Your Data in the Cloud Week 7 Frank Chen | Spring 2017 Frank Chen - - PowerPoint PPT Presentation

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Your Data in the Cloud Week 7 Frank Chen | Spring 2017 Frank Chen - - PowerPoint PPT Presentation

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query CS 88S Your Data in the Cloud Week 7 Frank Chen | Spring 2017


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Frank Chen | Spring 2017 Frank Chen | Spring 2017

CS 88S

Your Data in the Cloud

Week 7

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query

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Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
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Frank Chen | Spring 2017

In the News

Source: http://bit.ly/2r6NYe0 Source: http://lat.ms/2raIkYc

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Frank Chen | Spring 2017

Next Week...

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Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
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Frank Chen | Spring 2017

SSL Transaction

***Note: To further understand the relationship between SSL and HTTP, you'll first need to understand the OSI model of Computer Networks, which is out of the scope of this class.

Browser

Generate Public Key using RSA Algorithm

Server

Encrypt data using Browser's public key Give Server Public Key Send back to Browser

Browser

Decrypt data using its

  • wn private key

Source: http://bit.ly/2pTzoTY

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Frank Chen | Spring 2017

Authentication

What you know What you own Who you are

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Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
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Frank Chen | Spring 2017

Simple Targeting

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Frank Chen | Spring 2017

Triggered Targeting

Image Source: http://bit.ly/2qgwZ8e

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Frank Chen | Spring 2017

Re-Targeting

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Frank Chen | Spring 2017

Behavioral Targeting

Messenger Amazon.com Facebook

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Frank Chen | Spring 2017

A Case Study: Facebook

Source: http://bit.ly/2rfYKLR

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Frank Chen | Spring 2017

A Case Study: Facebook

Source: http://bit.ly/2rg6WM6

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Frank Chen | Spring 2017

A Case Study: Facebook

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Frank Chen | Spring 2017

Tech Companies or Ad Companies?

"Mobile now makes up 84 % of ad revenue"

Source: http://tcrn.ch/2ktzjFU

"Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year

  • increase. Of that revenue, $19.1 billion came from Google's

advertising business"

Source: http://bit.ly/2rf5Boe

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Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
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Frank Chen | Spring 2017

Some Scenarios

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Frank Chen | Spring 2017

Bad News

You find some links on search engines to news articles about pranks you've done in the past. What can you do about it?

Content Source: http://nyti.ms/2raRNPd

United States Europe

First Amendment of the Constitution protects freedom of expression You can ask search engines to remove links to the news article

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Frank Chen | Spring 2017

Hacked!

You find that your credit card has purchases that you don't

  • recognize. Your bank had a data
  • breach. Should they notify you

immediately?

Content Source: http://nyti.ms/2raRNPd

United States Europe

Must notify national regulators within 3 days Notification requirements vary by industry.

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Frank Chen | Spring 2017

Data in the Cloud

You've used Google to search, Amazon to shop, and Twitter to get followers. What can these companies do with your data?

Content Source: http://nyti.ms/2raRNPd

United States Europe

You can ask any company to send you details about the data it holds on you, and what they are doing with that data There is no federal law that says people can ask for records of their data

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Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
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Frank Chen | Spring 2017

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Frank Chen | Spring 2017

How do you change an entire industry?

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Frank Chen | Spring 2017

Make a video Get the Patents Prove then Wait

3 Steps

Source: http://bit.ly/2iBsBxh

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Frank Chen | Spring 2017

Make a video Get the Patents Prove then Wait

3 Steps

Source: http://bit.ly/2iBsBxh

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Frank Chen | Spring 2017

Amazon Go Promo Video

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Frank Chen | Spring 2017

Make a video Get the Patents Prove then Wait

3 Steps

Source: http://bit.ly/2iBsBxh

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Frank Chen | Spring 2017

Amazon Go Patents

Source: http://bit.ly/2hEvBrl

"This disclosure describes a system for automatically transitioning items from a materials handling facility without delaying a user as they exit the materials handling facility."

Transitioning items from a materials handling facility

US 20150012396 A1

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Frank Chen | Spring 2017

Make a video Get the Patents Prove then Wait

3 Steps

Source: http://bit.ly/2iBsBxh

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Frank Chen | Spring 2017

Amazon AWS

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Frank Chen | Spring 2017

Amazon AWS

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Frank Chen | Spring 2017

What websites are hosted on AWS?

And many, many more...

Source: http://amzn.to/1oIDxZ7

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Frank Chen | Spring 2017

PROVE

the Prototype

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Frank Chen | Spring 2017

WAIT

for the Data Collection

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Frank Chen | Spring 2017

Another Example: Google Traffic

...

Source: http://bit.ly/2hJbeG4

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Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
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Frank Chen | Spring 2017

The Privacy Hallows

Image Source: http://bit.ly/2qZpIKA

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Frank Chen | Spring 2017

"Become the Master of Privacy"

Image Source: http://bit.ly/2qZpIKA

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Frank Chen | Spring 2017

The Privacy Hallows

  • The Elder Wand
  • The Resurrection Stone
  • The Invisibility Cloak

Image Source: http://bit.ly/2qZpIKA

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Frank Chen | Spring 2017

The Elder Wand

Image Source: http://bit.ly/2qZpIKA

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Frank Chen | Spring 2017

The Resurrection Stone

Image Source: http://bit.ly/2qZpIKA

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Frank Chen | Spring 2017

The Invisibility Cloak

Image Source: http://bit.ly/2qZpIKA

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Frank Chen | Spring 2017

DuckDuckGo

Source: http://zd.net/2iY8RAg

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Frank Chen | Spring 2017

Sf C T

Never volunteer information

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Frank Chen | Spring 2017

In Two Weeks...

Comic depicting the consequences of creating an iPhone backdoor