02-04/07/2019 Kraftwerk Berlin ce Presiden Change. 02-04/07/2019 - - PowerPoint PPT Presentation

ce Presiden

02-04/07/2019 Kraftwerk Berlin

THE CONCEPT Aesthetics, trends, lifestyle, communication – the original, innate themes of fashion are merging with sustainability, digital worlds and

• innovation. We are reacting to this change by
• ffering a hub where professionals can meet

and engage in valuable dialogue. The Neonyt Hub consists of the Trade Show, showcases, the Fashionsustain conference and the Thinkathon workshop, the Fashion- impact Forum, the Knowledge Lounge, the influencer and story format Prepeek and, last but not least, networking events and the Neonyt party. With this offer, Neonyt is combining the most important elements in the fashion industry – business, inspiration, knowledge and community building – in a neo-new way.

Change. Fashion. T

• gether

.

We bring products and contents together with people and organisations so they can each increase their innovative

• potential. Our particular strength: global

hub Neonyt also draws on the know-how of Messe Frankfurt’s international “Texpertise Network” with over 50 events worldwide, around 22,000 exhibitors and over half a million visitors (in 2018). Changing fashion together. Through collaboration, commu- nication and entrepreneurship. That is our vision. Neonyt is the global hub for fashion, sustainability and innovation. Incorporated into Berlin Fashion Week and with an interna- tional focus, it is the world’s leading event of its kind.

02-04/07/2019 Kraftwerk Berlin

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TRADE SHOW The brands. FASHIONSUST AIN The conference. SHOWCASE The value chain. KNOWLEDGE LOUNGE The experts. FASHIONIMP ACT The forum. THINKA THON The workshop. PREPEEK The stories.

The Hub.

Neonyt is the world's leading hub for fashion, sustainable lifestyle and innovation:

NEO. NYTT . NEONYT.

Progressive and polarising – the self-coined name Neonyt is derived from the Ancient Greek word “neo” (which means new and revolutionary in English) and the Scandinavian word “nytt” (which also means new). The “renewed new” – Neonyt is

• ur synonym for the fundamental transformation

process of the fashion and textile industry. Last year, the hub concept took over from the trade show duo Greenshowroom and Ethical Fashion Show Berlin. Under the joint name, the platform is realigning itself to confidently reflect ambitious fashion standards and the desire to create something new. But consistent sustainability criteria still form the basis of the event.

@ www.neonyt.com neonyt@messefrankfurt.com www.facebook.com/Neonyt.berlin www.instagram.com/Neonyt.berlin http://m-es.se/z8WG

The change

• f fashion

is now.

Water is our topic.

T

• produce a pair of jeans, the textile industry

– according to a calculation by Greenpeace – needs an average of 7 ,000 litres of water. Starting with the water-intensive cotton growing, which

• ften takes place in regions with little rainfall,

to the wet processes of dyeing, washing and finishing of the fabrics down to the cut, make, trim (CMT) process – the extensive use of resources has become a problematic hallmark

• f globalised fashion supply chains. And this

analysis doesn’t even take the secondary effects

• n the water cycle into account: from pesticides

and herbicides in the groundwater to chemically polluted industrial wastewater in rivers and wastewater from washing machines conta- minated by microplastics, nanoparticles and laundry detergents. So it’s high time for the fashion industry to take a more holistic and consistent approach. In 2019, Neonyt has fully dedicated itself to the future-relevant theme of “water” and will once again become a central hub for solution-oriented dialogue and practical measures in terms of fashion, sustainability and innovation this July.

KRAFTWERK BERLIN. The location.

