2018 Philly Theatre Week Over 250 performances, 83 unique events, - - PowerPoint PPT Presentation
2018 Philly Theatre Week Over 250 performances, 83 unique events, & 70 companies Spanning a 35-mile radius of Philadelphias City Hall 28 Free Events 36 $15 Ticket Events 19 $30 Ticket Events 50 Events Center City Philadelphia 18
Spanning a 35-mile radius of Philadelphia’s City Hall
28 Free Events 36 $15 Ticket Events 19 $30 Ticket Events 50 Events Center City Philadelphia 18 Events Philadelphia 15 Events Greater Philadelphia
11th Hour Theatre Company 1812 Productions A Different Path Films Acting Naturally Inc. Acting Without Boundaries Almanac Arden Theatre Company August Wilson Consortium Biello Martin Studio Bright Invention: The White Pines Ensmeble / Tongue & Groove Spontaneous Theater Company / Philadelphia Theater Company Bristol Riverside Theatre Bucks County Playhouse Cabaret Divas Chris Davis Cibo Ristorante Italiano CSz Philadelphia Curio Theatre Company Dance Explosion Delaware Theatre Company Denise McCormack, LLC EgoPo Classic Theater Free Library of Philadelphia, Theatre Collection Inis Nua Theatre Company InterAct Theatre Company Apprentices Juniper Productions Kaleidoscope Cultural Arts Collective Kimmel Center La Fábrica Lantern Theater Company LGBTQ Arts Initiative Martha & Dotty New City Stage Company New Paradise Laboratories Theatre Nick Jonczak ON THE ROCKS Opera Philadelphia Orbiter 3 Osher Lifelong Learning Institute at Temple University Pen The Praise Productions Philadelphia Dramatists Center (PDC) Philadelphia Theatre Company Players Club of Swarthmore PlayPenn Praise the Lord Players Pulley & Buttonhole Theatre Company Quintessence Theatre Group RawLife Productions ReVamp Collective South Camden Theatre Company, Inc. Temple Theaters' Side Stage The Give Me Your Hand Puppeteers The Hum'n'bards Theatre Troupe, featuring Hella Fresh Theatre Co. The Idiopathic Ridiculopathy Consortium The Philadelphia Shakespeare Theatre The Renegade Company The Road Company Theater Group, Inc. The Wilma Theater The Word Players Theatre Ariel Theatre Exile Theatre Horizon Theatre in the X and Iron Age Theatre Theatre Philadelphia/Philadelphia Green Alliance Chapter Tiny Dynamite Tongue & Groove Spontaneous Theater University of the Arts - Ira Brind School of Theater Arts Villanova Theatre Walnut Street Theatre Wilmington Drama League Windish Music & Productions 44% of Producing Companies previously involved in the Barrymore Awards for Excellence in Theatre. 56% of Producing Companies have not been involved, or involved with Theatre Philadelphia only through the List-Serve.
865 of the tickets purchased were sold at the $15 price, with 556 being sold at $30
From Theatre Week pricing on TodayTix. Excludes Box Office sales and donations. Revenue generated back to productions across Philadelphia.
Theatre Philadelphia spent roughly $20,000 on Theatre Week Marketing, PR, advertising, and content creation, bringing increased visibility for productions across the region.
across the region, outlets that cover news beyond theatre
Theatre Week: Print, Radio, and Television
Theatre Week: Digital News
Media Spend: $3,999.70 369,562 Impressions Buy Tickets Link Clicks: 1,433
prospects.
affiliate websites.
A pool of 90 ticket buyers took our survey.
(Mark all that apply)
Friend/Word of Mouth - 18.9% Theatre Philadelphia Website - 21.2% TodayTix - 27.8% Social Media - 36.7%
(Mark all that apply)
To Energize Your Own Creativity - 28.9% Spend Time with Friends or Family - 40% To Try Something New - 42.2% To Be Emotionally Moved or Inspired - 54.4%
How many shows did you attend during Philly Theatre Week?
50% of surveyed ticketbuyers saw 2 or more shows!
Did you see a show from a company you've never seen before?
72.2% of surveyed ticketbuyers tried something new!
93.3% of surveyed ticketbuyers answered at least a 7 out of 10.
On a scale of 1-10: “Following theatre week, how likely are you to recommend a theatre production in Philadelphia to a friend?” On a scale of 1-10: “After seeing their work in Philly Theatre Week, how likely are you to follow the work
87.8% of surveyed ticketbuyers answered at least 7 out of 10. Word of mouth impact: 93.3% of surveyed ticketbuyers answered at least a 7 out of 10.
“I had been going to touring Broadway shows, but was often underwhelmed and disappointed considering how much I spent. The 3 plays I saw during Philly Theatre Week cost me much less than it did to see of those 1 touring shows - and I was wowed by the quality performances. Awesome week.” “A tremendous opportunity to become immersed in the vibrancy of the Philadelphia theatre scene with friends and family.” “It felt wonderful to immerse myself in the theater scene for a concentrated amount of time. I felt like I saw a wide range of performances and became closer with the people I attended with, as well as making new friends.” “I recently moved to Philadelphia and it was a great opportunity to be exposed to great theatre happening in the city. I'll definitely be seeing more shows in the near future.” “The diversity of the performances truly illustrate what this country was meant to be.”
“This city was craving something like Philly Theatre Week for years! Not only can it grow to become a greater initiative for this city, but it also expresses the collaborative passion that can be silenced in today's social climate. The art in this city is too often times exploited, and this was an opportunity to produce and have support free of cost and judgement.” “We had a patron who came down from outside NY to see her daughter at Temple when she heard about Theatre
idea how much great theatre there was here, and that they have discussed moving to the area.” “Philly Theatre Week was an amazing way to gain audience members that we would have never had otherwise.” “We had the joy of performing before a very small crowd of complete strangers one night- and it was one of the most magical evenings I've ever experienced at the theatre. Everyone in the crowd that night had found us through the Philly Theatre Week website. They all came ready to go on a journey, and we were lucky to tell a story for them.”
2019 Theatre Week Deadlines Submissions Open: September 4th, 2018 Event Submission Deadline: December 10th, 2018 Tickets On Sale: Tuesday, January 8th, 2019
Get Involved: Join Our Marketing Committee or a Theatre Week Task Force! http://www.theatrephiladelphia.org/get-involved
Upcoming Events: Marketing & Speaker Series, Professional Development, and Happenings with Theatre Philadelphia!
Search Engine Marketing & Google Grants with Capacity Interactive
Tony Awards Party
Bootstrapping Digital Content with Tribeca Film Festival
2018-19 Barrymore Season Orientation
Summer Marketing Workshops with Robert Smythe