WP 5 Consume r study imple me nta tion for fruits a nd nutrition ba la nc e Mile stone 5.1. F oc us Groups protoc ol Ka rin Zimme rma nn Sie t Sijtse ma Ma rtine L a nia u Cristina Mora Budva , 15 th of Oc tobe r 2009 1
Ag e nda Ge ne ra l Protoc ol in c oope ra tion with WP 4 T ime ta ble Protoc ol F oc us Group informa tion a nd disc ussion 2
Ge ne ra l Pro to c o l in c o o pe ra tio n with WP 4 F oc us g roup Go a l: to g e t mo re spe c ific info rma tio n o f inte re ste d ta rg e t g ro ups a nd / o r to pic s Spe c ific o b je c tive s a nd re se a rc h q ue stio ns fo c us g ro ups: Ha ve to be de c ide d on a fte r a na lyzing the c onsume r in- de pth inte rvie ws. De c e mbe r!!! 3
Ge ne ra l Pro to c o l in c o o pe ra tio n with WP 4 Mile sto ne Pro to c o l F o c us g ro up g uide L E I (12 mo nths a fte r sta rt - Oc to b e r 2009) T a sks WBC (1) Consume r se le c tion - 8 to 10 pa rtic ipa nts a ddre ssing the o b je c tive - Ove r re c ruitme nt (12 pe rso ns) - Sta rt 1 mo nth in a dva nc e - Re c ruitme nt b y a dve rtising ? T e xt re fle c ting to the E U pro je c t a nd fo o d - No stude nts a nd e xpe rts - Co mpe nsa tio n: do n’ t me ntio n o n fo re ha nd - De ve lo p re c ruitme nt q ue stio nna ire - NO informa tion re la te d to subje c t: fruit c onsumption 4
Ge ne ra l Pro to c o l in c o o pe ra tio n with WP 4 Mile sto ne Pro to c o l F o c us g ro up g uide L E I (12 mo nths a fte r sta rt - Oc to b e r 2009) T a sks WBC (2) F oc us g roup mode ra tor • to fo llo w g e ne ra l princ iple s o f a nima tio n o f a g ro up (tra ining issue ? ) - re spe c t to e a c h pa rtic ipa nt - liste ning to e ve ryo ne a nd ha s to re a c t to wha t is sa id - to summa rize , a nd to a na lyze - q uic kly the ma in po ints a nd c o nc lusio ns • fo llo ws the g uide line a nd sho uld b e c omple te ly fa milia r with it (tra ining issue ) • to re spe c t the timing fo r e a c h q ue stio n o r e xe rc ise • a n o b se rve r will ta ke no te s, witho ut ta king pa rt in the disc ussio n • T ra ining of the mode ra tor - in e a c h c o untry o n ho w to mo de ra te a fo c us g ro up - pra c tise o n a fo c us g ro up itse lf - pra c tic a l e xe rc ise s o f a nima tio n • the g o a ls a nd o b je c tive s o f the study a re e xpla ine d • ma te ria ls suc h a s the g uide , g uide line , ma te ria l use d sho uld b e g ive n 5
Ge ne ra l Pro to c o l in c o o pe ra tio n with WP 4 Mile sto ne Pro to c o l F o c us g ro up g uide L E I (12 mo nths a fte r sta rt - Oc to b e r 2009) T a sks WBC (3) • T ra nsla tio n o f the pro to c o l g uide • One pilo t g ro up will b e o rg a nise d • T he me e ting ro o m: c o mfo rta b le , a nd e a sy to find • T he pla c e : in c a pita ls o r in rura l a re a s • T he lo c a lisa tio n: in princ iple 2 fo c us g ro ups pe r WBC • Afte r pilo t: a djust the fo c us g ro ups pro to c o l (if ne c e ssa ry) • Pre pa re the fina l fo c us g ro ups • Mo de ra ting the fo c us g ro ups • Vide o re c o rde d a nd full tra nsc riptio ns a nd tra nsla tio n • Ana lysis a nd re po rte d • Co mple ting a nd re fining the c o nc e ptua l mo de l (L E I , WBC) 6
