2007 Year in Review 12 Tradeshow Participation 2007 Year in Review - - PDF document

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2007 year in review
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2007 Year in Review 12 Tradeshow Participation 2007 Year in Review - - PDF document

Feb 13, 2024 468 likes •629 views

2007 Year in Review 12 Tradeshow Participation 2007 Year in Review 13 Redesigned Website Plans for 2008 16 National Advertising Plans for 2008 Enhanced Warranty Promotion Increases KIOTIs Commitment to Their Customers & The

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SLIDE 1

2007 Year in Review Tradeshow Participation

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SLIDE 2

2007 Year in Review Redesigned Website

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SLIDE 3

Plans for 2008 National Advertising

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SLIDE 4

Plans for 2008 Enhanced Warranty Promotion

  • Increases KIOTI’s Commitment

to Their Customers & The Products Manufactured

  • Increases Commitment to

Commercial Use of Products

  • Gives Customers Peace of

Mind Against Unexpected Repair Costs

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SLIDE 5

Plans for 2008 Enhanced Online Presence

Tractor By Net

  • Tractor By Net
  • Hobby Farm Lifestyle Online
  • Rental Product News Online

Rental Product News Online

  • Researching AccuWeather
  • Researching Weather Channel

g

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SLIDE 6

Plans for 2008 Public Relations

  • 6 Press Releases
  • 2 Feature Articles
  • 2 Feature Articles
  • Magazine Covers
  • Online Forum Coverage
  • Press Kits for Tradeshows

Attended

  • Continued Premium

Placements

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SLIDE 7

Plans for 2008 Collateral Materials

  • KIOTI Pocket Tractor Guide English

and French Canadian Versions

  • KIOTI Point-of-Purchase Display

Hobby Farm Direct Mail Piece KIOTI B d d Lit t Di l

  • KIOTI Branded Literature Displays
  • Dedicated Implement & Attachment

Guide

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SLIDE 8

Plans for 2008 Cable

  • National Cable Commercial
  • Ability for Dealers to Tag Regionally
  • To Be Test Marketed With One Select Dealer
  • Available For Download Through The Dealer Den

Will R th W b it d Oth S l t W b L ti

  • Will Run on the Website and Other Select Web Locations

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SLIDE 9

Plans for 2008 Sports Advertising

  • One Test Market to Be Selected
  • Will Test Market Team or Outdoor Sponsorship
  • Will Test Market Team or Outdoor Sponsorship

in Select Dealer Area

  • Will Roll Out Additional Areas and Sponsorships

if S f l if Successful

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SLIDE 10

Plans for 2008 Annual Dealer Meeting

Cancun Mexico Cancun Mexico

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SLIDE 11

Plans for 2008 Enhanced Genuine KIOTI P t & S i M k ti Parts & Service Marketing

  • Dedicated Parts &

Service Brochure Parts and Service

  • Parts and Service

Point-Of-Purchase Display p y

  • Special Warranty

Promotions

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SLIDE 12

Plans for 2008 New Tradeshow Display

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SLIDE 13

2008 Tips How Can You

Sh t t th T With KIOTI Shoot to the Top With KIOTI In 2008?

  • Let us Know of Unique PR Opportunities in Your Area
  • Submit Interesting Photos of Tractors You Sell
  • Submit Interesting Photos of Tractors You Sell
  • Call Us to Handle Photoshoots for Interesting Applications
  • Keep Us Abreast of What’s Happening in Your Market Area

Keep Us Abreast of What s Happening in Your Market Area

  • Let Us Know Your Local Marketing Needs

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SLIDE 14

2008 Tips How Can You

Shoot to the Top With KIOTI Shoot to the Top With KIOTI In 2008?

  • Be Consistent In Your Local Advertising Efforts
  • Always Work to Reinforce the KIOTI Brand Locally
  • Don’t Forget About PR

It’s Cost Effective

  • Don t Forget About PR – It s Cost Effective
  • Use KIOTI Provided Co-op Materials To Save Time & Money
  • Use Your Available Co-op Funds

Use Your Available Co op Funds

  • Gear Up to Grow With KIOTI and the KIOTI Product Line
  • Become a 5-Paw Dealer

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