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29 May 2019
29 May 2019 HELLO RETHINK BRANDING Br Brand nd is a pr promise - - PowerPoint PPT Presentation
29 May 2019 HELLO RETHINK BRANDING Br Brand nd is a pr promise - - PowerPoint PPT Presentation
29 May 2019 HELLO RETHINK BRANDING Br Brand nd is a pr promise between n a busine ness and nd a A A A bran A bran and is and is s a s a a verb wh a verb wh what you do, is more what you do, is more Brand Br nd is a pr
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RETHINK BRANDING
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Br Brand nd is a pr promise between n a busine ness and nd a cu customer Br Brand nd is what your customer think nks about your your bus busin iness, whe hen you you’re not
- t in
in the he room
- om.
A A st strong bran and is s one that hat connects: s:
- Pu
Purpose
- St
Strategy
- Pe
People
- Cu
Customer experience A A bran and is s a a verb – wh what you do, is more im impor
- rtant that what you
you say. A A bran and is s a a desc scription of the he busi usiness ss ch charact cter and values A A bran and is s a a missi ssion A A bran and is s a a se set of intan angible asse assets s of a a co company – mi minds dset et, values es, purp rpose, e, feel feeling, aspira rations A A bran and is s a a perso son’s s gut ut feel feeling about a comp mpany. Br Brand nd is a pr promise between n a bu busin iness and a custom
- mer.
Br Brand nd is what your customer th thinks ks a about y t your b business, w when you you’re not
- t in
in the he room
- om.
A A st strong bran and is s one that hat connects: s:
- Pu
Purpose
- St
Strategy
- Pe
People
- Cu
Customer experience A A bran and is s a a verb – wh what you do, is more im impor
- rtant that what you
you say. A A bran and is s a a desc scription of the he bu busin iness character and va valu lues. A A bran and is s a a missi ssion. A A bran and is s a a se set of intan angible asse assets s
- f
- f a
a com
- mpan
any y – mi minds dset et, values es, pu purpo pose, feeling ng, aspi pirations ns. A A bran and is s a a perso son’s s gut ut feel feeling about a comp mpany.
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Create I Impact Fa Fame! Make M Money Drive C Change Be B Better Be B Bigger Be F First
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Em Employe loyees Pa Partners In Investors Ba Bank nks Th The Press Su Suppliers Cu Customers Ac Academics En Enterpris ise Irela land LE LEO Co Collaborators Pe Peers Go Govern ernmen ment Ne Network Fu Funders In Indu dustry Orgs
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BUSINESS CARDS STATIONERY VEHICLE LIVERY EMAIL SIGNATURE SIGNAGE PRESENTATIONS BROCHURES EXHIBITION GRAPHICS
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Before Simple Brief
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FUTURE FOOD EXPLORATION +
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Moodboard
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The brand
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The outputs
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The outputs
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The outputs
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