29 May 2019 HELLO RETHINK BRANDING Br Brand nd is a pr promise - PowerPoint PPT Presentation

29 May 2019

HELLO

RETHINK BRANDING

Br Brand nd is a pr promise between n a busine ness and nd a A A A bran A bran and is and is s a s a a verb – wh a verb – wh what you do, is more what you do, is more Brand Br nd is a pr promise between n a cu customer impor im impor im ortant that what you ortant that what you you say. you say. busin bu iness and a custom omer. Br Brand nd is what your customer Brand Br nd is what your customer think nks about A A A bran A bran and is and is s a s a a desc a desc scription of the scription of the he he busi usiness ss thinks th ks a about y t your b business, w when your bus your busin iness, whe hen you you’re not ot in in the he room oom. ch busin charact bu iness character and va cter and values valu lues. you you’re not ot in in the he room oom. A st A strong bran and is s one that hat connects: s: A st A strong bran and is s one that hat connects: s: - Pu Purpose - Pu Purpose - Strategy St A A bran A A bran and is and is s a a missi s a a missi ssion ssion. - St Strategy - People Pe - Pe People - Customer experience Cu - Cu Customer experience A bran A A A bran and is and is s a s a a se a se set of intan set of intan angible asse angible asse assets assets s s of a a A bran A and is s a a perso son’s s gut ut company – mi co of a of a com ompan any minds y – mi minds dset et, values dset et, values es, purp es, rpose, e, A bran A and is s a a perso son’s s gut ut feel feeling about a comp mpany. feel purpo feeling, aspira pu pose, feeling rations ng, aspi pirations ns. feel feeling about a comp mpany.

Create I Impact Make M Money Fa Fame! Drive C Change Be F First Be B Better Be B Bigger

Ba Bank nks Suppliers Su Em Employe loyees Cu Customers Investors In Partners Pa The Press Th Ac Academics Ne Network Enterpris En ise Irela land Go Govern ernmen ment Collaborators Co Fu Funders LE LEO In Indu dustry Orgs Peers Pe

BUSINESS CARDS STATIONERY PRESENTATIONS VEHICLE LIVERY SIGNAGE EMAIL SIGNATURE EXHIBITION GRAPHICS BROCHURES

Simple Brief Before

EXPLORATION + FUTURE FOOD

Moodboard

The brand

The outputs

The outputs

The outputs

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