SLIDE 1
100 200 300 400 500 600 700 800 900 1000 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75
2012 Ridership
2012 Ridership
2012 Target: 27.500 Outcome: 30,950 2012 Ridership 1000 900 800 - - PowerPoint PPT Presentation
2012 Target: 27.500 Outcome: 30,950 2012 Ridership 1000 900 800 - - PowerPoint PPT Presentation
2012 Target: 27.500 Outcome: 30,950 2012 Ridership 1000 900 800 700 600 500 2012 Ridership 400 300 200 100 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 2011 vs.
SLIDE 2
SLIDE 3
2011 vs. 2012
100 200 300 400 500 600 700 800 900 1000 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 2012 Ridership 2011 Ridership
SLIDE 4
New Elements
Sasquatch Story Aboriginal Visitors Information Centre Special Events weekends Housing Story Boards Artisan Village Stage
SLIDE 5
Existing Elements
Staffing Programming
Artisan demonstrations Storytelling Meet and Greet Smudge Cultural Performances
SLIDE 6
Marketing Tactics
Social Media Marketing Tools/Advertising Sales and Promotional Activities Media Outreach Radio Broadcast Travel Trade
SLIDE 7
As a marketing campaign for AtBC and its stakeholders,
Klahowya Village generated:
2700 Facebook fans with a total reach of 548,000 people 15 videos and hundreds of photos More than 12,o00 views of the Klahowya Village website Advertising on bus wraps, Park maps, TV commercial, banner
ads (90,00+ views)
More than 75 partnerships with local concierges, hotels, tour
- perators, industry partners, visitor centres, RDMOs