10 VCD Assessment Task Objective: Using illustrator you are going - - PowerPoint PPT Presentation

10 VCD

Assessment Task

Objective:

Using illustrator you are going to create a personal logo to give identity to your work in this class. You can create the logo from your selected celebrity’s initials, their first or last name, or something that you feel identifies them. This logo will then be placed onto a perfume bottle, which will become your final piece.

Step 1:

Complete the attached ‘Client Profile’ to establish who you are designing for (what type

• f company), what style
• f perfume they sell and

who the target audience for product are.

• Glue this page in your

folio.

Step 2:

Research a minimum of 6 different perfume logos. Print in colour and glue

• nto the page labeled

‘Logo Research’. Annotate each image with: who the target audience is, style of product, identify the elements and principles and identify key features

• f the design that you

like.

h"p://thisthatbeauty.com/wp-­‑content/ uploads/2013/12/chanel-­‑coco-­‑noir.jpg ¡ h"p://www.ericrobersonmusic.com/wp-­‑ content/uploads/2012/01/Hugo-­‑Boss-­‑ Perfume-­‑Logo-­‑550x550.jpg ¡ h"p://fimgs.net/images/perfume/nd.15451.jpg ¡

Step 3:

On a new sheet in your label it with ‘Generation of Ideas, using your chosen personal identifier (eg: Initials, name or symbol) complete a minimum

• f 5 rough sketches of

alternative designs for your

• logo. Annotate each design

with the key features and how they relate to the products and target audience, identify the elements and principles, and how effective your design is

• verall. Re-draw (at A4 Page

size) and Justify your chosen design.

h"p://www.davidairey.com/personal-­‑ logo-­‑design-­‑sketches/ ¡ ¡

Step 4:

Select your best design and scan it into the computer/photograph your final logo design and import the image into

• illustrator. Using the pen

tool create your logo on both colour and black &

• white. (please document

the steps you took to complete this process.)

h"p://www.personalbrandingblog.com/a-­‑ visual-­‑guide-­‑personal-­‑logo-­‑design-­‑Jps-­‑for-­‑non-­‑ designers/ ¡

Step 5:

Import your selected perfume or cologne image into illustrator and place your finished logo on your bottle.

h"p://images.totalbeauty.com/content/photos/07-­‑totalbeauty-­‑logo-­‑ best-­‑perfume-­‑for-­‑women.jpg ¡

Step 6:

Print off your final:

• logo in colour
• logo in black and

white

• logo on bottle

Step 7:

Complete your final evaluation identifying to following: Strengths, Weaknesses and Opportunities as well as compiling a description of the techniques you have used to create your final work. FINALLY: Hand in your booklet and final design.