2 New Zealand a world apart 9 th longest - - PowerPoint PPT Presentation

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2 new zealand a world apart
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2 New Zealand a world apart 9 th longest - - PowerPoint PPT Presentation

Dec 05, 2023 9 likes •475 views

2 New Zealand a world apart 9 th longest coastline Population 3 4,500,000 4 5 6 Were you in Thomond Park for the classic rugby lark? Did you cheer when Christy Cantillon touched it down? Were you there when Tony Ward

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New Zealand a world apart

Population 4,500,000 9th longest coastline

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NZ size and key stats Irish presence

Were you in Thomond Park for the classic rugby lark? Did you cheer when Christy Cantillon touched it down? Were you there when Tony Ward Dropped them high and sweet and hard When the Men of Munster donned the world crown? Was the gut within you churning When you saw those greats returning To show it themselves before the stand

  • nce more?

Did you go downtown like me And embark upon a spree Unable to believe the final score?

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Insert food

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New Zealand’s Aquatic Wealth

Exclusive Economic Zone (EEZ) – 4.4m km2 (4th largest) Coastline – 15,000 km Temperate and sub-tropical waters 16,000 recognised marine species 130 species commercially exploited  400,000 tonnes catch/year Exports of 300,000 tonnes/year = $1.5 billion (US$1.22 bn) = 1% global seafood exports Quota Management System (QMS) Govt set quota limits – transferable

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Wild capture Hoki – 120,000 tonnes * Jack mackerel – 40,000 tonnes Southern blue whiting – 38,000 tonnes Squid – 37,000 tonnes Barracouta – 27,000 tonnes Oreo – 14,000 tonnes Snapper – 6,400 tonnes * Blue cod – 2,300 tonnes Orange roughy – 6,500 tonnes Rock lobster – 2,800 tonnes * Paua – 1,000 tonnes Aquaculture Greenshell™ mussels Chinook salmon Pacific oysters

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We must turn to the sea with new understanding and new technology. We need to farm it as we farm the land ...“

  • Jacques Cousteau, 1973
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NZ produces the worlds best nurtured seafood

  • Iconic NZ Greenshell™ mussels
  • Chinook ‘King’ salmon (“wagyu of salmon”)
  • Pacific Oysters
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Aquaculture In New Zealand

  • $400 million sector
  • Growth target of $1billion 2025 (potential to be much higher)
  • SCALE, PRODUCTIVITY and VALUE GROWTH
  • Employment, export earnings, GDP, sustainable,

nutritious, delicious

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“If you want to lift economic growth, you want to create jobs, you want to make New Zealand wealthier and you want wages to go up, fundamentally how do you do that? And the answer is you pick some industries that you know have got massive upside potential.”

Prime Minister John Key – Aquaculture New Zealand Conference November 2010

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Gold rush

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Sustainable growth in aquaculture is good for communities, good for the economy and good for New Zealand

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Export growth

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Key export markets

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Premium vs. commodity

NZ’s UNIQUE PROPOSITION

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62% 58% 50% 45% 38% 42% 50% 58% 2005 2010 2015 2020 Aquaculture Capture

Global Seafood Production Mix by Aquaculture vs. Capture, 2005-2020

Major demand side trends

Steady growth in consumer demand combined with limited wild capture supply will drive up prices over the long-term. Demand for aquaculture products will also increase

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CHINA LEAPING EFFECT

GDP growth rate 1985 - 2009

500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

China GDP

[US$ B]

The average growth rate over the above period is 10.5%; China overtakes Japan as the second largest economy in the world in 2010

Source: World Bank, World Development Indicators
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There are 3 key drivers behind a significant expansion in the size & nature of the Health & Wellness market – with significant potential for marine-derived products

Beauty Health Longevity

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Commitment to sustainable practices

Internationally recognised environmental codes of practice that direct best industry practices through growing and harvesting. Marine farmers care about the environment in which they

  • perate - their very livelihood depends on it

Pristine environments = Premium products

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US$1.50 lb

Case study – New Zealand Greenshell Mussels

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Competing with ourselves

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New markets new thinking - China

  • Emerging market with massive potential
  • Growing consumer wealth seeking quality products
  • Known history for mussel consumption including NZ

Greenshell™

  • China/NZ Free Trade Agreement
  • NZTE well established in market with expertise/resource
  • Positive perception of NZ produce
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Case for collaboration

  • Inherent weakness in traditional approach
  • Incremental business with substantial growth potential
  • Coordinated approach (minimise importers playing

exporters off against each other)

  • Shared risk
  • Scale for marketing and supply
  • Greater control over positioning
  • Healthy tension for supply to other markets
  • Potential collaborative template for other

markets/products

  • Low export base of participant group in China
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Progress to date

  • Improved profile of NZ mussels

among chefs and purchase influencers

  • Good market growth
  • Stable pricing (rubbing off on other

markets)

  • Other NZ producers also doing well
  • Interest in collaboration from other

NZ sectors

  • Partners considering leveraging

model for additional products and possibly markets

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NZ Seafood Collaboration – Dalian (China) November 2012

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  • dalian

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Social Licence…..

not a even playing ground

employment

economic development

conservation preservation

Extremists

(anti aquaculture)

NIMBY

safety, food, shelter, warmth employment, access to resources healthy community environment & infrastructure Recreation & culture

indulgence

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A load of crap

  • Comparing the nitrogen output of salmon farms to

the human waste is grossly misleading

  • nitrogen – an element that is naturally produced as

part of the normal metabolic processes of all fish.

  • Approx 80% of the air we breathe is nitrogen
  • If existing farms plus proposed new farms were all
  • perating at full capacity, the estimated change to

the amount of nitrogen entering the water will be minimal.

– the equivalent of less than 1 gram of nitrogen per day into an Olympic-sized swimming pool, with the water being changed every 5 weeks.

  • Independent scientists NIWA, Cawthron, do not

expect any shift from currently environmental conditions.

New salmon farms – human waste of 500,000

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Simple messaging works best …… support with good science

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Efficient food production

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Efficient food production

One of the most efficient means of food production available Energy is not used to maintain:

  • body temperature
  • position against gravity

NZ salmon farms produce more fish protein and fish oil than they consume

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Food is a trojan horse for engagement

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Ecologically economically sustainable

Our present focus……..

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Thank you