T ime ta b le Pla nning a nd de a dline s WP 5 Ac tivitie s By De a dline A- C IPH MNE AGRIDE PARMA V SMMRI O We e k DE - SL M 2009 ZAG RIHP NIT BiH E L GE I BE UL SE E A L E Pe rso n mo nths 1 1 5 2 8 1 1 1 6 1 3 2 3 5.3.2 Consumer attitudes: a qualitative approach – focus groups Pre pa ring dra ft F G pro to c o l a nd x x 2 10-10 de sc riptio n o f c o nsume r se le c tio n T ra ining o n mo de ra ting F G x 48 29-11 Se le c ting to pic s, b a se d o n x x x x 51 13-12 o utc o me s o f a c tivitie s 5.1, 5.2 a nd 5.3.1 fo r F G’ s De sig n the g uide line x x x 10-01- ‘ 10 Org a nize a nd e xe c ute F G x 3 24-01- ‘ 10 7
Pro to c o l F o c us Gro up info rma tio n a nd disc ussio n Introduc tion to a possible e xa mple T a rg e t g roup: Pa re nts with c hildre n 10 min 1. Intro duc tio n 10 min 2. Wa rming up 20 min 3. Ge ne ra l a sso c ia tio ns re g a rding fruit a nd fruit c o nsumptio n 10 min 4. Cha ng e s in c o nsumptio n 10 min Bre a k 45 min 5. Pe rc e ptio n o f po sitio ning 20 min 6. Co nsumptio n mo me nt 8 25 min 7. De b a ting
Pro to c o l F o c us Gro up info rma tio n a nd disc ussio n Introduc tion to a possible e xa mple 1. Introduc tion 10 min I ntro duc e the se ssio n in g e ne ra l te rms b ut don’t e xpla in the purpose of the proje c t in te rms of he a lth e tc . Just sa y tha t the E U wa nts mo re insig ht in the o pinio n o f E uro pe a n c itize ns a b o ut c o nsumptio n o f fo o d. Don’t me ntion the word fruit! - E xpla in the pa rtic ipa nts tha t the re a re no rig ht a nd wro ng a nswe rs, wha te ve r the y think is impo rta nt to us.- Ac q ua inta nc e : All pa rtic ipa nts intro duc e the mse lve s sho rtly (in te rms o f a g e , o c c upa tio n, fa mily situa tio n, ho b b y’ s e tc .). T o ma ke pe o ple mo re o pe n, the g ro up le a de r c a n sta rt with a mo re pe rso na l intro duc tio n. Yo u c a n a lso a sk the m to te ll a b o ut the ir fa vo rite ho lida y de stina tio n. 9
Pro to c o l F o c us Gro up info rma tio n a nd disc ussio n Introduc tion to a possible e xa mple 2. Wa rming up 10 min Assig n T he pa rtic ipa nts ne e d to a nswe r 4 q ue stio ns individua lly . All que stio ns ne e d to b e a nswe re d ve ry me nt q uic kly (in a b o ut 5 se c o nd s). Afte r the first q ue stio n is po se d the pa rtic ipa nts imme d ia te ly write do wn the ir a nswe r o n the ir po st-it c a rds a fte r whic h the ne xt q ue stio n is po se d a nd so o n. Whe n the la st q ue stio n is a nswe re d, the ir will b e a g e ne ral disc ussio n o f the a nswe rs o n q ue stio n b ) a nd c ). E ve ryb o d y is a ske d wha t the ir a nswe r wa s a nd pe o ple c a n e la b o ra te a b it. Que stio ns Pa rt o ne : a ) Wha t is the first thing tha t c o me s to mind whe n I sa y ‘ fruit’ ? b ) Wha t c o lo r c o me s to mind whe n yo u think o f fruit? c ) Wha