ZEVIWG Public Meeting Pacific Power December 6, 2019 Pacific Power - - PowerPoint PPT Presentation

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ZEVIWG Public Meeting Pacific Power December 6, 2019 Pacific Power - - PowerPoint PPT Presentation

ZEVIWG Public Meeting Pacific Power December 6, 2019 Pacific Power Overview ~580,000 customers in Oregon Patchwork service area that includes main highway corridors and more remote areas of the three states Want to ensure


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ZEVIWG Public Meeting Pacific Power

December 6, 2019

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  • ~580,000 customers in

Oregon

  • “Patchwork” service area that

includes main highway corridors and more remote areas of the three states

  • Want to ensure all

communities have access to the benefits of electric transportation

= Location of PacifiCorp DC Fast Charger

Pacific Power Overview

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Overview of Pacific Power residential customers’ awareness and understanding of electric vehicles

Who are we trying to reach?

Answer Percentage Count Response Rate Completed Survey 97% 1,482 14.8% Screened Out 3% 47

  • T
  • tal

100% 1,529 15.3% Pacific Power Residential Customer Baseline Survey administered by Navigant in June 2019

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  • Residential Customers are unaware of electric

vehicles

  • Customers underestimate the distance electric

vehicles can travel and overestimate the time it takes to charge them

  • Almost two thirds of customers were not aware
  • f any electric vehicle incentives
  • Customers who have both ridden and driven

electric vehicles are more likely to consider purchasing an electric vehicle

Summary of Survey

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Unaware of Electric Vehicle Incentives

64 30 23 10 20 30 40 50 60 70

Awareness of EV Initiatives

Federal tax credit Not aware of any incentives Oregon State Rebate

  • Well over half of respondents (64%) are

not aware of any EV initiatives

  • Only 6% of respondents are aware of

Pacific Power programs an initiatives

  • Only 5% of respondents are aware of

EV information and tools on the Pacific Power website

Percentage of Respondents

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  • 75% of respondents have never driven or

aren’t sure if they have ridden in or driven an electric vehicle.

Unaware of Electric Vehicles

10 20 30 40 50 60 Ridden In Driven Percentage of respondents Both a PHEV and a BEV PHEV BEV Neither a PHEV nor a BEV Don't know

Definitions Plug-in Hybrid Electric Vehicle [PHEV]: vehicle powered by gasoline and electricity. They can be plugged in to charge the battery, but also can run

  • n gasoline only.

Battery Electric Vehicle [BEV]: All-electric vehicle (does not use gasoline). They must be plugged in to charge the battery.

Have you Ridden or Driven an EV?

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Trusted Information Sources

12 18 19 22 23 36 41 47 82 10 20 30 40 50 60 70 80 90

Who Customers Trust for Information About Electric Vehicles

Current PEV owners PEV Dealerships Nonprofit Organizations Pacific Power Trade Industry Groups Universities Federal Government State Government Other Percentage of Respondents

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  • Respondents who plan to purchase a vehicle in 1-2 years are less likely to plan on

purchasing a BEV than those who plan to purchase a vehicle in 3-5 years.

BEV purchases more likely in 3-5 years

16.6% 22.7% 14.9% 14.0% 14.0% 11.3% 0% 5% 10% 15% 20% 25% 30% 35% 40% 1-2 years 3-5 years No plans Somewhat likely Likely Percentage of Respondents

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Respondents who have both ridden in and driven a electric vehicle are more likely to purchase a BEV than those who have only ridden or driven. Respondents who have both ridden in and driven a electric vehicle are more likely to purchase a PHEV than those who have only ridden or driven.

Electric Vehicle Exposure Increases Ownership Likelihood

17% 19.9% 12.7% 30.6% 14% 9.9% 8.1% 14.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Driven PEV Ridden PEV Neither ridden nor driven Both ridden & driven Somewhat likely Likely 23.8% 19.9% 19.1% 35.1% 14.3% 9.9% 7.6% 13.4% 0% 10% 20% 30% 40% 50% 60% Driven PEV Ridden PEV Neither ridden nor driven Both ridden & driven Somewhat likely Likely

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Pacific Power Programs

Pilot Programs Clean Fuels Credit Administration Other Key Initiatives

Ongoing Pending Ongoing Implemented

Outreach and Education Infrastructure Grant Public Charging Stations Electric Mobility Grant Outreach and Activation Transitional Fast Charger Rate Planning Studies Transit Agency Support Regional Coordination

  • Funding awarded

to date: $1,024,703

  • Estimated

number of ports to date: 115

  • Online T
  • ol
  • Ride and Drives to

date: Independence, Corvallis, Lincoln City, Coos Bay

  • Chargeway Beacon

Deployment

  • T

echnical Assistance Assessments: 46

  • Over $1M will support

projects that advance electric transportation in underserved communities

  • Up to $500,000

available in matching funds to public agencies applying to external grants

  • Broad marketing and

communications to engage and educate residential customers

  • f the benefits of

electric vehicles