1 Who we are Central Reservation Association of Destination Resorts, - - PowerPoint PPT Presentation

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1 Who we are Central Reservation Association of Destination Resorts, - - PowerPoint PPT Presentation

Aug 14, 2023 312 likes •430 views

1 Who we are Central Reservation Association of Destination Resorts, known as "CRADR," Created to serve as a forum for the benefit of centralized information and reservation processing services, particularly those who serve

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Who we are…

Central Reservation Association of Destination Resorts, known as "CRADR,"

  • Created to serve as a forum for the benefit of centralized

information and reservation processing services, particularly those who serve destination mountain resorts in North America.

  • Founded and is operated by and for the owners and managers
  • f these facilities, as well as affiliated businesses with common

interests and contributions.

  • In our 41st year of operation
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Charter Members

  • Primary fulfillment center & call-to-action for a leisure destination

(usually but limited to mountain destinations). Many business models exist which include the following:

  • Traditional Central Reservations – Intermediary for guests and

properties/vendors

  • Property Management Companies – Usually owned & operated by

the ski company

  • Hybrid of the above
  • Ownership Types:
  • Destination Marketing Organization, Chamber, Resort Association,

etc.

  • Ski Company
  • Hybrid of the above
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Charter Members (26)

  • Alyeska Resort
  • Breckenridge Tourism Office
  • Copper Mountain Resort
  • Crested Butte Vacations
  • Canyons Resort
  • Deer Valley Central Reservations
  • Grand Targhee Resort
  • Heavenly Tahoe Vacations
  • Jackson Hole Central Reservations
  • Keystone Reservations
  • Mammoth Mountain Ski Area
  • Mt. Bachelor
  • Northstar at Tahoe
  • Reservations for the Summit
  • Schweitzer Mountain Resort
  • Ski Banff/Lake Louise/Sunshine
  • Snowbird Ski and Summer Resort
  • Stay Aspen Snowmass
  • Steamboat Central Reservations
  • Taos Ski Valley
  • Telluride Resort Reservations
  • Telluride Tourism Bureau
  • Vail/Beaver Creek Reservations
  • Whistler Blackcomb
  • Whitefish Mtn Resort
  • Winter Park Central Reservations
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Associate Members

  • Other businesses who are interested in CRADR

and its Charter Members, but who do not fit the Charter Member criteria. Most are vendors and/or suppliers of products and services used by Charter Members.

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Associate Members (9)

  • Blue Tent Marketing
  • CSA Travel Protection
  • DestiMetrics
  • Inntopia
  • LeisureLink
  • Red Sky Travel Insurance
  • Ryan Solutions
  • RRC Associates
  • Travel Guard
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Membership Benefits

Meetings (Two per year: Spring & Fall)

  • Charter Member Round Table
  • Strategic & Tactical Topics
  • Best Practices & Case Studies
  • Ample Networking Opportunities & Comradery
  • Associate Member Presentations & Sponsorship

Opportunities Research

  • Monthly Reservation Activity Program Reports
  • Cen Res Metrics – Aggregated & YOY Comparisons

Marketing:

  • Website Listing, Member List, Official Cen Res Logo

Dues: $900/ year

Proration Available

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This could be you!

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Fall MeeCng October 3 & 4, 2016 (tentaCve)

TentaCve

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Spring MeeCng March 27 & 28 , 2017

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Interested? QuesCons?

  • Erik Austin – erik.austin@whistlerblackcomb.com
  • Bill Tomcich – btomcich@stayaspensnowmass.com

Contact

Katie Barnes – katie@cradr.org Fill out application at www.cradr.org