2012 Target: 27.500 Outcome: 30,950 2012 Ridership 1000 900 800 - PowerPoint PPT Presentation

2012

Target: 27.500 Outcome: 30,950 2012 Ridership 1000 900 800 700 600 500 2012 Ridership 400 300 200 100 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75

 2011 vs. 2012 1000 900 800 700 600 2012 Ridership 500 2011 Ridership 400 300 200 100 0 1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73

 New Elements  Sasquatch Story  Aboriginal Visitors Information Centre  Special Events weekends  Housing Story Boards  Artisan Village  Stage

 Existing Elements  Staffing  Programming  Artisan demonstrations  Storytelling  Meet and Greet  Smudge  Cultural Performances

 Marketing Tactics  Social Media  Marketing Tools/Advertising  Sales and Promotional Activities  Media Outreach  Radio Broadcast  Travel Trade

 As a marketing campaign for AtBC and its stakeholders, Klahowya Village generated:  2700 Facebook fans with a total reach of 548,000 people  15 videos and hundreds of photos  More than 12,o00 views of the Klahowya Village website  Advertising on bus wraps, Park maps, TV commercial, banner ads (90,00+ views)  More than 75 partnerships with local concierges, hotels, tour operators, industry partners, visitor centres, RDMOs  9 published stories about Klahowya Village, Aboriginal Tourism and several stakeholders  Public service announcements on the Beat, the Peak, Global BC and Shaw TV