GROUNDFLOOR The Trade Show – where the business

• happens. To improve orientation and enable

easy access to relevant product groups, the Neonyt Trade Show is divided into segments: Greenshowroom Contemporary and high-fashion, high-quality design, avantgarde. Moderncasual Classic collections ranging from casual to business. Urbanvibe Progressive, authentic denims and streetwear. Craft Traditional handcraftsmanship with a modern slant. UPPER FLOOR Welcome to the change. Awaiting visitors

• n the upper floor is the Fashionsustain

conference area, the off-stage "Schaltraum" location, catering offers and the showcase presentation areas: a high-quality stage where trimmings brands, third-party suppliers, marketing partners and service providers showcase their products and services. MIDDLE FLOOR A focus on communities, stories, knowledge, learning, collaboration and sharing. The middle floor of the Kraftwerk venue is home to a highly frequented area for the intensive dialogue with various Neonyt communities. This includes the influencer and blogger event Prepeek, the Knowledge Lounge, industry-relevant cooperation partners like the United Nations, Global Fashion Exchange, country partners and the Silent Forum.

Progressive, pioneering and sustainable: around 150 national and international labels from 26 countries recently showcased their trends at Kraftwerk Berlin. The ranges cover ladieswear, menswear and kidswear, as well as outdoor, shoes, accessories, jewellery and beauty. The portfolio of exhibitors included Bleed, Dedicated, Ecoalf, Edelziege, Goodsociety, Jan’n June, Jungle Folk, Langer Chen, Lanius, Les Racines du Ciel, Nat-2, Rhumaa, SKFK, Studio Elsien Gringhuis and Ten Points. Use the Neonyt Trade Show to present your collection to retailers among other unique, authentic brands and communicate your brand, your story and your commitment. Join our community!

TRADE SHOW The brands.

Retailers, journalists, bloggers: Neonyt is the marketing and business platform for the trends and future topics of the fashion

• industry. Meet important buyers and

representatives from the retail sector – from Germany (70%) as well as from Europe and the rest of the world (30%), including conventional specialist retailers, eco fair fashion stores, concept stores, online stores, department stores and fashion chains. Intensify your contact to relevant communities. Explain your brand and design concepts to journalists, editors, bloggers and influencers. Profit from the synergies between the Neonyt Trade Show and the Fashionsustain conference, as well as the Fashionimpact Forum, showcases, Prepeek, various networking events and parties. Supported by professional invitation management, high-profile buyers visit

• ur trade fair each season: E. Breuninger,

Engelhorn, Galeries Lafayette, Globus, Glore, Hankyu Hanshin Department Stores, Homage Store, KaDeWe, Kaneman, Kauf Dich Glücklich, Leiser, Look, Manufactum, Möön, Park,Peek & Cloppenburg, Y

• ox,

Zalando and many more. From contemporary, casual and urbanwear to denim, street and sportswear down to business outfits – Neonyt is the world’s leading trade fair for fashion, sustainable lifestyle and innovation. With a good balance of leading brands and newcomers and divided into the segments Greenshow- room, Moderncasual, Urbanvibe and Craft, Neonyt appeals to an international audience.

RELEVANT PLA YERS NGOs, associations, institutions, initiatives and consultancy firms can present them- selves in a relevant setting. BRAND AWARENESS Organisations and companies can draw attention to themselves in a targeted way. Logos and/or stories are visually displayed and communicated on the back walls of the Knowledge Lounge, while brochures, flyers and press releases can be displayed on a news counter. Knowledge Lounge partners have the unique opportunity to be integrated into the Fashionsustain or Fashionimpact programme.

KNOWLEDGE LOUNGE The experts.

RELAXING ATMOSPHERE Conversations in a laid-back atmosphere – the lounge area is located right next to a coffee bar. BUSINESS HOURS There are fixed slots during which the Knowledge Lounge exhibitors will be present for appointments or spontaneous chats. Plans are also being made for a matchmaking service. MANY SYNERGIES With the Neonyt Trade Show, the Fashion- sustain conference, the Fashionimpact Forum and the other Neonyt formats, there are many opportunities to network and make new contacts. Dialogue, discussion, information. In the Knowledge Lounge we pool the expert knowledge of NGOs, asso- ciations, institutions, certifiers and consultancy firms. The Knowledge Lounge offers a space for Neonyt visitors to gain in-depth knowledge of specific topics and enter into a dialogue with industry experts. Sustainability know-how at the highest level.

