2019 Through an interactive series of activities and discussions - - PowerPoint PPT Presentation

2019

Through an interactive series of activities and discussions with employers, Mission Tomorrow will encourage students to explore career interests and in-demand jobs from

• ver 140 businesses in our region.

• Na me
• Who do yo u wo rk fo r
• T

he mo st re c e nt c o nc e rt yo u we nt to

Intr

• duc tions

NONE OF T HIS MAT T E RS

unle ss yo u do so me thing diffe re nt

Riddle me this….

• I am bright red,
• I am open the sky,
• My owner usually only drives me on weekends.

What am I?

Context is everything!

T hinking Conte xt How to r e pr e se nt your c ompany and how to br ing it to life in your booth

Mo me nts o f T ruth & T he Sho ppe rs Jo urne y

Mome nts of T r uth Jour ne y

Consume r E xpe r ie nc e touc h points:

ZMOT – Ze ro mo me nt o f truth

• Me d ia , So c ia l me d ia

F MOT – F irst mo me nt o f truth

• Sto p, Ho ld & Clo se
• Co lo r, Sha pe , T

e xt SMOT – Se c o nd mo me nt o f truth

• De live r o n the pro mise

UMOT – Ultimate mo me nt o f truth

• Vo ic e o f the c o nsume r

E mpa thize De fine Ide a te Prototype T e st

Cle a rly a rtic ula te the pro b le m yo u wa nt to so lve Ma nife st so me o f the ide a s I nto ta ng ib le

• b je c ts

E va lua te pro to type s (ro ug h to finishe d) with ta rg e t a udie nc e De ve lo p a de e p unde rsta nding o f the ta rg e t a udie nc e Dive rg e to de ve lo p c lue s & insig hts I nto po ssib le so lutio ns

T he De sign Pr

• c e ss

Re tur n…

1. E mpathize – Unde rsta nd who yo u a re de sig ning

yo ur e xhib it fo r - g o ta lk to a nd 8th g ra de r o r two .

2. Ide ate – Br ainstor m - dra w o ut o r o utline multiple

ide a s! K e e p the YABUT

• ut o f the ro o m - a ll ide a s

c o unt!

3. Pr

• totype - Mo c k up yo u ide a . At sc a le o r to sc a le

– Ma c Gyve r a ppro a c h duc k ta pe , c a rdb o a rd a nd ma rke rs

4. T e st - Sho w yo ur pro to type to a n 8th g ra de r.

How to use this pr

• c e ss

• E

a c h c o mpa ny a t e a c h ta b le de sc rib e wha t yo u do a nd wha t yo ur c o mpa ny do e s to the o the rs.

• E

le va to r pitc h style – 3 to 5 minute s e a c h

• Othe rs a t the ta b le liste n a nd c a pture ke y wo rds

tha t de sc rib e wha t yo u he a rd

• One tho ug ht pe r po st it
• Co lle c t the Clue s a nd ho ld o n to the m

E xe r c ise #1. Alie n E ye s & c lue gathe r ing

T hink like a n 8th g ra de r

• Pa ir up with a tle a st o ne o the r c o mpa ny a nd

b ra insto rm the me s fo r yo ur b o o th. Use c lue s fro m pre vio us e xe rc ise . 10 minute s fo r e ac h c o mpany

E xe r c ize #2

Bo o th b uilding ide a tio n

• E

a c h c o mpa ny, o n the ir o wn, ide ntify/ de sig n o ne ide a fo r yo ur b o o th b a se d o n o ne o f yo ur the me s. 15 minute s

F inally

• E

a c h c o mpa ny pre se nt b a c k to a ll the ir b o o th ide a 3 minute s e ac h pre se ntatio n

E xe r c ize #3

Bo o th b uilding

T hank you