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<0,.8+;$@,-;0/+;$ Customer Need Product Attribute Engineering Specification Effectiveness – Long term Long term gum health Improves gum health in 14 days Effectiveness in Plaque Bristle speed 31,000 brush strokes per Removal minute Ergonomics handheld brush Weight Total weight under 16 ounces Needs to be Rechargeable Power 7 days per charge cycle Water Efficiency Capacity 800 ml of water per session Time Efficiency Time 2-minute timer Extensive product life Time durability 2 years or more product life yellow a

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Next Steps • ! Full Integration • ! Larger reservoir (2 min of water) • ! More dental expert & user input • ! Fluoride-based solution • ! Possible water suction for excess water yellow a