB Adults aged 18+ (10,746) Aggregated from January-December 2014

12 LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY, ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?

Source: Political Monitor (1,000 adults aged 18+ interviewed by telephone, fieldwork dates 12th - 15th April):

0% 100%

10%

5%

30%

3% 1%

Protecting the natural environment / climate change

10 20 30 40 50 60 70

Jan 98 Jan 99 Jan 00 Jan 01 Jan 02 Jan 03 Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10 Jan 11 Jan 12 Jan 13 Jan 14 Jan 15

Source: Issues Index, c.1,000 adults aged 18+ interviewed face-to-face in home across Great Britain per month. Data based on annual averages for each issue, including January – April in 2015

14 WHAT DO YOU SEE AS THE MOST/OTHER IMPORTANT ISSUES FACING BRITAIN TODAY?

Economy immigration NHS Environment Unemployment

15 WHAT ARE THE ISSUES RELATING TO THE ENVIRONMENT THAT YOU THINK ARE MOST IMPORTANT FOR THE UK AT THE MOMENT?

Source: BBC / Ipsos MORI Election uncut community Notes: Word cloud based on 1,168 survey responses from adults aged 18-75 from Election Uncut. 17th – 21st April 2015 Removed common English words and single mentions, otherwise image shows unedited verbatim, top 100 words. Data is qualitative and unweighted

16

Source: BBC / Ipsos MORI Election uncut community

AND WHAT ARE THE ISSUES RELATING TO THE ENVIRONMENT THAT YOU THINK ARE MOST IMPORTANT FOR THE WORLD AT THE MOMENT?

Notes: Word cloud based on 1,168 survey responses from adults aged 18-75 from Election Uncut. 17th – 21st April 2015 Removed common English words and single mentions, otherwise image shows unedited verbatim, top 100 words. Data is qualitative and unweighted

17 HOW CONCERNED, IF AT ALL, ARE YOU ABOUT CLIMATE CHANGE, WHICH IS SOMETIMES REFERRED TO AS ‘GLOBAL WARNING?

87 78 78 46 43 43 36 35 35 27 24 22 19 17 16 10 9 8 6

Very concerned Fairly concerned Don’t know Not very concerned Not at all concerned

40 40 2 11 7 66 27 2 4 2

18%

are not concerned (Con. = 34%

• Lab. = 6%)

31%

are not concerned (Con. = 31%

• Lab. = 33%)

8 57 2 21 13 18 49 1 24 7 16 49 1 25 8 15 53 1 27 4

80%

are concerned (Con. = 64%

• Lab. = 92%)

68%

are concerned (Con. = 68%

• Lab. = 65%)

PUBLIC

Sources: Base: All MPs (104), Conservative MPs (46), Labour MPs (45) asked, Winter 2014

MPs

Public: Ipsos MORI and Cardiff University. 1,002 adults aged 16+ interviewed face-to-face in home across Great Britain

18

Source: Ipsos MORI and Cardiff University. 1,002 adults aged 16+ interviewed face-to-face in home across Great Britain

68 %

• verall

83% 84% 68% 65%

HOW CONCERNED, IF AT ALL, ARE YOU ABOUT CLIMATE CHANGE, WHICH IS SOMETIMES REFERRED TO AS ‘GLOBAL WARNING?

66%

19

WHICH OF THE SUBJECTS ON THIS LIST, IF ANY, DO YOU RECEIVE MOST LETTERS ABOUT IN YOUR POST BAG, OR RECEIVE MOST APPROACHES ABOUT FROM INDIVIDUALS IN CLINICS OR OTHER WAYS?

