2Q10 Results Presentation to Analysts and Fund Managers August 11, - - PowerPoint PPT Presentation

2Q10 Results

Presentation to Analysts and Fund Managers August 11, 2010

This 2Q10 presentation will include :

• Ad Industry
• Ad expenditure share
• Audience Share
• 2Q10 In Summary

Industry Advertising Spending

Year 2009 2010

%Chg

TV 12,661 15,261 20.54 Radio 1,516 1,413 - 6.79 Newspaper 3,218 3,366 4.60 Magazines 1,325 1,417 6.94 Cinemas 1,036 1,488 43.63 Outdoors 999 938 - 6.11 Transit 451 544 20.62 In-Store 218 303 38.99 Internet 55 65 18.18

Total 21,479 24,795 15.44

Advertising Industry 2Q10 : Even amid political unrest , the TV advertising market in 2010 continues to be red hot posting double – digit gains (+20.54%)

Year 2009 2010

TV 58.9 61.5

Radio 7.1 5.7 Newspaper 15.0 13.6 Magazines 6.2 5.7 Cinemas 4.8 6.0 Outdoors 4.7 3.8 Transit 2.1 2.2 In-Store 1.0 1.2 Internet 0.3 0.3 Total 100.0 100.0

• Total Ad spending

% Media Mix

Ad Industry 2Q10 vs 2Q09 : According to AGB Nielsen, Ch7 and Ch9 were gaining highest ad revenue in 2Q10 at 49.5 and 23.4 per cents respectively.

• Channel 3

Channel 5 Channel 7 Channel 9 NBT

+7.32% + 49.45% +23.40% +28.36%

Advertising Spends on TV 2Q10 vs. 2Q09 : Prime vs Non Prime

• Channel

3 Channel 5 Channel 7 Channel 9 NBT Channel 3 Channel 5 Channel 7 Channel 9 NBT

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Year 2009 2010

%Chg

TV 24,884 29,085 16.88 Radio 2,838 2,787 - 1.80 Newspaper 6,388 6,899 8.00 Magazines 2,512 2,577 2.59 Cinemas 1,997 2,672 33.80 Outdoors 2,022 1,877 - 7.17 Transit 894 1,044 16.78 In-Store 406 514 26.60 Internet 96 134 39.58

Total 42,037 47,589 13.21

Advertising Industry 1H10 : TV continues to outpace advertising industry with 16.88 per cents growth year-on-year for 1H10

Year 2009 2010

TV 59.2 61.1

Radio 6.8 5.9 Newspaper 15.2 14.5 Magazines 6.0 5.4 Cinemas 4.8 5.6 Outdoors 4.8 3.9 Transit 2.1 2.2 In-Store 1.0 1.1 Internet 0.2 0.3 Total 100.0 100.0

• Total Ad spending

% Media Mix

Ad Industry 1H10 vs 1H09 : Strong revenue growth in the television advertising market in 1H10 as all commercial stations received higher advertising revenue year-on-year.

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Advertising Spends on TV 1H10 vs. 1H09 : Prime vs Non Prime

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• Top 20 Advertisers on Television : 2Q10 vs 2Q09 :

2.1%

• 51.5%
• 42.7%
• 65.4%
• 51.9%
• 52.1%

249,095 119,395 OSOTSPA CO.,LTD. 2,500.8% 279.3% 168.7% 32.7% 165.2% 221.5% 37,430 120,332 THAI YAMAHA MOTOR CO.,LTD. 1,006% 182.2% 197.4% 215.7% 248.8% 37,061 129,283 SIAM CEMENT GROUP 108,769.9% 10,201.6% 44,688.1% 295 132,125 PTT GROUP 1,223.1% 158.6% 533% 161.5% 350.4% 262% 37,091 134,277 BOONRAWD BREWERY CO.,LTD. 40.8% 53.3% 113.7% 15.1% 43.6% 101,720 146,054 CEREBOS(THAILAND)LTD. 159.2% 1,639.5% 134%

• 24.4%

102.1% 199.6% 50,146 150,222 BEER THAI (1991) CO.,LTD. 9.9% 56.3%

• 37.7%

63% 17% 132,838 155,393 LION (THAILAND) CO.,LTD. 28.2%

• 14%
• 38.5%
• 14.8%
• 13.5%

189,640 164,111 JOHNSON&JOHNSON(THAILAND)LTD.

