1Q10 Results Presentation to Analysts and Fund Managers May 14, - - PowerPoint PPT Presentation

1Q10 Results

Presentation to Analysts and Fund Managers May 14, 2010

This 1Q10 presentation will include :

• Ad Industry
• Ad expenditure share
• Audience Share
• 1Q10 In Summary

Industry Advertising Spending

Year 2009 2010

%Chg

TV 12,223 13,824 13.10 Radio 1,322 1,374 3.93 Newspaper 3,170 3,533 11.45 Magazines 1,187 1,160 - 2.27 Cinemas 961 1,184 23.20 Outdoors 1,023 939 - 8.21 Transit 443 500 12.87 In-Store 188 211 12.23 Internet 41 69 68.29

Total 20,558 22,794 10.88

Advertising Industry 1Q10 : Total advertising industry spending rose 10.88 per cent year on year to Bt 22.79 billion. TV continues to outperform other ad mediums with market share rising to 60.6% in 1Q10.

Year 2009 2010

TV 59.5 60.6

Radio 6.4 6.0 Newspaper 15.4 15.5 Magazines 5.8 5.1 Cinemas 4.7 5.2 Outdoors 5.0 4.1 Transit 2.2 2.2 In-Store 0.9 0.9 Internet 0.2 0.3 Total 100.0 100.0

• Total Ad spending

% Media Mix

Ad Industry 1Q10 vs 1Q09 : Despite political turmoil, TV ad revenue still grew

robustly by 13.1% in 1Q10. All others mediums also grew year on year with only the exception of Magazines and outdoors.

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34)5 345 367485 384)5 345 (485 3845 (745 3845 34)5

• Ad Industry 1Q10 vs 1Q09 : Channel 9 and Channel 7 led ad revenue growth year
• n year in 1Q10 at 24.5% and 21.5% respectively due to their low-base effect last year.
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Advertising Spends on TV 1Q10 vs. 1Q09 : Channel 3 has highest ad revenue

growth among all stations during Primetime(18.00 – 22.30), grew 19.9% year on year in 1Q10. For Non Primetime, though marginally growth in revenue, Channel 3 remain its status of leading station for Non Prime.

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• Top 20 Advertisers on Television : 1Q10 vs 1Q09 : Unilever increased its spending with Channel

3 by 72.6% in 1Q10 as compared to its overall increase in TV spending of 25.3%

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Top 20 Advertisers on Television 1Q10 : Channel 3 still gained the largest portion of Unilever’s TV ad budget in 1Q10 at 41.7 per cent.

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Ad Expenditure Share

Advertisers Spending on Television by Share : Channel 3’s share of TV ad

spending continues to rise.

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Station Share of Audience 2007 – 2010 ,All 4+ , 06.00 – 24.00 : Despite lowest TV audiences in 1Q10 as compared to audiences in the past 3 years, Channel 3’s audience share rose to 30.6%, up from 27.3% in 4Q09 and 27.9% in 1Q09.

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Station Share of Audience 2007 – 2010 ,All 4+ ,18.00 – 22.30 : Channel 3 ‘s share of audience has been at its highest since 2Q08, risen sharply to 29.9 per cent in 1Q10.

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Station Share of Audience 2007 – 2010 ,BU ,18.00 – 22.30 : Channel3’s TV programs during 18.00 – 22.30 have increased its popularity among Bangkok/Urban with audience share for 1Q10 rose to 32.6%.

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Station Share of Audience 2007 – 2010 ,Female 15+ ,18.00 – 20.00 : Substantial

improvement in Channel 3’s share of audience during 18.00 – 20.00 for Female 15+, due mainly to the success of Thai drama at Early Prime(19.00 – 20.00), share of audience rose to 35.5% in 1Q10.

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Station Share of Audience 2007 – 2010 ,All 4+ ,19.00 – 20.00 : Share of audience during 19.00 – 20.00 for channel 3 increased significantly to 37.3% in 1Q10.

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Station Share of Audience 2007 – 2010 ,BU ,19.00 – 20.00 : Bangkok/Urban audiences watched channel 3 more than any channels during 19.00 – 20.00.

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Station Share of Audience 2007 – 2010 ,Female 15+ ,19.00 – 20.00 : Strong

recovery of Female 15+ in 1Q10, with share of Female 15+ audience rose to 40.3%

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Station Share of Audience 2007 – 2010 ,All 4+ ,20.15 – 22.30 : Primetime Thai Drama during 20.15 – 22.30, share of audience improved to 27.4%, up from 24.0% in 4Q09 and 25.1% in 1Q09.

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Station Share of Audience 2007 – 2010 , All Female 15+ ,20.15 – 22.30

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Station Share of Audience 2007 – 2010 , BU ,20.15 – 22.30

กก1 / 2010

1.) สวนแบงผูชมโทรทัศน(หนวย:รอยละ) ไตรมาส4/2009 ไตรมาส1/2009 ไตรมาส1/2010 All 4+ ; 06.00 – 24.00 27.3 27.9 30.6 All 4+ ; 18.00 – 22.30 26.0 26.4 29.9 BKK/ Urban ; 18.00 – 22.30 28.9 30.5 32.6 All 4+ ; 19.00 – 20.00 33.4 30.8 37.3 Female15+ ; 20.15 – 22.30 27.2 26.2 29.8 2.) สวนแบงการตลาดเม็ดเงินโฆษณา(หนวย:รอยละ) ไตรมาส4/2009ไตรมาส1/2009ไตรมาส1/2010 Channel 3 27 30 29 Channel 5 19 20 18 Channel 7 31 28 30 Channel 9 19 18 20 NBT 4 4 3 TPBS

• Source : AGB Nielsen Media Research

Source : AGB Nielsen Media Research

5.)Ch31Q10Resultbyprogram(revenuebase) %Change(1Q10vs 1Q09) PrimetimeDrama +9.2% Krob3Krua3Khao +34.4% EarlyPrimetimeThaiDrama +73.3% 3.)8ก9:;<=9>?9=:@;ABCD@ED=39FG9HFGก8Iก;HH8J@K;?GL 1/2010 กM กNO8@PK F@M 1/2010 Iก;HH8J@K;?GL10.6 14.9 15.8 13.1 ED=3 (AGBNielsenReport)7.88.2 8.2 8.1 ED=3 ( InternalData)25.521.7 13.419.4

Note: Internal Sales data showed that in March 2010 ad revenue of Ch3 was at the highest level ever in

• ur historical sales data

Source : Ch3 Internal Sales Data

4.)@HF<G<=MEDL=OKHK @HF<G9XFYGD9?Z@

1 / 2005 1 / 2006 1 / 2007 1/2008 1/2009 1/2010 452 613 678 733 719

• Rueng Den +34.6%

Rueng Lao +14.5% 3 Miti news +82.9% Rueng Lao Sat – Sun + 54.9%

Source : Ch3 Internal Sales Data

1Q10 in Numbers : 1Q10 has been a great success for channel 3. A

strong start into the year 2010

+ 19.4% : Highest

ad revenue growth on Y-o-Y by quarter since 2Q08

41.8% : Highest

Audience share for B/U during 19.00 – 20.00 ( Ch7 has 31.8%)

37.3% : Highest

Audience share for 4+ Nationwide during 19.00 – 20.00 (since 2007)

36.1% : Highest

Audience share for B/U during 18.00 – 20.00 (Ch7 has 29.7%)

40.3% : Highest

Audience share for F15+ during 19.00 – 20.00 (Ch7 has 40.3%)

30.6% : Highest

Audience shares for 4+ Nationwide during 06.00 – 24.00 (since 2008)

./01234