64 64 64 50 48 38 38 35 34 32 28 28 25 24 20 Benefits Housing Health Service Child Support/Child Support… Asylum/Immigration/ refugees Badger culls Tax Credits Pensions Public transport Education/schools Care of the elderly Social security Rail services Animal Research/ Experimentation Energy

:

‘Climate change’ features as the 21st most mentioned subject, mentioned by 17% of MPs

Base: All MPs (99), Conservative MPs (45), Labour MPs (43) asked, Winter 2014:

21 WHICH PARTY DO YOU THINK HAS THE BEST POLICIES ON THE ENVIRONMENT / AFFORDABLE ENERGY?

10% 11% 9% 2% 43% 4% 22%

Labour Conservative Lib Dem UKIP Other, including Greens None Don’t know

Environment

17% 14% 6% 2% 23% 6% 32%

Affordable Energy

Source: Political Monitor (1,000 adults aged 18+ interviewed by telephone, fieldwork dates 12th - 15th April):

24% 4% 12% 23% 36%

22 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF… …NATALIE BENNETT, THE LEADER OF THE GREEN PARTY, AND THE GREEN PARTY?

Base: split sample question, 511 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor

Bennett & the Greens % March 2015 Total like her 28 Total do not like her 35 Total like her party 36 Total do not like her party 27

March 2015

I LIKE HER AND I LIKE HER PARTY I LIKE HER BUT I DO NOT LIKE HER PARTY I DO NOT LIKE HER BUT I LIKE HER PARTY I DO NOT LIKE HER AND I DO NOT LIKE HER PARTY DON’T KNOW

• 35
• 59
• 57
• 62
• 54

28 30 31 30 39

Greens UKIP Lib Dem Labour Conservative

64%

23 WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF … LEADER AND … PARTY?

:

Base: split sample question, 511 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor

36 25 40 52 33

• 27
• 64
• 48
• 40
• 60

Greens UKIP Lib Dem Labour Conservative

Don’t like leader (%) Like leader (%) Don’t like party (%) Like party (%)

24

YOU SAID THAT YOU WOULD VOTE FOR/BE INCLINED TO SUPPORT THE CONSERVATIVES/LABOUR/LIBERAL DEMOCRATS/UKIP IF THERE WERE A GENERAL ELECTION TOMORROW. SUPPOSE THAT NO PARTY HAS AN OVERALL MAJORITY AFTER THE ELECTION. HOW STRONGLY WOULD YOU SUPPORT OR OPPOSE THE CONSERVATIVES/LABOUR/LIBERAL DEMOCRATS/UKIP FORMING A COALITION GOVERNMENT WITH …XXX IF THEY HAD ENOUGH SEATS BETWEEN THEM FOR A MAJORITY?

57 17 36 22 25 26 20 31 68 48 64 58 62 65

Source: Ipsos MORI Political Monitor Base: 267 Conservative, 285 Labour and 66 Liberal Democrat supporters*, all British adults 18+, 8th -10th February 2014. *Small base sizes indicative only

Conservative supporters Labour supporters Liberal Democrat supporters

...UKIP ...Liberal Democrats ...Liberal Democrats …Green Party

% Oppose % Support Form a coalition with…

…Conservatives …Labour …SNP

29 57 49 15 76 35 63 31 34 73 10 49

25

YOU SAID THAT YOU WOULD VOTE FOR/BE INCLINED TO SUPPORT THE CONSERVATIVES/LABOUR/LIBERAL DEMOCRATS/UKIP IF THERE WERE A GENERAL ELECTION TOMORROW. SUPPOSE THAT NO PARTY HAS AN OVERALL MAJORITY AFTER THE ELECTION. HOW STRONGLY WOULD YOU SUPPORT OR OPPOSE THE CONSERVATIVES/LABOUR/LIBERAL DEMOCRATS/UKIP FORMING A COALITION GOVERNMENT WITH …XXX IF THEY HAD ENOUGH SEATS BETWEEN THEM FOR A MAJORITY?

Source: Ipsos MORI Political Monitor Base: 267 Conservative, 285 Labour and 66 Liberal Democrat supporters*, all British adults 18+, 8th -10th February 2014. *Small base sizes indicative only

% Oppose % Support Form a coalition with…

UKIP supporters Green Party supporters Scottish National Party supporters

...Conservatives ...Labour ... Conservatives …Labour …Conservatives …Labour

HOW FAVOURABLE OR UNFAVOURABLE ARE YOUR OVERALL OPINIONS AND IMPRESSIONS OF THESE INDUSTRIES?