• 84.9%
• 13.9%
• 46.5%

20.2%

• 24.1%

244,881 185,965 COLGATE-PALMOLIVE(THAILAND)LTD 309.3% 9.1% 24.5% 3.4% 23.5% 165,233 204,079 KAO COMMERCIAL (THAILAND) CO., 5,335% 112.5% 132% 109.8% 109.1% 143% 84,849 206,179 COCA-COLA (THAILAND) 13.4% 56.5% 127.1%

• 18.7%

50.7% 34.7% 165,373 222,700 TOYOTA MOTOR THAILAND CO.,LTD. 121.6% 65.8%

• 30.3%
• 34.6%

4.7% 35.4% 167,274 226,451 OFFICE OF THE PRIME MINISTER 51.4%

• 4%

45.9% 34.7% 18.3% 217,381 257,259 AJINOMOTO SALES CO.,(THAILAND) 75.3% 19.4%

• 45.3%
• 10.3%

6.4% 338,084 359,880 L'OREAL (THAILAND) LTD.

• 55.8%
• 0.6%

121% 1% 12.5% 48.4% 317,767 471,554 NESTLE(THAI) LTD.

• 78.5%

89.7% 65.2% 78.1%

• 14.1%

22.7% 411,445 505,039 BEIERSDORF (THAILAND) CO.,LTD. 321.3% 178% 163% 50.1% 126.4% 251,183 568,655 PROCTER & GAMBLE (THAILAND) 21.2% 571.6% 118.6% 13.3% 67.7% 1,104,790 1,852,442 UNILEVER (THAI) HOLDINGS %CHG %CHG %CHG %CHG %CHG ADVERTISER (000 BAHT) NBT 9 7 5 3 TV %CHG 2Q 09 2Q 10

Top 5 Advertisers’ spending on TV 2Q10

• LOREAL THAILAND LTD
• NESTLETHAI LTD
• BEIERSDORF THAILAND

COLTD

• PROCTER GAMBLE

THAILAND

• UNILEVER THAI HOLDINGS

NBT 9 7 5 3 2Q10 Top 5

• Top 20 Advertisers on Television : 1H10 vs 1H09 :

244.9% 1,303.8% 154.8%

• 37.7%

43.7% 188.7% 78,737 227,285 BEER THAI (1991) CO.,LTD. 131,281.3%

• 11,159.9%
• 41,069.9%

555 228,614 PTT GROUP 194.3% 38.9% 99.6%

• 29.5%

46.8% 158,327 232,349 RECKITT BENCKISER(THAILAND)LTD 85.1% 45.3% 61.6% 58.6% 58.5% 152,805 242,165 PEPSI-COLA(TH.)TRADING CO.,LTD 46.2% 45.3%

• 3.7%

18.8% 20.3% 205,720 247,538 BETTER WAY(THAILAND)CO.,LTD. 20.1% 41.1%

• 47.9%

35.2% 4.7% 253,379 265,241 LION (THAILAND) CO.,LTD. 31.3% 16.7% 50.8% 9.3% 20.6% 254,970 307,511 CEREBOS(THAILAND)LTD. 29.4%

• 22.1%
• 21.7%
• 31%
• 20.6%

396,982 315,241 JOHNSON&JOHNSON(THAILAND)LTD. 2,828% 78.3% 109.5% 92% 92.9% 109.4% 155,472 325,528 COCA-COLA (THAILAND) 14.4%

• 10.5%
• 20.7%
• 25.4%
• 17.8%
• 17.7%

435,473 358,288 OSOTSPA CO.,LTD. 195.3% 19.2% 29.1% 12.7% 30.1% 301,508 392,288 KAO COMMERCIAL (THAILAND) CO., 132.3% 94.1%

• 24.6%
• 20.5%

15.5% 55.2% 261,172 405,239 OFFICE OF THE PRIME MINISTER

• 14.8%

78.9% 122.2%

• 1%

87.4% 51.8% 289,032 438,845 TOYOTA MOTOR THAILAND CO.,LTD.

