2012 Coach & Charter Seminar 21 February 2012 Presented by - - PowerPoint PPT Presentation

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2012 Coach & Charter Seminar 21 February 2012 Presented by - - PowerPoint PPT Presentation

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2012 Coach & Charter Seminar 21 February 2012 Presented by Amanda Coghlan Strategic Insights Analyst Destination NSW Lead Government agency for the NSW tourism and events sectors Established as a statutory authority in July 2011

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2012 Coach & Charter Seminar

21 February 2012 Presented by Amanda Coghlan Strategic Insights Analyst

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Destination NSW Lead Government agency for the NSW tourism and events sectors

  • Established as a statutory authority in July 2011
  • Merged:

Tourism NSW, Events NSW Homebush Motor Racing Authority

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“Quote here”

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Destination NSW

  • Devise and implement strategies to grow the visitor economy
  • Market Sydney and NSW destinations and events to grow visitor

arrivals and expenditure

  • Secure major events for NSW
  • Mission to double visitor expenditure by 2020
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Where does the data come from?

Tourism Research Australia National Visitor Survey Domestic tourism activity 120,000 by telephone International Visitor Survey International visitors to Australia 40,000 departing, short-term international travellers aged 15 years and over who have been visiting Australia.

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NSW Market Overview

Year Ending September 2011

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54% 46%

Nights

Total Visitors = 77,000,000 Total Nights = 148,900,000

Source: National and International Visitor Survey Year Ending Sep 11

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Visitor Expenditure - Australia

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Expected Annual Growth +3.4% Expected Annual Growth +0.3%

Source: Tourism Forecasting Committee

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NSW Visitors: Transport Trends

Year Ending September 2011

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Domestic Overnight 24 million

Three quarters use private vehicle. 2% (462,000) use bus/coach transport.

International 2.8 million

12% (323,000) use bus/coach transport. 4% take the train. 89% FIT. 22% visit regional NSW.

Domestic Day Trip 50.2 million

89% use private vehicle. 2% use bus/coach transport. 6% take the train.

Source: National and International Visitor Survey Year Ending Sep 11

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Domestic Overnight Visitor Trends - NSW

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Average Annual Growth = -1% Increases post GFC

Source: National Visitor Survey Year Ending Sep 11

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What’s going on with Australian domestic travel?

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MOST LIKELY DOMESTIC MOST LIKELY OVERSEAS

Leisure

Movies Dinners Events Attractions

Grey Area

Public Holidays Overnight Trips Day Trips

Break

Weekends Away Mini Breaks Public Holidays

Grey Area

4 Day Breaks Easter Breaks

Holiday

5+ Days

Source: TNS Domesticate 2011

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Australian’s Travelling Overseas

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 1 9 8 7 1 9 8 9 1 9 9 1 1 9 9 3 1 9 9 5 1 9 9 7 1 9 9 9 2 1 2 3 2 5 2 7 2 9 2 1 1 Year Ending June Australian's Short Term Departures

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+10% +8%

GFC Sep 11, Bali Bombing, SARS 2004 onwards Intro of LCC’s

Source: ABS Overseas Arrivals and Departures 2011

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International Visitor Trends - NSW

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Average Annual Growth = +1%

Source: International Visitor Survey Year Ending Sep 11

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200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 Year ending June 2000 Year ending June 2011

Other Asia Middle East India Hong Kong Singapore Japan Korea China

200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 Year ending June 2000 Year ending June 2011

Other Europe South Africa Scandinavia France Canada Germany USA United Kingdom New Zealand

Eastern Markets Western Markets

Geographic Segmentation – Visitors to NSW

Source: International Visitor Survey Year Ending Sep 11

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International Seat Capacity to Major Airports

15,799,452 8,281,149 5,995,995 4,399,134 989,269 769,027 691,701 571,171

2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000 18,000,000

Sydney Melbourne Brisbane Perth Gold Coast Cairns Adelaide Darwin

International Seat Capacity

Source: BITRE Year Ending September 2011

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Visitors to NSW – Key Source Markets

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United Kingdom New Zealand USA Japan China Korea

Source: International Visitor Survey Year Ending Sep 11

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International 2.8 million

12% (323,000) use bus/coach transport. 4% take the train. 89% FIT. 22% visit regional NSW.