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United Nations. And NEONYT .

As a partner of the Conscious Fashion Campaign, the United Nations are an exhibitor and cooperation partner

• f Neonyt and will be presenting their sustainability

agenda, which is known under the name Sustainable Development Goals (SDG). During Berlin Fashion Week, the aim of the Conscious Fashion Campaign and Neonyt is to enter into a direct dialogue with innovators from the fashion industry to advance the sector’s transformation by implementing the SDGs in global value chains. “ As global citizens, we have a collective responsibility to address the environ- mental and social challenges posed by

• ur consumption patterns,

” says Lucie Brigham, Chief of Office, United Nations Office for Partnerships. “Neonyt plays an important role in mobilising the fashion and textile industry to take action and contributes to the achievement of the Sustainable Development Goals. The United Nations Office for Partnerships is proud to collaborate with Kerry Bannigan and jointly present the Conscious Fashion Campaign at Neonyt to advocate for a new paradigm in fashion. The goal is to raise awareness of environ- mental and ethically-sound principles for a sustainable future. ”

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Cross-sector communities.

Specialist retailers and buyers, journalists and multipliers, stylists and trend scouts can therefore seek and find forward- looking collections at the Neonyt Trade

• Show. Within the context of the Fashion-

sustain and Fashionimpact conference formats and the Knowledge Lounge, industry experts, companies with a variety of value creation processes, developers, NGOs, associations and organisations will be getting together to openly discuss future-oriented topics in a solution-oriented way. Further- more Prepeek, along with various community events, gives influencers, bloggers, youtubers and brands the opportunity to communicate and network. Neonyt follows the community spirit. The hub brings together various communities that represent different life- styles and values. And despite them being so diverse, what they do have in common are their central points of reference: fashion, a forward-looking approach and an affinity to technology. They are united by their sustainable awareness, their interest in multidisciplinary cooperation and solution-

• riented thinking and their desire to drive change in the

fashion industry. And as they all come together at Kraft- werk, Neonyt is becoming a catalyst for fashion, sustain- ability and innovation.

GUESTS: Adidas (D), Bonprix (D), C&A (B), Drykorn (D), GLS Bank (D), H&M (D), Hessnatur (D), Hollister (D), Inditex (ES), Jack&Jones (D), Jack Wolfskin (D), LVMH (F), Maui and Sons (GB), Mud Jeans International (B), Olymp (D), O’Neill (NL), Otto Group (D), Puma (D), Reebok (D), s.Oliver (D), Seidensticker (D), Swarovski (AT), Tommy Hilfiger (NL), Tchibo (D), Toms (NL), Uniqlo (D) and many more. BRANDS A T THE NEONYT TRADESHOW: Benecos (D), Bleed (D), Dedicated (SE), Ecoalf (ES), Edelziege (D), Goodsociety (D), Jan‘n June (D), Jungle Folk (CH), Kuyichi (NL), Langer Chen (D), Lanius (D), Les Racines du Ciel (F), Mymarini (D), Nat-2 (D), People Tree (UK), Re.Sustain (UK), Rhumaa (NL), SKFK (ES), Studio Elsien Gringhuis (NL), Ten Points (SE), Trippen (D), Vaude (D) and many more. BRANDS A T FASHIONSUSTAIN & THE THINKA THON: Adidas (D), C&A Foundation (NL), Ekn Footwear (D), Fashion Council Germany (D), Freudenberg (D), Hugo Boss (D), KPMG (D), Lenzing (AT), Microsoft (US), Pyua (D), Sympatex (D), Veja (F), Vivobarefoot (UK), Wråd (D), Zalando (D) and many more. POLITICIANS: Katrin Goering-Eckhardt, Renate Künast, Dr Gerd Müller and many more. ACTORS & WELL

