1 2 From Reading to Streaming: How Amazon is Transforming Everyday - - PowerPoint PPT Presentation

▶

Feb 17, 2023 196 likes •516 views

1 2 From Reading to Streaming: How Amazon is Transforming Everyday Moments Through Insight and Technology Presented by: Richie Brown, Media and Advertising Partnerships 3 Agenda Amazons key focus for innovation How your communities are

SLIDE 1 1

SLIDE 2 2

SLIDE 3 3

From Reading to Streaming: How Amazon is Transforming Everyday Moments Through Insight and Technology

Presented by: Richie Brown, Media and Advertising Partnerships

SLIDE 4 4

Agenda

Amazon’s key focus for innovation How your communities are interacting with Amazon technology during the pandemic What to know about marketing to your renters considering your properties

SLIDE 5 5 Play the new season

f Jack Ryan

Who was the actor in Parasite? Read Educated

n my Kindle

“Awexa, tell me a story pwease?” says Isabelle (3) “Alexa, play Cardi-B” Research the best essential oils Order groceries for 2 hour delivery

Customers interact with Amazon throughout their day

5 Amazon Confidential |

SLIDE 6 6

What drives Amazon to surprise and delight customers?

SLIDE 7 7

From the original 1997 Letter to Shareholders:

Obsess Over Customers From the beginning, our focus has been on offering our customers compelling value. We realized that the Web was, and still is, the World Wide Wait. Therefore, we set

ut to offer customers something they simply could not get any other way, and

began serving them with books. We brought them much more selection than was possible in a physical store (our store would now occupy 6 football fields), and presented it in a useful, easy-to-search, and easy-to-browse format in a store open 365 days a year, 24 hours a day…. …We are planning to add music to our product offering, and over time we believe that other products may be prudent investments.

SLIDE 8 8

Starting with the customer and working backwards

SLIDE 9 9 Sources: Amazon quarterly earnings release, Q4 2019 the hours of original movies and TV shows watched on Prime Video[in 2019]

f Alexa interactions each

week

BILLIONS

Amazon Music members worldwide

55MM

Active Fire TV users worldwide

40M

US Cities and towns with free grocery delivery from Amazon Fresh, Whole Foods Market

2,000

Amazon Prime members worldwide

150M

SLIDE 10 10

Two key tools for families during quarantine: Alexa & Fire TV

SLIDE 11 11

f Alexa interactions

each week

BILLIONS

Alexa Echo Family

SLIDE 12 12

Next year, half of US households will have a smart speaker

Smart speaker household penetration rate U.S. 2014-2025 Source(s): Loup Ventures; Statista ID 1022847 0.5% 2.5% 8% 12.5% 28% 35% 40% 50% 60% 65% 70% 75% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 HOUSEHOLD PENETRATION RATE 2

SLIDE 13 13

How are your communities using Alexa & Echo during the pandemic?

SLIDE 14 14

Compared to before the COVID-19 outbreak, do you use your smart speaker to listen to news and information more?

Listening to news on smart speakers during coronavirus in the U.S. 2020, by age Source(s): NPR; Edison Research; March 31 to April 1, 2020; 18 years and older; 1,660 Respondents; Smart speaker owners 50% 32% 16% 35% 36% 62% 78% 56% 14% 6% 6% 9% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 18-34 years 35-54 years 55 years and older Total More Same amount Less Share of respondents 2

SLIDE 15 15

40M

Active Fire TV users worldwide

Fire TV Family

SLIDE 16 16

How are your communities using streaming video during the pandemic?

SLIDE 17 17 Watching online TV and movies more due to the coronavirus U.S. 2020, by generation Source(s): Morning Consult; The Hollywood Reporter; ; March 5 to 7, 2020; 18 years and older; 2,200 Respondents; among respondents who were much more or somewhat more likely to stream TV or movies 43% 50% 50% 49% 34% 41% 47% 48% 48% 30% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Total Gen Z Millennials Gen X Baby Boomers Share of respondents Movies TV 2

Nearly ½ of people under 55 consuming streaming video

SLIDE 18 18

SLIDE 19 19

Amazon Fire TV users are taking advantage of fitness apps

SLIDE 20 20

Searches by title name + “free” are also trending up

IMDb TV does not require a paid Amazon Prime membership to access popular TV shows and movies.

SLIDE 21 21

Apartments.com Audience analysis

What is the audience composition

f people browsing units on

Apartments.com?

SLIDE 22 22

more likely to be in-market for living room furniture sets

SLIDE 23 23

more likely to be in-market for kitchen and dining room furnishings

3.5x

SLIDE 24 24

more likely to be in-market for women’s athletic clothing and fitness accessories

2.5x

SLIDE 25 25

more likely to be preparing for a wedding

SLIDE 26 26

more likely to be in-market for corrugated packing boxes

2.4x

SLIDE 27 27

more likely to be in their 20’s

SLIDE 28 28

How can these learnings be applied to acquiring and retaining tenants?

SLIDE 29 29

Considerations for new tenant acquisition

Reach renters on streaming video and smart speakers. Promotions related to furnishings, decorations, digital subscriptions, and devices can entice renters Highlighting digital media- friendly features appeals to tech savvy audience.

SLIDE 30 30

Considerations for tenant retainment

Make tenant/management communication easier. Help tenants decrease living costs with smart tech for climate, lights and outlets. Offering safe, shared exercise equipment that use popular, app-based classes