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2015 & Beyond
customer experience
Build a company that focuses on the Experience Design Company
2015 & Beyond Build a company that focuses on the customer - - PowerPoint PPT Presentation
2015 & Beyond Build a company that focuses on the customer - - PowerPoint PPT Presentation
2015 & Beyond Build a company that focuses on the customer experience Experience Design Company Theres no longer any real distinction between business strategy and the design of the user experience Harvard Business Review -
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“There’s no longer any real distinction between business strategy and the design of the user experience”
Harvard Business Review - July 2015
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Biggest digital
- pportunity
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Our clients
We are fortunate enough to work with some of the most forward-looking companies in the world.
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Offices
San Francisco New York London Mountain View
Ownership: Next 15
- Fully Acquired 2015
- Employees: 120
- Offices 4
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Nurun
Ownership: Publicis
- Acquired $100m (2014)
- Employees: 4,600
- Offices 21 (up from 11 since
acquisition)
Huge
Ownership: IPG
- 50 of the Fortune 500
- Employees - 1,000+
- Offices 11
Fjord
Ownership: Accenture Interactive (2013)
- Invested $200m (acquisitions
including http:// www.chaoticmoon.com/)
- Employees Doubled the design team
- Offices: From 9- 17
Our competitors
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Key highlights
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CASE STUDY
Google wanted to create a better experience for retail associates to interact and learn about Google Products. Beyond started off the project with a retail study to understand the retail associate, their motivations and they relationship to training. From there we ideated solutions that reduced the friction associated with training.
Google Retail
Approach:
Retail Associates want product information at their figure tips, not just in training modules Training needs to be bite size and needs to fit in with peoples schedules
How did we do it?
- App and desktop experience that
provides product information, training, and Google content
- Material Design
- Android, Responsive Web
- Built on AppEngine
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Beyond were asked to redesign the Double Click brand identity as well as a new .com. the design process started with a content strategy that looked to tell the DoubleClick story through Customer stories and testimonials.
DoubleClick Visual Identity & .com
Approach:
- Reimagined the DoubleClick brand and visual identity
- Translated the new brand into a beautifully
responsive website
- Built the site using WagTail CMS
CASE STUDY
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Key Next 15 benefits
- Brought the internal idea of Beyond and made it a reality
- Enabled Beyond to launch in the US and the UK at the same time
- Scale in the US through its network and back office support
- Introductions to ‘new’ clients in the UK
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