• 77%

8.4%

• 43%

9%

• 16.9%

534,052 443,689 COLGATE-PALMOLIVE(THAILAND)LTD

• 96.1%

254.6% 77.1% 299.8% 171.8% 150.1% 290,674 726,948 AJINOMOTO SALES CO.,(THAILAND) 646.4% 32.1% 20.8%

• 26.7%
• 6.7%

5.4% 693,136 730,277 L'OREAL (THAILAND) LTD.

• 73.8%

19.8% 70.8% 21% 4.9% 32.6% 604,044 800,893 NESTLE(THAI) LTD.

• 87.6%

45.4% 38.7% 75.7%

• 23.5%

4.4% 953,438 995,431 BEIERSDORF (THAILAND) CO.,LTD. 52.1% 122.5% 61.9% 30.7% 73.4% 638,056 1,106,161 PROCTER & GAMBLE (THAILAND) 6.7% 120.7% 107.7% 35.5% 47.8% 2,087,118 3,083,734 UNILEVER (THAI) HOLDINGS %CHG %CHG %CHG %CHG %CHG ADVERTISER (000 BAHT) NBT 9 7 5 3 TV %CHG 1H 09 1H 10

Top 20 Advertisers’ spending on TV 1H10

• 4.2%

40.4% 38.8% 4.1% 12.6% 227,285 BEER THAI (1991) CO.,LTD. 20.3% 21.6% 17.9% 25.6% 14.7% 228,614 PTT GROUP 29.3% 32.1% 23.1% 15.5% 232,349 RECKITT BENCKISER(THAILAND)LTD 23% 38.8% 9.6% 28.6% 242,165 PEPSI-COLA(TH.)TRADING CO.,LTD 10.7% 34.4% 30.1% 24.8% 247,538 BETTER WAY(THAILAND)CO.,LTD. 17.6% 32.4% 17.7% 32.2% 265,241 LION (THAILAND) CO.,LTD. 0.4% 16.4% 32.6% 15.3% 35.4% 307,511 CEREBOS(THAILAND)LTD. 18% 26.5% 14.1% 41.5% 315,241 JOHNSON&JOHNSON(THAILAND)LTD. 6.9% 15.4% 35% 13.3% 29.5% 325,528 COCA-COLA (THAILAND) 2.3% 29.5% 26.8% 19.6% 21.8% 358,288 OSOTSPA CO.,LTD. 0.2% 14% 38.2% 19.3% 28.3% 392,288 KAO COMMERCIAL (THAILAND) CO., 36.6% 38.5% 7.3% 10.1% 7.5% 405,239 OFFICE OF THE PRIME MINISTER 3.1% 30.2% 23.7% 24.6% 18.4% 438,845 TOYOTA MOTOR THAILAND CO.,LTD. 2.7% 32.9% 4.3% 60.1% 443,689 COLGATE-PALMOLIVE(THAILAND)LTD 21.8% 33.7% 21.6% 22.9% 726,948 AJINOMOTO SALES CO.,(THAILAND) 0.2% 17.1% 38.4% 9.2% 35% 730,277 L'OREAL (THAILAND) LTD. 0.4% 6.9% 52.5% 6.6% 33.5% 800,893 NESTLE(THAI) LTD. 0.7% 15% 28.7% 18% 37.6% 995,431 BEIERSDORF (THAILAND) CO.,LTD. 0.1% 6.2% 52.2% 10.9% 30.6% 1,106,161 PROCTER & GAMBLE (THAILAND) 0.7% 25.3% 22.1% 17% 35% 3,083,734 UNILEVER (THAI) HOLDINGS % % % % % % ADVERTISER (000 BAHT) NBT TV Thai 9 7 5 3

Grand Total 1H10

TV

Ad Expenditure Share

Advertisers Spending on Television by Share

• +1+23

+ ()' ()& ()$ ()!

