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1 2 3 Im going to start by saying a bit about a new theory of - - PDF document
1 2 3 Im going to start by saying a bit about a new theory of - - PDF document
1 2 3 Im going to start by saying a bit about a new theory of communications that is the most revolutionary idea Ive come across in my career as a journalist, teacher and author 4 Memes are like Genes: While genes spread from parent
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I’m going to start by saying a bit about a new theory of communications that is the most revolutionary idea I’ve come across in my career as a journalist, teacher and author… 4
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Memes are like Genes: While genes spread from parent to child, creating change in a population over many generations, ideas spread from mind to mind – possibly overtaking an entire culture overnight. Two pathways of evolution! 5
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Genes are information stored and transmitted in patterns of molecules – expressed in physical bodies Memes are information stored in patterns of brain cells – expressed in mental thoughts. Insight: ideas have a physical reality in our brain! 6
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Think of powerful memes 7
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Climate change has put the planet on a path to extinction. More than half of the animals, plants, and fish that we have now, may be gone forever. 11
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Ask them for some 15
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Ask them for some 17
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- Gen. Sec. of the Communist Party
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When life gives you lumins, make luminaid. 22
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Vision – Big Picture Messages - 27
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DON’T SPEND TOO MUCH TIME DISCUSSING THE PROBLEM! NOBODY WANTS TO HEAR WHAT THEY ALREADY KNOW. THE WHY SHOULD TRIGGER COMMON VALUES 28
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THE BIG PICTURE IS YOUR MEME) 29
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SOLAR PANELS IN OUR COUNTRY VS: SOLAR POWER IS GETTING CHEAPER THAN OIL – THERE’S A WAY TO WE COULD BUILD A SOLAR PLANT CHEAPER AND QUICKER THAN THE PLANNED DEISLEL POWER
- PLANT. LET ME EXPAIN HOW…
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You don’ have to say every detail. 31
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PEOPLE GET STUCK ON THE PROCESS – THE MECHANICS – BUT IT IS THE RESULT 32
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What’s the first step? 35
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