• KNOWN PERSONALITIES:

Kerry Bannigan (Conscious Fashion Campaign supported by the UN Office for Partnerships), Alexandra Cousteau, Inez Bjørg David, Patrick Duffy, Hannes Jaenicke, Marie Nasemann, Cosma Shiva Hagen, Barbara Meier, Sara Nuru, Eva Padberg, Clare Press, Andrea Sawatzki, Alda Balestra von Staufen- berg and many more. PARTNERS:

• Incl. Conscious Fashion Campaign supported

by the UN Office for Partnerships, Deutsche Bahn, Mercedes- Benz, MBFW, Premium Group. Find out who makes up our communities here...

Name- dropping.

BUYERS About Y

• u (D), Asos (UK), Coop (CH), E.

Breuninger (D), Engelhorn (D), Farfetch (UK), Galeries Lafayette (F), Gewandhaus Hugo Gruber (D), Glore (D), Homage Store (D), Intersport (AT), KaDeWe (D), Kaneman (J), Kastner & Öhler Mode (AT), Kauf Dich Glücklich (D), Leiser (D), Leng- ermann & Trieschmann (D), Look (J), Monoqi (D), Peek & Cloppenburg (D), Ramelow (D), Rrrevolve (CH), The Wear- ness (D), Thrive (SE), Trüffelschwein (D), Zalando (D) and many more. MEDIA: ARD, ARTE, BBC, Bild-Zeitung, Blogger Bazaar, Brigitte, Dariadaria, Der Spiegel, Die Dame, Deutschlandfunk, DPA, Elle, El País, F .A.Z., Frankfurter Rundschau, Flair, Fashionnetwork.com, Glamour, Handelsblatt, H.O.M.E., Huffington Post, Icon/ Welt, InStyle, J’N’C, Journal du Textile, La Spola, MDR, New Y

• rk

Times, Reuters, RTL, Schuhkurier, Sportswear International, Step, Süddeutsche Zeitung, SWR, Tagesspiegel, TextilWirtschaft, TextilMitteilungen, Vogue, Vogue India, Vogue Italia, Vogue Online, VOX, WDR, Washington Post, WeAr Global Magazine, Welt, WWD, ZDF , Zeit, Zeit Online and many more. In addition to representatives from industry and retail, Neonyt attracts the big German-speaking and inter- national media. And there’s a good reason for that: Berlin has been the international capital of sustainable fashion for ten years. For this topic, Neonyt – with its USP ‘contemporary fashion with the mega trend of sustain- ability’ – offers a world-wide unique stage. The high level of media attention is supported by advertise- ments in the most important media and own publications and professional social media campaigns.

PREPEEK The stories.

THE PROCEDURE. Bloggers, instagrammers and youtubers receive direct and exclusive access to selected products by sustainable fashion labels and partners from the sectors of beauty, food and lifestyle. The result is

• ne big, curated wardrobe from which

the influencers and bloggers can put together

• utfits. Stylists are on hand to help them

find the ideal outfit for them and show them in their best light for the camera. The result: professionally photographed looks that are directly published on social media. With an experienced team we maintain the network and organise the accompanying talks. And we work with successful influencer person- alities like Lisa Banholzer from Blogger Bazaar. THE RA TES Package 1| Package 2 | Package 3 Price € 699.00 | € 1,099.00 | € 1,999.00 Exhibitors € 199.00 | € 599.00 | € 1,499.00 Over 400 influencers with a reach of around four million followers, 90 shoots, 20 exhibitors, five professionally pro- duced videos of the talks, over 200 posts on Instagram and Facebook, more than 33,000 Instagram likes, plus several hundred Insta story posts and a whole lot of fun – these are the results of Prepeek in January 2019. The Prepeek community lounge is an influencer event that takes place during the Neonyt.