+1+23 %/% !/ $/# $/ $/# /% / / / /# / / / / / / / + / /# / / / / !/ #/' #/& !/' #/ !/ !/% !/$ !/& /' #/ ()' / !/ #/ #/% !/$ %/' / %/' &/! &/$ / / '/ '/ '/ / /$ ()& &/' &/' &/$ %/% &/# !/& !/# !/ !/% !/& &/& $/% / !/$ / '/ !/ ()$ %/ &/ %/ %/! %/% / '/ '/$ '/ '/$ '/' / / '/# /! /$ &/% ()! #/% $/' #/' #/ $/ /& %/ /% / / !/ '/! /# &/! /& / %/ 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4

Audience Share

Station Share of Audience 2007 – 2010 ,All 4+ , 06.00 – 24.00 : Audiences were watching more of NBT and TV Thai in 2Q10 due to political crisis in April and May.

• /!

/' /

• /

/$ /%

• /

/ / / /$ /% /# / /%

+1+23 + ()' ()& ()$ ()! ++*+1 +1+23

• /!

/ '/% / &/& &/! %/' % & #/ #/' #/ $/ #/' $/% %/$ + / /! /! /& /# /& #/ %/% #/' #/% !/' !/# /& !/# !/! !/ #/' ()' '/ /$ '/% '/% '/ '/ '/$ /

• '/&

'/&

• '/'

/

• '/&

'/ ()& #/' #$/! #/$ # #/' #/ #$/# #$/! ##/& ##/! ##/ #$/$ #&/ ##/ #$/% #/& #/' ()$ & %/ &/ %/& %/& &/! %/' %/& &/% &/ / /! /$ '/ /& /!

• ()!

'/& &/& !/# !/$ '/% !/# %/& #/! %/' &/! &/' &/' &/ &/! &/$ !/% '/' ++*+1 /! /' /

• /

/$ /%

• /

/ / / /$ /% /# / /% 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 ,All 4+ ,18.00 – 22.30 : All commercial stations have less audiences watching their programs during 18.00 – 22.30 pm. in 2Q10 as per AGB Nielsen report.

$/ / $ $ #/$ !/$ / #/% $/$ #/ #/# !/ #/ $/ #/# !/# /

+1+23 + ()' ()& ()$ ()! ++*+1 +1+23 /'

• /!
• /!

%/& %/ % #/& %/ #/ #/! #/! $ #/# $/ %/ + / /& /% / / / # $/% #/& #/ !/% /' /! /' /' /' #/' ()' ' / /' '/& '/ '/# / '/& '/ '/# '/ '/! '/# /# '/% '/! '/ ()& #/% #&/& #/$ #/# #!/$ #/ #%/# #' #%/& #% #%/' #/ $/% #$/# #&/' ##/ #/ ()$ &/ $/' &/! %/$ %/& &/ %/ %/' /% &/# '/ /% / /# '/# /& / ()! !/%

• !/$

!/! !/& !/ &/ /& $/$ %/' %/# %/ #/% % $/ '/' /' ++*+1 $/ / $ $ #/$ !/$ / #/% $/$ #/ #/# !/ #/ $/ #/# !/# / 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 ,BU ,18.00 – 22.30 : NBT has gained more BU audiences than other stations in 2Q10 due to its coverage during political unrest in April/May and live coverages of 2010 World Cup.

#/ !/$ #/$ #/% #/# !/! !/ !/$ #/ !/% !/! ! #/ #/ !/& !/! /'

+1+23 + ()' ()& ()$ ()! ++* +1 +1+23 /& /# /$ '/& /! &/% &/% %/ % & #/ #/' $/ %/ $/ %/% &/! + /!