t c o untry c o me s to mind whe n yo u think o f fruit? d ) Wha t wa s the la st time yo u ha d fruit? Wha t wa s it? Pa rt two : Afte r writing d o wn the se fo ur a nswe rs: Wha t did yo u a nswe r a s the c olor tha t c a me to mind? Why? Wha t do yo u e xa c tly me a n b y tha t? Wha t did yo u a nswe r a s c ountry ? Why? Ca n yo u e xpla in tha t to me ? E xpe c te d T he pa rtic ipa nts fe e l c o mfo rta b le a nd a re wa rme d up; the y a re o pe n-minde d. re sult Po ints o f With q ue stio n d, do n’ t ta lk a b o ut fruit the y’ ve e a te n b ut ke e p it a s g e ne ra l a s po ssible . I nste a d a sk a tte ntio n whic h fruit the y ha d (Pe o ple mig ht se e fruit no t a s fre sh fruit b ut a s a juic e o r a vita min pill). Ma ke sure pe o ple do n’ t ta lk to e a c h o the r whe n a ske d to write d o wn the ir a nswe rs. Ma ke sure pe o ple re alize the re is no wro ng o r rig ht a nswe r. K e e p it a s g e ne ra l and o pe n a s po ssible . 10 Ma te ria ls Po st-it c a rds a nd pe nc ils. E a c h q ue stio n will b e writte n d o wn o n a ne w po st-it. ne e de d
Pro to c o l F o c us Gro up info rma tio n a nd disc ussio n Introduc tion to a possible e xa mple 3. Ge ne ra l a ssoc ia tions re g a rding fruit a nd fruit c onsumption (20 min) Go a l - Ge t insig ht into the a sso c ia tio ns pa rtic ipa nts ha ve with fruit - Ge t insig ht into ho w p e o ple de fine fruit c o nsumptio n. (Ge t insig ht into the mo tive s a nd b a rrie rs pe o ple ha ve with fruit) Assig nme nt T he a nswe rs to the q ue stio ns a ) ‘ Wha t is the first thing tha t c o me s to mind whe n I sa y fruit? ’ a nd d ) ‘ Wha t fruit’ ? will b e disc usse d in the g ro up. E ve ryb o dy is a ske d to te ll wha t the y wro te do wn a nd p e o ple c a n re Que stio ns a ) Wha t wa s the first thing tha t c a me to mind whe n I sa id fruit? Why? Co uld yo u e xpla in tha t? Are the re o the r thing s tha t c o me to mind a s we ll? Wha t do yo u think o f? E d ) Whe n wa s the la st time yo u ha d fruit? Wha t wa s it? ( Whe n o nly fre sh fruits are me ntio ne d: Did yo u a lso pro c e sse d fruits? Wha t do yo u c o nside r a s fruit? Whe n c a n a pro duc t b e c o nside re d a s fruit a nd whe n no thing s tha t yo u think o r c a n think o f? Why the se pro duc ts? E tc . E xpe c te d - An o ve rvie w o f the a sso c ia tio ns pe o ple ha ve with fruit a nd fruit c o nsump tio n. re sult - An o ve rvie w o f the c o nside ra tio ns pe o ple ma ke whe n d e fining fruit; o ve rvie w o f the c rite ria the y use . [Do p e o ple o nly disc uss fre sh fruit o r a lso juic e s, c a nne d e tc .? ] Wha t do yo u think is fruit? Whe re do pe o p Po ints o f - I n this a ssig nme nt, a lre a dy mo tive s a nd b a rrie rs will c o me fo rwa rd . T a ke no te o f this. a tte ntio n - I n this a ssig nme nt, a lre a dy a n ide a o f c o nsume r kno wle d g e c a n b e d e ve lo pe d. Ma te ria ls No ne ne e d e d 11
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