1 U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS FMI ANTITRUST - - PowerPoint PPT Presentation

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1 U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS FMI ANTITRUST - - PowerPoint PPT Presentation

Nov 13, 2022 568 likes •1.01k views

1 U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS FMI ANTITRUST COMPLIANCE It is FMIs policy to comply in all respects with the antitrust laws. All participants in FMI meetings and events are expected to comply with applicable

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FMI ANTITRUST COMPLIANCE

 It is FMI’s policy to comply in all respects with the antitrust laws.  All participants in FMI meetings and events are expected to comply

with applicable antitrust and competition laws.

 Avoid discussions of sensitive topics that can create antitrust

concerns.

  • Agreements to fix prices, allocate markets, engage in product

boycotts and to refuse to deal with third parties are illegal.

  • Discussions of prices (including elements of prices such as

allowances and credit terms), quality ratings of suppliers, and discussions that may cause a competitor to cease purchasing from a particular supplier, or selling to a particular customer, should be avoided.

  • No discussion that might be interpreted as a dividing up of

territories.

 It is important to avoid even the appearance of unlawful activity.  Questions or concerns? Please consult with FMI staff.

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RESEARCH BACKGROUND

 For more than four decades, FMI has been tracking the trends of

grocery shoppers in the U.S., taking note of where they shop, how they shop, and what issues are most important to them as food

  • shoppers. For the past five years, FMI has partnered with The

Hartman Group to conduct this research.

 An online survey among n=1,786 U.S. shoppers  Fielded February 6 – 27, 2019

QUANTITATIVE RESEARCH

 In-depth interviews with six households  Six virtual interviews with shoppers across the nation  Fielded in February 2019

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QUALITATIVE RESEARCH

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WHAT WE PLAN TO COVER

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STATE OF THE MARKETPLACE

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THE ONLINE MARKETPLACE

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TODAY’S GROCERY SHOPPER

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SHOPPER TRENDS 2019

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GROCERY SHOPPING REMAINS A NATIONAL PASTIME

CURRENTLY IN THE U.S.

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CO-SHOPPING IS THE PREVAILING STRATEGY

WORLD OF SHOPPERS

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WEEKLY TRIPS REMAIN STABLE

TRIPS

1.6

TRIPS PER WEEK

1.6 by shopper + 0.9 trips by others alone = 2.5 total trips by HH

(vs. 2.2 in 2018)

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CHANGING LIFESTYLES IMPACT TRIP FREQUENCY

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WEEKLY SPEND REMAINS CONSISTENT SPEND

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SUPERMARKETS REMAIN A KEY PRIMARY DESTINATION FOR GROCERY SHOPPERS

PRIMARY STORE FOR GROCERIES, HISTORICAL TREND

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The whole ‘one-size-fits-all’ thing – or lack thereof – is the whole reason why I have to go to all these places. If there was a store with reasonable prices, great selection of healthy, ethically-sourced food, with friendly, low-key, down- to-earth service, I’d like that. But until then, the combination of all them together does a good job of meeting my family’s needs.

— Josh, 58

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THE ONLINE GROCERY CHANNEL NOW REACHES GEN X TO ALMOST THE SAME EXTENT AS IT DOES MILLENNIALS

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MANY SHOPPERS SHOP FOR FOOD ONLINE, BUT ONLY 1 IN 5 DO SO REGULARLY

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WHO ARE THE FREQUENT ONLINE SHOPPERS?

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ONLINE SHOPPERS GENERALLY SHOP MORE BANNERS/ CHANNELS

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ONLINE SHOPPERS SPEND MORE AND STILL SHOP IN-STORE

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ONLINE GROCERY PURCHASES ARE DELIVERED IN A VARIETY OF WAYS

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CENTER STORE CONTINUES TO DOMINATE ONLINE

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ONLINE TOOLS CREATE MORE EFFICIENCY

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CONSUMER PERCEPTIONS OF BRICK-AND-MORTAR VERSUS ONLINE

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ONLINE SHOPPING CAN HAPPEN IN THE STORE TOO

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SATISFACTION WITH PRIMARY STORE IS AT A 10-YEAR HIGH

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FRESH CATEGORIES MOST IMPORTANT FEATURES OF PRIMARY STORE

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IN-STORE EXPERIENCE AND CONVENIENCE ALSO IMPORTANT FEATURES

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THE MEANING OF ‘EATING WELL’ CONTINUES TO ENCOMPASS MULTIPLE FACTORS

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MOST SHOPPERS TRY TO AVOID NEGATIVES AND HIGHLY PROCESSED PRODUCTS

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PERSONALIZATION & CUSTOMIZATION CAN DRIVE CUSTOMER LOYALTY

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SHOPPERS HAVE COME TO COUNT ON A GROWING NUMBER OF ENTITIES TO ENSURE FOOD BOUGHT AT STORE IS SAFE

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SHOPPERS WANT OPENNESS & HONESTY

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YET THEY DO NOT REQUIRE BRICK-AND-MORTAR PRESENCE

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SOCIAL RESPONSIBILITY & COMMUNITY ENHANCE SHOPPER LOYALTY

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AT-HOME MEALS WITH FAMILY CONTINUE TO BE AN ASPIRATION

fmi.org/Family-Meals

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KEY TAKEAWAYS

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STATE OF THE MARKETPLACE

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THE ONLINE MARKETPLACE

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TODAY’S GROCERY SHOPPER

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U.S. GROCERY SHOPPER TRENDS 2019 | #GROCERYTRENDS

COVERED TODAY…

FUTURE WEBINARS

  • 2. Personalization in Grocery Retail (July 16)
  • 3. Online Shopping, Health and Well-being

and Transparency through the Lens of Personalization

  • 1. STATE OF THE

MARKETPLACE

NEXT FROM FMI

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