• /'

/ / ! #/' %/& $/ $ #/ !/$ /' !/% !/$ !/% %/ ()' /# /! / / / / / /& / /' / / / / /! / /$ ()& !!/% !&/ !#/! !!/' !#/& !/# !%/ !&/ !&/' !%/ !%/ !'/% #/' !%/ !/% !$/$ !!/& ()$ /# %/% /# &/! &/& /% &/! &/& / /# /$ / /% /$ / '/' '/ ()! !!/& !/% !#/ !$/ !!/' !%/& !/ /! ' !/% !/$ '/% &/% /' '/ !/% !/# ++*+1 #/ !/$ #/$ #/% #/# !/! !/ !/$ #/ !/% !/! ! #/ #/ !/& !/! /' 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 ,Female 15+ ,18.00 – 20.00

#/$ /$ #/! &/% #/$ /$ /% !/' /$ !/' / / /' %/ /' /&

• +1+23

+ ()' ()& ()$ ()! ++* +1 +1+23 '/% /' /' &/ / %/' &/% & % %/ $/ $/% $/ $/ $/% $/ &/$ +

• /

/% / ! $ %/# $ #/' #/! !/ / !/ !/& !/$ #/' ()' '/ /& / /

• /&

/& /% / / /

• /

/$ / /& / ()& !/ #%/' !#/! !'/! !'/% #/ #!/ ##/& #&/' ##/ #$ ##/$ #$/& #/# ## !/# !'/ ()$ !/ !/% !/ #/ !/' #/ # !/& !/# !/ $ %/ &/# %/! %/ %/ $/& ()! !$/ &/ !'/& !#/ !#/$ !/! &/' $/% $/$ &/& '/# &/' $/% !/ /# !$/$ !/$ ++*+1 #/$ /$ #/! &/% #/$ /$ /% !/' /$ !/' / / /' %/ /' /&

• 4

& 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 ,All 4+ ,19.00 – 20.00

'/$ % '/$ !/' ' &/& $/! &/' !/$ &/'

• $

%/ !/ &/$ &/! /&

+1+23 + ()' ()& ()$ ()! ++*+1 +1+23 /& ' '/# / ' &/ / / &/!

• $/#

%/# %/& %/ %/ %/# /% + /$ /$ /% / /& /! !/' $/$ #/ # !/' / /! /' ! /$ #/ ()' &/ &/ &/ &/ &/! /' / '/! /& / &/%

• /%

/ /

• /%

()& #$/ $#/' !'/% ## #$/% # $/# $ $/& $ #'/$ $/& $/# #%/$ #'/ #/ #/% ()$ /& /$ / !/! / !/ / /& /& / /' / !/ /' ! ! !/ ()! !#/& #/' !'/% !!/' !!/% '/' !/' !/! #/# $/# !/ '/ / !!/# !/& !&/! !/ ++*+1 '/$ % '/$ !/' ' &/& $/! &/' !/$ &/'

• $

%/ !/ &/$ &/! /& 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 ,BU ,19.00 – 20.00

$/% !/% $/% %/# $/! # ! !/ $ # !/! /$ !/# $ !/% #/ /

+1+23 + ()' ()& ()$ ()! ++* +1 +1+23 / !/$ ! /$ /$ '/# /$ '/% ' '/% %/ &/ / /$ &/ /% /& + / / /' !/ /! !/ $/ &/ $/ $/ #/ !/' !/ # # !/ $/ ()'

• /!

