18 September 2014| BEST City Presentation Bergen 18 September 2014| - - PowerPoint PPT Presentation

18 September 2014| BEST City Presentation Bergen

City Presentation: Bergen

Hanne Alver Krum Head of Sales and Marketing, Skyss

18 September 2014| BEST City Presentation Bergen

Welcome to Bergen

19.09.2014 Prosjekt | Navn endres i topp-/ bunntekst |

The Golden Coast

Bergen and Western Norway

Population / market

Hordaland County

• 500,000 inhabitants
• 33 municipalities
• Smallest: 372 inhabitants (Modalen)
• Biggest 272,000 inhabitants (Bergen)

Bergen+:

• 70% of the population
• 75% of jobs
• 50% of school pupils
• 7% of the land area

The rest of Hordaland County:

• 30% of the population
• 25% of jobs
• 50% of school pupils
• 93% of the land area

The public transport system in Bergen/Hordaland

19.09.2014 Prosjekt | Navn endres i topp-/ bunntekst |

• The public transport

system consist of:

– 240 bus lines – 1 light rail line – 8 express boat services – 20 ferry services

Skyss in Hordaland County Authority

Skyss – organisation

Director Traffic planning department IT department Marketing department Legal Department Resource department

Skyss's budget (2014)

2 4 16 63 7 8 Administration General operations Ferry operations Bus operations Bergen Light Rail Express boats

• Total operating expenses:
• Approx. NOK 2 billion / EUR 244 million

Skyss's current tasks

• Tender procedures and

contract follow-up

• Planning of routes
• Marketing
• Passenger information
• Customer service centres and the

timetable phone service (177)

• Customer surveys
• Quality control
• Ticketing and sales system
• Expert body for public transport

What has Skyss done in recent years?

• Competitive tendering for

nearly all public transport based on gross contracts

• Introduced a common

graphic profile

• 'Tidied up' public transport

services

• Upgraded the fleet of buses
• Introduced an electronic

ticketing system

We now have more customers

0,9 1 1,1 1,2 1,3 1,4 1,5 2005 2006 2007 2008 2009 2010 2011 2012 2013

Population Travel by car Travel by public transportation

New travel survey for the Bergen area

22,7 % 3,9 % 51,2 % 8,4 % 13,1 %

25,5 % 3,5 % 46,7 % 7,5 % 15,9 %

0% 10% 20% 30% 40% 50% 60%

Walk Bike Car - Driver Car - Passenger Public transportation 2008 2013

Proportion of travel by public transport in the Bergen area/Bergen

24% 19% 15% 13% 62% 57% 44% 28% 14% 24% 42% 49% 0% 10% 20% 30% 40% 50% 60% 70%

All journeys Work related Alle journeys Work related Wider Bergen area City centre (toll ring)

Walk/Bike Car Public transport

Trial campaign for people who travel by car

We have satisfied customers

19.09.2014 Prosjekt | Navn endres i topp-/ bunntekst | All contract areas, July–September (n=2700) Fairly + very satisfied (on board interviews)

10 20 30 40 50 60 70 80 90 100

Overall satisfaction Reliability Safety

Perception of Skyss and our travel services

We have introduced more sales channels.

• Successful launched of mobile ticket

app in January 2013

– Rapid growth in downloads and tickets sold – Over 120.000 downloads – Over 12.000 tickets sold daily – Single tickets and season passes

• Kiosk sales launched April 2013

– Moderate sales

Sales / sales channels

19.09.2014 Prosjekt | Navn endres i topp-/ bunntekst |

Mobile Phones Bus TVM

We have put Bergen Light rail into operation

• Bergen Light Rail is our best

product

– High frequency, high capacity – Runs on time and is predictable – Fast disembarkation and embarkation – High quality stops – Has a clear place in the life of the city – A structuring effect on urban development

We have introduced a real-time information system

• On all city buses
• At terminals and busy

bus stops

• Available via a mobile app

19.09.2014 BEST| Hanne Alver Krum

We are testing new environmental technology. Electric buses with biogas engines

• Skyss has taken the initiative for a development project to test environmentally

friendly bus technology

• Two new biogas hybrid buses will be introduced during the autumn
• A comprehensive measurement programme will be established for emissions

and energy consumption

• The project is supported by Transnova and the EU.

We won the City of Bergen's Accessibility Prize for 2014.

Passenger growth forecast

Gr Growt wth h forecast ecast for r passen enger er number bers in the e Bergen en area ea

Assumption

+0

journeys per day

journeys per day

Operating subsidy for public transport

Operating ting subsidies idies to public lic transpor ansport t in the e Bergen en area ea

Public transport strategy for Hordaland Adopted by the

County Council in June 2014