EASY TO REACH Central location, just five minutes from Berlin’s Alexanderplatz, right next to S-Bahn train and underground stations and the Berlin Fashion Week Mercedes-Benz shuttle service that ferries visitors between Neonyt and Premium, Seek and Show&Order. EASY ADMISSION Joint ticketing with the Premium Group enables access to the following events: Neonyt, Premium, Seek and Show&Order.

Get connected. The services.

DELICIOUS FOOD Organic catering with food, snacks and drinks. NETWORKING AND GET TOGETHER Neonyt party and numerous events organised by exhibitors, sponsors and partners. EXPERTS, EXPERTS, EXPERTS The Knowledge Lounge, the accompanying side events with presentations, panel dis- cussions and press conferences as well as the Fashionsustain conference – our forums

• ffer collective expertise and direct contact

to the industry’s experts. Neonyt offers various services that you, as an exhibitor, sponsor or partner, will profit from: Complete stand (from 6 sqm) Prices incl. environmental contribution of € 2.90 per sqm AUMA contribution of € 0.60 per sqm and Media contribution of € 450 Raw space (from 12 sqm) Special offer for cosmetic brands (new exhibitors): Complete stand (from 6 sqm) Knowledge-Lounge: Complete stand (from 6 sqm) Equipment complete stand: Media entry contains:

* The loyality price applies to exhibitors who took part in the previous event. All prices exclude the legally applicable rate of VAT .

T rade Show. The rates.

€ 235 / sqm Regular, € 212 / sqm Loyalty* 6 sqm Regular € 1,881 .00, Loyalty* € 1,7 43.00 9 sqm Regular € 2,596.50, Loyalty* € 2,389.50 12 sqm Regular € 3,312.00, Loyalty* € 3,036.00 18 sqm Regular € 4,7 43.00, Loyalty* € 4,329.00 24 sqm Regular € 6,17 4.00, Loyalty* € 5,622.00 Regular € 210 / sqm Loyalty* € 190 / sqm € 160 / sqm € 960 (only for NGOs, non-profit companies and associations) Stand construction, lighting, table, chairs, clothing rails and / or pedestal, shelf, wastepaper basket, sign with label name, power supply and stand cleaning

• Entry on the website with a link to the

company website

• Entry in the Brand Book and hall plan
• Stand sign with label name
• Digital press kit

Contact us.

Sarah Hüsmert Sales & Customer Care Phone: + 49 (0)69 75 75 64 02 sarah.huesmert@messefrankfurt.com Carina Bischof Customer Care & Fringe Programme

• n behalf of Messe Frankfurt

Mobile: + 49 (0)162 865 63 81 carina@neonyt.berlin Jennifer Burger Organisation Prepeek Phone: + 49 (0)69 75 75 56 31 Mobile: + 49 (0)151 4024 7958 jennifer.burger@messefrankfurt.com ORGANISER Messe Frankfurt Exhibition GmbH Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main www.messefrankfurt.com CONTACTS Thimo Schwenzfeier Show Director Neonyt Phone: +49 (0)69 75 75 62 91 Mobile: +49 (0)160 582 60 46 thimo.schwenzfeier@messefrankfurt.com Magdalena Schaffrin Creative Director Neonyt

• n behalf of Messe Frankfurt

Phone: +49 (0)30 959 99 85 04 Mobile: +49 (0)179 754 46 35 magdalena@neonyt.berlin Max Gilgenmann Content Director Neonyt

• n behalf of Messe Frankfurt

Phone: +49 (0)30 959 99 85 04 Mobile: +49 (0)151 116 93 33 max@neonyt.berlin @ www.neonyt.com neonyt@messefrankfurt.com www.facebook.com/Neonyt.berlin www.instagram.com/Neonyt.berlin http://m-es.se/z8WG

Neonyt Kraftwerk Berlin Köpenicker Straße 70 10179 Berlin www.neonyt.com Opening hours T uesday 10 am – 7 pm Wednesday 10 am – 7 pm Thursday 10 am – 5 pm

02-04/07/2019 Kraftwerk Berlin