International Visitors to NSW

China, 18% UK, 14% Korea , 12% Japan, 12% USA, 6% Other, 38%

Bus and Coach Users

Source: International Visitor Survey Year Ending Sep 11

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CHINA VISITORS

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Source: International Visitor Survey Year Ending Sep 11

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  • Forecast +7.8% visitors to Australia per year
  • Increased aviation capacity
  • Surpassed Japan as world's second largest economy
  • Wages rising at double-digit pace
  • Unemployment = 4.1% edging downward
  • Population growth slowing
  • Population ageing
  • 2040 = 100 million Chinese >80 years
  • more than current worldwide total
  • Savings = 38% of disposable income

Overview of the China market

Source: Euromonitor China Country Profile October 2011

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UK VISITORS

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Source: International Visitor Survey Year Ending Sep 11

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  • Employment & WHM still ok
  • UK outbound declining since 2008
  • UK domestic tourism up
  • UK Unemployment = 7.7%
  • Youth unemployment
  • 500,000 public sector jobs x 4 years
  • Low consumer confidence = Less discretionary spending
  • Household debt = 175% of disposable income
  • University fees set to double in 2013
  • Olympics 2012
  • New departure tax

Overview of the UK market

Source: Euromonitor UK Country Profile October 2011

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UK: Outbound Travel 2010

2,000 4,000 6,000 8,000 10,000 12,000 14,000

China Czech Republic Canada Australia Switzerland India Egypt Cyprus Belgium Turkey Poland Netherlands Greece Portugal Germany Italy USA Ireland France Spain

Trips (000's)

  • 10.2%
  • 21.6%
  • 13.2%
  • 10.7%
  • 10.0%
  • 6.8%

+10.9%

  • 13.4%
  • 6.4%
  • 7.0%
  • 0.5%
  • 3.3%
  • 3.5%
  • 0.8%
  • 1.9%

+0.5%

  • 3.0%
  • 1.8%

+1.8% +0.8%

Total decline 2009-2010

  • 1.4%

Size of Market

Source: Euromonitor

Source: Euromonitor UK Country Profile October 2011

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Domestic Day Trip Trends - NSW

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Average Annual Growth = -1%

Source: National Visitor Survey Year Ending Sep 11

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Domestic Day Trips

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Domestic Day Trip 50.2 million

89% use private vehicle. 2% use bus/coach transport. 6% take the train.

500 1,000 1,500 2,000 2,500 3,000 3,500 Outback NSW Snowy Mountains The Murray Riverina New England North West Blue Mountains Central NSW Central Coast Capital Country Northern Rivers Mid North Coast South Coast Hunter Sydney

Day Trips (000) using Bus / Coach

Source: National Visitor Survey Year Ending Sep 11

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  • More likely to eat out, go sightseeing, go

to pubs/clubs and visit historic buildings

  • Less likely to go shopping, visit

friends/relatives or go to the beach

  • Almost half are retired
  • One quarter are young singles

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Domestic Day Trips – Bus / Coach Usage VISITOR PROFILE

Source: National Visitor Survey Year Ending Sep 11

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Co-operative Marketing Opportunities with Destination NSW

  • Marketing Prospectus
  • How Destination NSW can

help you to research more consumers and increase interest in your product, service or event.

  • How to access business

resources.

  • How to list on our website.
  • Industry research.

www.destinationnsw.com.au

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For more information or statistics please visit: www.destinationnsw.com.au

amanda.coghlan@dnsw.com.au (02) 9931 1413