Base: All PPCS (98), Conservative PPCs (26), Labour PPCs (29), Liberal Democrat PPCs (20) asked. 3 February – 13 March 2015 Source: Ipsos MORI PPC Survey 2015

20 8 9 16 12 4 6 12 9 1 3 8 3 1 53 56 53 40 36 40 37 28 30 34 30 21 24 15 1 5 8 9 19 18 17 12 12 18 28 27 24 34 2 2 1 5 2 2 17 3 7 7 14 12 18

Automotive Airline Telecoms Food and drink Rail Supermarkets Pensions Nuclear energy Pharmaceutical Insurance Energy Newspapers Financial services Banking % Total favourable Con. Lab. Lib Dem.

84 83 70 85 55 50 69 66 45 54 55 47 62 31 40 58 59 35 46 45 45 62 38 25 58 38 20 35 34 35 38 28 20 42 17 20 54 7 25 46 3 5

% very favourable % mainly favourable % mainly unfavourable % very unfavourable

27

HOW FAVOURABLE OR UNFAVOURABLE ARE YOUR OVERALL OPINIONS AND IMPRESSIONS OF THESE INDUSTRIES?

Base: All MPs (107), Conservative MPs (47), Labour MPs (47) asked. Winter 2014 Source: Ipsos MORI MPs Survey Winter 2014

29 24 17 10 14 11 5 2 3 5 1 3 58 56 53 59 51 38 30 26 24 21 25 12 13 2 2 9 4 4 31 25 19 38 27 12 41 42 2 1 1 6 3 7 7 1 19 8

Manufacturing Automotive Pharmaceutical Retail Construction Rail Energy Insurance Financial Services Media Mining Banking PR & Lobbying % Total favourable Con. Lab.

86 86 88 77 82 58 79 57 63 64 46 44 52 18 42 15 44 10 28 24 28 22 28 21 4

% very favourable % mainly favourable % mainly unfavourable % very unfavourable

28

3 11 23 9 21 14 31 17 24 54 60 16 12 6 22 12 22 12 35 38 25 60

Tourism Oil and Gas Construction Farming and agriculture Pharmaceuticals and Biotechnology Aerospace and defense High Street Retail Electricity and Power Technology and the internet Manufacturing Transport

Conservative MPs

Labour MPs LOOKING AT THIS LIST OF INDUSTRY SECTORS, WHICH TWO OR THREE OF THEM DO YOU THINK NEED THE MOST GOVERNMENT SUPPORT OVER THE NEXT 5 YEARS?

Base: All MPs (66), Conservative MPs (27) and Labour MPs (30),asked, Summer MPs 2014

56 40 31 26 20 19 17 16 15 12 12

All MPs % Top mentions

Source: Ipsos MORI MPs survey

29

17 10 19 10 19 13 41 40 32 61 6 15 15 31 33 34 12 27 52 42

Aerospace and Defence Oil and Gas Transport Electricity and Power Financial services Banking Pharmaceuticals and Biotechnology Construction Technology and the internet Manufacturing

Conservative MPs

Labour MPs AND WHICH TWO OR THREE OF THEM DO YOU THINK ARE THE MOST IMPORTANT FOR GROWING THE UK ECONOMY OVER THE NEXT 5 YEARS?

Base: All MPs (68), Conservative MPs (28) and Labour MPs (31),asked, Summer MPs 2014

55 41 31 24 24 24 22 17 14 13

All MPs % Top mentions

Source: Ipsos MORI MPs survey

30

For any questions about the content of this slide deck or the infographic that it supports, please contact one of: Matthew Evans (matthew.evans@ipsos.com | 020 7347 3004) Antonia Dickman (antonia.dickman@ipsos.com | 020 7347 3157)