'/ / '/' / / !/ / / /$ /! /& / /# /! /& ()& !#/ #/ !/' !$/ !$/ !&/# # !& #/ !/ !%/& #/! #/# !&/! !'/ !/ !!/ ()$ !/' !/! !/! !/' !/% #/ !/% !/# !/% !/& !/ !/& #/ !/$ !/ !/# !/# ()! !&/ /& #/ !$/% !$/' !!/ '/& '/% '/ !/% !%/! !!/ !/! !$/# !!/ #/ !$/' ++*+1 $/% !/% $/% %/# $/! # ! !/ $ # !/! /$ !/# $ !/% #/ / 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 ,Female 15+ ,19.00 – 20.00

!/ &/& !/' !/' !/# /# %/% '/$ !/% '/! '/ %/! &/' !/& / / #

+1+23 + ()' ()& ()$ ()! ++*+1 +1+23 /! /% /% /$ /$ &/# /%

• &/

&/ $/ $/' %/ $/' $/ $/' &/' + /# /! /# / /% /! !/& $ !/% !/& !/# /$ / /% /& / !/! ()' &/! &/! &

• &/#

/' /! '/ /' / &/& / /% / /

• /!

()& #/! $!/ !/! ##/$ ##/! #%/ $/! $/$ $/# $/% #/% #'/ $/& #!/ # #/! #/% ()$ /' /% /' !/$ ! !/# !/ / /' ! !/ ! !/# !/ !/ !/ !/! ()! !&/' &/ #/ !!/! !$/ !/! $ !/% #/' %/ !/ !/% '/ !%/! !/ #/! !#/% ++*+1 !/ &/& !/' !/' !/# /# %/% '/$ !/% '/! '/ %/! &/' !/& / / # 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 ,All 4+ ,20.15 – 22.30 : Ch3’s shares of audience during Primetime (20.15 – 22.30) was at the highest (28.1%) since 1Q08.

%/ #/ %/ /' $ #/$ $/! % #/ $ %/ %/# &/& #/# %/ $/! #/%

+1+23 + ()' ()& ()$ ()! ++*+1 +1+23 &/ &/ &/ &/' &/$ % $/' #/' #/ $/ ! / /% !/% ! #/ #/% + /# / / /% /! /$ !/ #/% !/% !/! / / /' /' / / #/# ()' /$ &/$ %/' &/% &/& &/& &/ &/$ &/& &/$

• &/'

&/$ ' / /$

• ()&

#/' #%/$ #&/% #/' #$ !'/% #&/ $/% ##/# #%/ #&/# $/ $!/' #%/& #'/ #%/% ##/ ()$ /! &/' /% '/! '/$ / '/ '/$ !/' /% !/ /$ / #/ /! /! / ()! ' '/ %/% !/% /' !#/' &/$ / %/! &/! $/ $/ # # #/& &/# / ++*+1 %/ #/ %/ /' $ #/$ $/! % #/ $ %/ %/# &/& #/# %/ $/! #/% 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 , All Female 15+ ,20.15 – 22.30 : The popularity

• f Thai drama at Primetime has drawn more Female 15+ audiences to Channel 3 .
• +1+23

+ ()' ()& ()$ ()! ++* +1 +1+23 &/ %/! %/ %/$ %/$ #/ #/' #/! !/$ #/# /$ /# / !/ /$ !/% #/ + /

• /'

/$ / /# /& # /' / / / /% /& / /' !/ ()' &/' &/ %/% %/' &/ &/ %/ &/! &/# &/ &/& &/# &/! /# &/& / &/% ()& #/! ##/ #%/# #/% #!/ !'/# #%/ $/$ #!/' #$/! #& $/ $/& ##/! #/& #$/ #!/ ()$ /' &/' / '/! '/ /$ '/!

• #/
• #/#

/' / $/! /% / / ()! !/$ !! '/ !!/ !/& !%/ !/ /' / '/# %/ &/! % &/ %/& '/ !/% ++*+1 '/ / '/% %/! /% &/ /' '/

• /$

!/ !/ !/ / '/' /' / 4 & 4 & !4 & #4 & , & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

Station Share of Audience 2007 – 2010 , BU ,20.15 – 22.30

&/% %/# %/ $/! %/$ $/$ %/! $/ $/& $/ %/! %/% &/& % %/& %/ $/$

+1+23 + ()' ()& ()$ ()! ++* +1 +1+23 '/$ '/! '/$ '/& '/$ & %/ $/& #/% % !/$ !/# !/$ #/% !/& $/ $/% + / /! /! / /%

