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2019 Preliminary Results
March 2020
2019 Preliminary Results March 2020 Our four core principles - - PowerPoint PPT Presentation
2019 Preliminary Results March 2020 Our four core principles - - PowerPoint PPT Presentation
2019 Preliminary Results March 2020 Our four core principles Media Spend by Category 2000 - 2021 $bn Digital growth continues apace Total Media Spend $640bn Digital Media Spend $293bn Total Marketing Spend $1.9trn Trade Marketing
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Digital growth continues apace
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Source Zenith Optimedia 2019
Total Media Spend $640bn¹ Digital Media Spend $293bn¹ Total Marketing Spend $1.9trn² Trade Marketing Spend $518bn³
¹Zenith Optimedia 2019, ²Groupm TYNY 2019, ³Alix Partners 2019
Media Spend by Category 2000 - 2021 $bn
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Major platforms, search, social, eCommerce & Programmatic all continue to grow
Source Mary Meeker, Bond 2019 Source Mary Meeker, Bond 2019 Source Mary Meeker, Bond 2019 Source Merkle 2019
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S4Capital as the service layer
Goal is to be the partner of choice for brands across these platforms Establishing deep, symbiotic partnerships Preferential access to data and product roadmap Integrated service offering comprising data, content and media Client referrals
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— Fortune 500 Client
“it would take blood sweat and tears to get this from while S4 has been “plug in and play”
A new agile, flexible model for client engagement
6 Control Relinquished Control Taken
Managed Service “Agency” Offering Hybrid/Embedded Model In-Housing Model
”34% of brands plan to bring more in-house in 2020” “What we’ve tried to do as much as possible on our biggest media partners – Google and Facebook – is just move everything to automated in-house tools and reduce the amount of hands needed.” "You can take advice from partners, from specialists in these really fast-moving areas, but own your own strategy and your own data, and beyond that look for your specialists.”
—Medialink WARC — EMEA Programmatic & Search Lead, Uber —Head of Media Channels, Marks & Spencer
Content Practice Data & Programmatic Practice
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We grow with
- ur clients
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Technology is our main client segment
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Client momentum has been Strong
Land & Expand
Merger Growth
“Holy Trinity” Growth
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Content Programmatic New offices New offices
Expanding global presence
2,500 30
COUNTRIES PEOPLE
S4 Capital offices
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JUL 2018
Victor Knaap Wesley ter Haar
Mergers
OCT 2018
S4Capital Listing
DEC 2018
Pete Kim Chris Martin
APR 2019
Will van der Vlugt
JUN 2019
Tim Goodman Michael Patishman
AUG 2019
Maddie Raedts Emilie Tabor Anneke Schogt
OCT 2019
Sun Young Kim
OCT 2019
Lanya Zambrano Juan Zambrano
NOV 2019
Robert Godinho Gayatri Sethi John Paiite Mansi Mehta
JAN 2020
Bruno Lambertini Ignacio Liaudat Federico Duran Bruno Reboucas Natalia Fernandes Russell Sutton
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BRAND OPERATIONS COMMERCIAL OFFICES
Integration
Stockholm Singapore Amsterdam San Francisco Others
MediaMonks and MightyHive co-located MediaMonks and MightyHive co-located Film and content studios consolidated into
- ne, IMA with
MediaMonks MediaMonks and MightyHive co-located London, Buenos Aires, New York
- ffices – actively
examining co-location
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Unaudited condensed consolidated income statement
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Unaudited consolidated statement of cash flows
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Summary & Outlook
/ Very strong gross profit and bottom line organic growth in 2019 / Strong cash flow and Balance Sheet / Targeting to double organically in three years 2020-2022 / Good start to 2020, but Covid-19 will inevitably have a major impact on the industry / Have taken strong cost action to ensure sufficient liquidity / Healthy Merger pipeline for strategic add-ons / We achieved “Brand Awareness” and “Brand Trial” in 2019, we need “Conversion at Scale” in 2020 / A number of major client opportunities in development
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