100 Years & Still Growing Mike Holling Sales & Marketing - - PowerPoint PPT Presentation

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100 years still growing
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100 Years & Still Growing Mike Holling Sales & Marketing - - PowerPoint PPT Presentation

Jul 14, 2023 214 likes •663 views

Birds Bakery 100 Years & Still Growing Mike Holling Sales & Marketing Director Birds Bakery 100 Years and Still Growing Introduction Craft bakery career spans over 40 years 27 years with Birds Represented the

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Birds Bakery 100 Years & Still Growing

Mike Holling Sales & Marketing Director

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Birds Bakery 100 Years and Still Growing

  • Introduction

– Craft bakery career spans over 40 years – 27 years with Birds – Represented the industry on many occasions via the trade Associations

  • Company History – Overview
  • Brand Redevelopment – Key Areas
  • Centenary Activities – Product of Yesteryear, Seasonal Campaigns
  • Marketing Improvements & NPD in Key growth Areas
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Birds 100 Years & Still Growing

  • Initial Observations

– Birds is an established name within the local communities we serve a loyal following of customers but facing competition – Our existing brand was looking tired and aged colourways – Are we a Confectioner or Baker – No defined marketing strategy to combine the use of both online and traditional methods of communication – Outdated information on the website with no product detail and little information – No social media updates and little communication in this area – No design coherence within the shop point of sales and fascia signage – A fleet of bland looking vehicles carrying no message and irregular branding

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Birds 100 Years & Still Growing

  • The Brand Redevelopment
  • Not a complete reinvention but a sympathetic look at our history and

heritage we have developed over 100 years. The aim being to keep our existing customers happy and attempt to attract new customers

  • Use definitive wording within the logo to quickly identify the brand and

what it does –’Birds Bakery’ and ‘Birds Bakery.com’

  • Within the initial rollout the Birds name was utilized with birdsbakery.com

to make customers aware of the website and draw them towards the information

  • Adopting the simple square birds bakery logo on our packaging point of

sale web page and social media

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Centenary Activities Product of Yesteryear

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Centenary Activities Seasonal Campaigns

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Birds 100 Years & Still Growing

  • Delivery Fleet upgrade
  • Transforming from the beige fleet to a new

dynamic look

  • Images of Birds products specifically

photographed for each project

  • Key message ‘Fresh from Birds’
  • A partnership of brand and quality fresh

products

  • The vans are now portable billboards –

priceless advertising

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Birds 100 Years and Still Growing

  • Photo Picture Stock
  • We now hold a comprehensive and growing library
  • f product photography available to support the

following marketing areas

  • Website
  • Point of Sale
  • Social Media
  • Delivery Fleet
  • Advertising and Promotional Delivery
  • Utilization of product photography keeps a

consistent message through all avenues of marketing

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Birds Bakery 100 Years & Still Growing

  • Website
  • This continues to evolve as a tool to offer

customers fresh up to date information

  • Store locations
  • Opening times
  • Product Information
  • Vacancies both In the bakery and shops
  • FAQS – To assist customers
  • Charity updates
  • Future potential to sell on line
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Birds 100 Years and Still Growing

  • Social Media
  • Both Facebook and Twitter have been utilised

to converse with our customers and deliver key messages

  • Company updates
  • Charity activity
  • New products
  • Customer interaction and feedback
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Birds 100 Years & Still Growing

  • BIRDS GO BRAND
  • New Project for 2018/2019
  • Complete New Brand Concept
  • Review product offering
  • Breakfast offering
  • Coffee partner
  • Healthy Options – under 400 calories
  • Cold drink selection
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Centenary Activities Charities of the year

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Chellaston Store 63

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