250 word proposal: Innoative Design’s main audience consists of three parts: student groups on campus, as clients who request InnoD’s design services; students who join InnoD’s design teams; and students who enroll in InnoD’s Photoshop DeCal class. As this is a cam- pus organization run to serve both student organizations and local businesses, a cer- tain level of professionality is necessary. Tie expectation is that the site is well main- tained, easy to navigate, and provides all the needed information about the workings
- f this particular campus group.
Core needs: As Innovative Design is a group of students who create designed pieces of work (publicity, logos, etc) a big need was a cohesive portfolio. Tie subdivisions within Innovative Design all produce work from difgerent design angles, so that was im- portant—along with an archive to show past work. Tie subdivisions are composed
- f difgerent people for difgerent reasons, so a page that delineated exactly why each
group worked the way that it did was vital. Another function of Innovative design is to ofger an complimentary online resource for its Photoshop DeCal, so an easy-to-get-to tutorial page was important. Tie key element to this design proposal was the portfolio pages, which feature both a complete overview (archives), a choice sampling (main portfolio), and an in-depth breakdown of each internal teams’ work.