Next Generation Regulation. 39th epra Meeting Heiko Zysk VP - - PowerPoint PPT Presentation

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Next Generation Regulation. 39th epra Meeting Heiko Zysk VP - - PowerPoint PPT Presentation

Next Generation Media. Next Generation Regulation. 39th epra Meeting Heiko Zysk VP Governmental Relations & Head of European Affairs ProSiebenSat.1 Media AG Budva, 5 June 2014 Page 1 | TV is the powerhouse for all means of distribution.


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Next Generation Media. Next Generation Regulation.

39th epra Meeting

Heiko Zysk VP Governmental Relations & Head of European Affairs ProSiebenSat.1 Media AG Budva, 5 June 2014

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TV is the powerhouse for all means of distribution.

Online Games Streaming Audio Free VoD

Sports & Outdoor Beauty & Perfumes Health Fashion & Accessories Home & Living Travel & Events

Digital Commerce

Market Places

TV Power

Successful Television drives the whole digital value chain.

Apps Live Concerts Pay VoD Content Sales

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Source: SevenOne Media, forsa, Enigma GfK, mindline media; Note: Online since 2008 without passive usage; Online Video: P7S1 estimate

Average daily usage in Germany [in minutes, age group 14-49 years] +2% 242 min. 63 min. 28 min.

  • 4%

+9%

TV continues to dominate media consumption, Online Video as additional growth opportunity

+1% 205 min. 20 min. +62% 19 min. +9% 240 260 200 60 220 40 20 2002 2004 2006 2008 2010 2011 2012 Total TV related usage TV usage Online Video Online usage w/ TV reference Online (w/o Online Video) 2013e Print CAGR

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Source: SevenOne Media/mindline media 2013; Online since 2008 without passive usage Online video usage: SevenOne Media/mindline media 2013; before 2012: P7S1 estimate

In the young target group TV is the lead medium. And online, TV content dominates video.

Average daily usage in Germany [in minutes, age group 14–29 years] 20 80 160 180 60 40 200 2008 2006 2004 2002 Online (w/o Online Video) Total TV related usage TV usage Online usage w/ TV reference Print 2013e 2012 2011 2010 Online Video 189 min. 146 min. 76 min. 23 min. 22 min. 21 min. +1%

  • 1%

+11% +63% +11%

  • 4%

CAGR

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TV and Online do not live in separate worlds any longer. Neither should Regulation.

Germany’s Next Topmodel The Voice Kids

  • 22.4m video views – thereof 24% web-only content
  • Strong social media presence: No.1 German Social TV

Facebook site in terms of fan activity index1)

  • Ramp-up campaign before TV start generates 700k views
  • Cross-media story telling starting before TV airing with

250k video views in ramp-up phase

  • 6.9m video views in total – thereof 14% web-only content

22.4m

video views

6.9m

video views

1) 74% of all GNTM Facebook Fans are interacting vs. 17% of all “Berlin Tag & Nacht” fans.

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If we had to identify one single issue for this decade: Securing access to content is the “Now & Next Big Thing”

Platforms must ensure fair and unbiased access Regulation must focus on bottlenecks

1 2 4

Search must enable viewers and users to access legitimate content Devices must not enable parasitic overlays

3

Fair Access is key

1 2 3 

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Regulatory Framework: What’s hot, and what’s not

What’s hot What’s not

Content-and Bottleneck centric regulation. Converging Media needs Converging Regulation. Timely but thorough analysis of existing regulation, “Article by Article”. Understanding that all competition is global in the 21st century. Enabling all European media service providers to compete in fair competition Global & flexible standards for fair business practices, editorial responsibility and values Device- or Distribution-centric regulation: Linear vs. non-linear is dead. Hectic and “fab-oriented” editing of existing regulation. Living in the analogue past of guarded national markets and national regulation. Statutory & static Micro-Management of Quantitative Advertising, Quotas and similar “analogue” standards Forcing European media service providers to go abroad to invest in future services

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Disclaimer

This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1")

  • r ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or

ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future

  • perations. Such forward-looking statements involve known and unknown risks, uncertainties and other important

factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

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Contact

Heiko Zysk ProSiebenSat.1 Media AG Vice President Governmental Relations & Head of European Affairs heiko.zysk@prosiebensat1.com