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2017 Taylor Communicatjons Trend Guide 2017 Taylor Communicatjons Trend Guide 2 3
2 0 1 7 TREND GUIDE 2017 TRENDS 01 05 NEW & ENGAGING 01 - - PowerPoint PPT Presentation
2 0 1 7 TREND GUIDE 2017 TRENDS 01 05 NEW & ENGAGING 01 - - PowerPoint PPT Presentation
2 0 1 7 TREND GUIDE 2017 TRENDS 01 05 NEW & ENGAGING 01 Personalizatjon 05 02 Greenery 07 03 Camoufmage 09 10 04 Interactjve Technology 11 05 Mobile 13 06 Technology Infused Apparel 15 07 Home Goods 17 11 08 Event
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2017 Taylor Communicatjons Trend Guide 5
01
PERSONALIZATION
TAYLOR COMMUNICATIONS 2017
2017 TRENDS
PERSONALIZATION
Marketjng is becoming more personal with consumer expectatjons trending toward elevated, personalized communicatjons. Consumers are looking for a tailored, authentjc experience dedicated to their likes and needs. The personalizatjon trend lends itself to a more educated consumer base where the human experience remains the focus. Promotjonal marketjng with a personalized touch assists the marketer in defjning the path of communicatjon that is fun and interactjve for the recipient.
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GREENERY
#TAYLORTRENDS2017
2017 TRENDS
GREENERY
2017 Pantone Color of the Year: Greenery. The color is symbolic for new beginnings, and supportjng nature is the essence of this renewing trend. This lively color is notjceable in architecture and natural design patuerns. With the hustle and bustle of the current world around us, greenery stands for the highly sought afuer reconnectjon with nature with a larger purpose. Products come to life in the color greenery and drive nature and eco initjatjves, as well as balance of a brand.
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03
CAMOUFLAGE
TAYLOR COMMUNICATIONS 2017
2017 TRENDS
CAMOUFLAGE
Not a new design patuern and not engineered into existence to become a fashion trend, camoufmage is on the rise in 2017. Used to show support for the United States Armed Forces as well as a functjonal way to target end users, marketers are leveraging an old patuern to make a statement about their
- brands. The trend of outdoor sports, events,
and back to nature for peace and balance, camoufmage is a great choice for bringing a brand to life on a product that will have longevity and functjonality in the daily life of the recipient.
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04
INTERACTIVE TECHNOLOGY
TAYLOR COMMUNICATIONS 2017
INTERACTIVE TECHNOLOGY
2017 TRENDS
Marketers are leveraging augmented reality to ensure a marketjng message stands out from the crowd. The trend of interactjon is on the rise, providing promotjonal marketjng a new platgorm to engage and captjvate audiences. The augmented reality environment allows for sound, video, graphics, or GPS Data to become a real life experience.
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05
MOBILE
TAYLOR COMMUNICATIONS 2017
2017 TRENDS
MOBILE
From videos to promotjonal products that communicate with your smartphone, mobile applicatjons and mobile videos are trending. Technology is at the core of our daily lives, making mobile technology the perfect partner for promotjonal marketjng. The mobile technology trend allows for creatjvity and intrigue to become a part of marketjng and branding initjatjves.
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TECHNOLOGY INFUSED APPAREL
TAYLOR COMMUNICATIONS 2017
2017 TRENDS
TECHNOLOGY INFUSED APPAREL
Technology infused apparel is more than a fashion statement. Connectjng your garments to your life has not hit mainstream just yet, but 2017 is the year for movement in this growing trend. This intuitjve clothing will be able to track everything from your heart beat to your emotjons, as well as pay for goods and
- services. Marketers are taking notjce that these
connected optjons provide their brand with a cool and interactjve way to create recognitjon and brand loyalty.
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2017 Taylor Communicatjons Trend Guide 17
07
HOME GOODS
TAYLOR COMMUNICATIONS 2017
2017 TRENDS
HOME GOODS
Branding items for the home is a growing trend that provides longevity for brand impressions. Branding an item that stays in the kitchen, home bar, patjo or living area is a great investment for any company looking to atuain brand and customer loyalty initjatjves through promotjonal marketjng. The trend of branding home goods is here to stay as there is always a need for these items and they provide branding
- pportunitjes in prime real estate in the
recipient’s daily lives.
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08
EVENT SPONSORSHIP
TAYLOR COMMUNICATIONS 2017 Event sponsorship is an ever-growing trend that will prove even more successful in 2017. Event sponsorships allow for a broad variety
- f audiences to be targeted at one tjme. This
unconventjonal marketjng channel provides corporatjons an opportunity to capture the atuentjon of event goers before, during and afuer a live event, generatjng a sentjmental value associated with the branded promotjonal
- product. This type of promotjonal marketjng
capitalizes on exclusivity in most situatjons, being the sole brand that is portrayed on the event giveaway is extremely impactgul. Event sponsorship is an evolving trend that is here to stay and takes promotjonal marketjng in several excitjng directjons.