• !/

$/$ #/ !/' !/ /# / /# /$ / $/$ ()' /# '/! / / '/! '/& ' '/ ' '/# / /! '/# / / /$ '/$ ()& !$/$ !&/& !' !$/& !& !/$ ! #/$ !/% !&/& !'/ #/ #$ !&/! # !'/# !%/! ()$ / /# /% '/% / /# '/ / $ /# $/% / / %/ # /! / ()! !/% !#/ '/& !#/ !/# !/$ !!/ %/ /& !/% /% '/% / / /% '/& ! ++*+1 &/% %/# %/ $/! %/$ $/$ %/! $/ $/& $/ %/! %/% &/& % %/& %/ $/$ 4 & 4 & !4 & #4 & ,4 & 4

• 4
• !4
• #4
• ,4
• 4

' 4 ' !4 ' #4 ' ,4 ' 4

• 4
• !"#$$

!"#$$

2Q10 in Summary

กก2 / 2010

1.) สวนแบงผูชมโทรทัศน (หนวย : รอยละ ) ไตรมาส 1/2010 ไตรมาส 2/2009 ไตรมาส 2/2010 All 4+ ; 06.00 – 24.00 30.6 27.9 29.9 All 4+ ; 18.00 – 22.30 29.9 26.2 28.9 BKK/ Urban ; 18.00 – 22.30 32.6 29.6 32.4 All 4+ ; 19.00 – 20.00 37.3 29.2 32.8 Female15+ ; 20.15 – 22.30 29.8 27.3 30.6 2.) สวนแบงการตลาดเม็ดเงินโฆษณา (หนวย : รอยละ) ไตรมาส 1/2010 ไตรมาส 2/2009 ไตรมาส 2/2010 Channel 3 29 29 26 Channel 5 18 21 18 Channel 7 30 26 32 Channel 9 20 20 20 NBT 3 4 4 TPBS

• Source : AGB Nielsen Media Research

Source : AGB Nielsen Media Research

5.)Ch32Q10Resultbyprogram(revenuebase) %Change(2Q10vs 2Q09) PrimetimeDrama 1 5.3% Krob1Krua1Khao +8.1% EarlyPrimetimeThaiDrama +36.4% 3.)9ก:;<=>:?@:>;A<BCDEAFE>3:GH:IGHก9Jก<II9KAL<@HM 2/2010 :CHA NOCPQ ;RAHA 2/2010 Jก<II9KAL<@HM20.2 12.1 29.5 20.5 FE>3 (AGBNielsenReport)7.81 2.116.57.32 FE>3 ( InternalData)8.11 0.522.89.9

Source : Ch3 Internal Sales Data

4.)AIG=H=>QFEM>NLIL AIG=H:YGZHE:@[A

2 / 2005 2 / 2006 2 / 2007 2/2008 2/2009 2/2010

• Source : Ch3 Internal Sales Data

Price Increase : Effective July 2010

Early Prime Drama 19.00 – 20.00 Current Price : 330,000 Baht / Min. 20% Discount New Price : 360,000 Baht / Min. 20% Discount Price Increase 9% Keb-Tok / Sisan Bunturng 20.10 – 20.30 Current Price : 330,000 Baht / Min. 25% Discount New Price : 360,000 Baht / Min. 25% Discount Price Increase 9% Rueng Lao Sat – Sun 11.00 – 12.15 Current Price : 230,000 Baht / Min. 20% Discount New Price : 260,000 Baht / Min. 20% Discount Price Increase 13%

Price Increase / Rate card change : Plan for October 2010

Prime Drama 20.20 – 22.30 Current Price : 450,000 Baht / Min. 15% Discount New Price : 480,000 Baht / Min. 15% Discount Price Increase 6% Korea Series Sat-Sun 17.45 – 19.45 Current Rate Card : 290,000 Baht / Min. 40% Discount New Rate Card : 290,000 Baht / Min. 20% Discount

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