SLIDE 5 24.01.2012 5
Listing Businesses on Google Maps
Google’s Local Business Center (LBC) gives the opportunity to list the business on the map and searchable by Google’s users, for free. The business listing takes place in 4 steps
- 4. Using Google Maps for Advertising
1. Enter business's main phone number to see if Google Maps already has some information about the business 2. Enter the business contact and location information including: name, address, city, state/province, country , fax , mobile numbers as well as any e-mail and Web site address information 3. Enter description of the business including forms of payment accepted and business operating hours etc. The listing can also be personalized by uploading photos (upto 10) and videos. 4. Select the verification method (phone call or postcard).
Source: www.google.com/places
- 4. Using Google Maps for Advertising
Advertising using Google AdWords
Google Adwords enables companies to promote their business in Google search and
Google maps Advertisig ads appear in the "Sponsored Links" section next to the search results, which can help boost the website traffic and sales Companies can create their own ads and choose keywords to describe their business Companies are charged only if someone clicks their ad, not when the ad is displayed Support from Google for maximizing the effectiveness of the ads when signed up for an account, which is free
Google Adwords : Account Fees and Payment Options
One time 10€ activation fee Payment options
- cost-per-click (CPC)
- minimum CPC click price @ €0.01
- cost-per-thousand-impressions
(CPM)
- minimum cost of per 1,000
impressions @ €0.20
Source : Google