2017 TRENDS
EVENT SPONSORSHIP
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09
ECO FOOTPRINT
TAYLOR COMMUNICATIONS 2017
2017 TRENDS
ECO FOOTPRINT
Branding recycled and sustainable promotjonal products assist corporatjons with internal and external eco initjatjves. Placing a company brand on a product that supports what the company is trying to achieve delivers a fjrm and aggressive eco message to the recipient. The eco branded product trend provides a functjonal and feel good approach to promotjonal marketjng, all while serving the greater purpose.
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10
HEALTH & WELLNESS
TAYLOR COMMUNICATIONS 2017
2017 TRENDS
HEALTH & WELLNESS
The health and wellness trend carries over from year to year, with promotjonal marketjng strengthening brand perceptjon among consumers and employees. Promotjonal marketjng provides a great medium to bring health awareness to life through event and educatjonal products and support. The health and wellness of employees as well as customers is essentjal for botuom line initjatjves and turnover avoidance among employee base.
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PREPARED TRAVELER
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PREPARED TRAVELER
TAYLOR COMMUNICATIONS 2017 Personal and business travel is on the rise due to the convenience of mobile and web based travel research and booking capabilitjes. With travel destjnatjons for meetjngs turning exotjc and personal bucket list destjnatjons becoming more accessible, a well-positjoned brand on travel items will ensure brand awareness. Selectjon of a functjonal and sustainable item is critjcal for targetjng various types
- f travelers. The convenience of app based
check in and hotel availability provides ease during travel. Convenience coupled with the functjonality of the perfect travel bag and travel accessories provides the traveler personalized and functjonal items. This is the tjme for the prepared traveler!
2017 TRENDS
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PRINTS & PATTERNS
TAYLOR COMMUNICATIONS 2017 The days of perfectly matching fabrics are long
- gone. It is completely acceptable and at tjmes
preferred to select a piece that has a solid color with a coordinatjng and accentjng patuern. The patuern and prints trend provides a retail appearance and enhances the chances the pro- motjonal marketjng item will be used day to day by the recipient. Higher value is associated to items that feature this eclectjc trend. This trend provides elements of style, fashion and purpose to any brand.
2017 TRENDS
PRINTS & PATTERNS
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2017 Taylor Communicatjons Trend Guide 2017 Taylor Communicatjons Trend Guide 28 29
2016 TRENDS
STILL STAYING STRONG
13 14 15 16 Love Your Pet Golf Experience Relaxatjon Customizatjon 25 27 29 31
13 14 16 15
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13
LOVE YOUR PET
TAYLOR COMMUNICATIONS 2016
2016 TRENDS
LOVE YOUR PET
Humans love their pets. This driving factor of love transcends all age groups, social classes, and income barriers. There has been a shifu of target in the pet industry towards upper-income households making them a dominant force in the pet industry. Custom pet care and product solutjons as well as pet hotels, spas and doggie daycares are popping up everywhere. With those demographics, corporate marketjng and branding efgorts utjlizing this growing trend will create brand awareness in a very infmuentjal and lucratjve sector of the populatjon.
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GOLF EXPERIENCE
TAYLOR COMMUNICATIONS 2016
2016 TRENDS
GOLF EXPERIENCE
The golf event is no longer your typical 4 man scramble with a meal and 50/50 raffme at the end of 18 holes. Making a memorable golf experience for the golfers is a must to a successful event year over year. There are several portjons of the golf event experience that can be enhanced by corporatjons looking to capitalize on branding a memorable moment
- n the golf course. Here are a few areas
that the experience trend is leaning towards as providing the most return on corporate investment; sponsored golf instructjon clinics, launch monitor competjtjons, nighttjme puttjng partjes, promotjonal product branding experiences, and gifuing the golfer.
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15
RELAXATION
TAYLOR COMMUNICATIONS 2016 Coping with busy lifestyles and heavy workloads, relaxatjon is a trend that has made its presence known and will sure to be one
- n the rise for years to come. Life balance
is something most strive for. Relaxatjon in business and personal life instjlls a sense of calm allowing for clearer thoughts and healthier decision making. In today’s business culture, relaxatjon of employees as well as consumers
- f products and services is essentjal to healthy
work environments and solid consumer
- behaviors. The relaxatjon trend lends itself
well in the promotjonal marketjng space with a plethora of product selectjons to enhance and encourage employees and consumer healthy relaxatjon habits. The trend is substantjal and impactgul to organizatjons that promote their brand via this trend internally and externally.
2016 TRENDS
RELAXATION
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CUSTOMIZATION
TAYLOR COMMUNICATIONS 2016
2016 TRENDS
CUSTOMIZATION
Customizatjon and personalizatjon of branded merchandise is an ever evolving trend. This trend does not target only one sector of products but betuer yet is applicable across all product categories. Customizatjon has taken hold in the industry and speaks to taking a product that may be deemed generic and customizing to apply the brand personality, colors, and initjatjves, creatjng a unique item. The ability to personalize these items is an additjonal element that elevates the ofgering.
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