Your Data in the Cloud Week 7 Frank Chen | Spring 2017 Frank Chen - - PowerPoint PPT Presentation

▶
your data in the cloud
SMART_READER_LITE
LIVE PREVIEW

Your Data in the Cloud Week 7 Frank Chen | Spring 2017 Frank Chen - - PowerPoint PPT Presentation

Apr 05, 2023 259 likes •740 views

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query CS 88S Your Data in the Cloud Week 7 Frank Chen | Spring 2017

slide-1
SLIDE 1

Frank Chen | Spring 2017 Frank Chen | Spring 2017

CS 88S

Your Data in the Cloud

Week 7

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query

slide-2
SLIDE 2

Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
slide-3
SLIDE 3

Frank Chen | Spring 2017

In the News

Source: http://bit.ly/2r6NYe0 Source: http://lat.ms/2raIkYc

slide-4
SLIDE 4

Frank Chen | Spring 2017

Next Week...

slide-5
SLIDE 5

Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
slide-6
SLIDE 6

Frank Chen | Spring 2017

SSL Transaction

***Note: To further understand the relationship between SSL and HTTP, you'll first need to understand the OSI model of Computer Networks, which is out of the scope of this class.

Browser

Generate Public Key using RSA Algorithm

Server

Encrypt data using Browser's public key Give Server Public Key Send back to Browser

Browser

Decrypt data using its

  • wn private key

Source: http://bit.ly/2pTzoTY

slide-7
SLIDE 7

Frank Chen | Spring 2017

Authentication

What you know What you own Who you are

slide-8
SLIDE 8

Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
slide-9
SLIDE 9

Frank Chen | Spring 2017

Simple Targeting

slide-10
SLIDE 10

Frank Chen | Spring 2017

Triggered Targeting

Image Source: http://bit.ly/2qgwZ8e

slide-11
SLIDE 11

Frank Chen | Spring 2017

Re-Targeting

slide-12
SLIDE 12

Frank Chen | Spring 2017

Behavioral Targeting

Messenger Amazon.com Facebook

slide-13
SLIDE 13

Frank Chen | Spring 2017

A Case Study: Facebook

Source: http://bit.ly/2rfYKLR

slide-14
SLIDE 14

Frank Chen | Spring 2017

A Case Study: Facebook

Source: http://bit.ly/2rg6WM6

slide-15
SLIDE 15

Frank Chen | Spring 2017

A Case Study: Facebook

slide-16
SLIDE 16

Frank Chen | Spring 2017

Tech Companies or Ad Companies?

"Mobile now makes up 84 % of ad revenue"

Source: http://tcrn.ch/2ktzjFU

"Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year

  • increase. Of that revenue, $19.1 billion came from Google's

advertising business"

Source: http://bit.ly/2rf5Boe

slide-17
SLIDE 17

Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
slide-18
SLIDE 18

Frank Chen | Spring 2017

Some Scenarios

slide-19
SLIDE 19

Frank Chen | Spring 2017

Bad News

You find some links on search engines to news articles about pranks you've done in the past. What can you do about it?

Content Source: http://nyti.ms/2raRNPd

United States Europe

First Amendment of the Constitution protects freedom of expression You can ask search engines to remove links to the news article

slide-20
SLIDE 20

Frank Chen | Spring 2017

Hacked!

You find that your credit card has purchases that you don't

  • recognize. Your bank had a data
  • breach. Should they notify you

immediately?

Content Source: http://nyti.ms/2raRNPd

United States Europe

Must notify national regulators within 3 days Notification requirements vary by industry.

slide-21
SLIDE 21

Frank Chen | Spring 2017

Data in the Cloud

You've used Google to search, Amazon to shop, and Twitter to get followers. What can these companies do with your data?

Content Source: http://nyti.ms/2raRNPd

United States Europe

You can ask any company to send you details about the data it holds on you, and what they are doing with that data There is no federal law that says people can ask for records of their data

slide-22
SLIDE 22

Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
slide-23
SLIDE 23

Frank Chen | Spring 2017

slide-24
SLIDE 24

Frank Chen | Spring 2017

How do you change an entire industry?

slide-25
SLIDE 25

Frank Chen | Spring 2017

Make a video Get the Patents Prove then Wait

3 Steps

Source: http://bit.ly/2iBsBxh

slide-26
SLIDE 26

Frank Chen | Spring 2017

Make a video Get the Patents Prove then Wait

3 Steps

Source: http://bit.ly/2iBsBxh

slide-27
SLIDE 27

Frank Chen | Spring 2017

Amazon Go Promo Video

slide-28
SLIDE 28

Frank Chen | Spring 2017

Make a video Get the Patents Prove then Wait

3 Steps

Source: http://bit.ly/2iBsBxh

slide-29
SLIDE 29

Frank Chen | Spring 2017

Amazon Go Patents

Source: http://bit.ly/2hEvBrl

"This disclosure describes a system for automatically transitioning items from a materials handling facility without delaying a user as they exit the materials handling facility."

Transitioning items from a materials handling facility

US 20150012396 A1

slide-30
SLIDE 30

Frank Chen | Spring 2017

Make a video Get the Patents Prove then Wait

3 Steps

Source: http://bit.ly/2iBsBxh

slide-31
SLIDE 31

Frank Chen | Spring 2017

Amazon AWS

slide-32
SLIDE 32

Frank Chen | Spring 2017

Amazon AWS

slide-33
SLIDE 33

Frank Chen | Spring 2017

What websites are hosted on AWS?

And many, many more...

Source: http://amzn.to/1oIDxZ7

slide-34
SLIDE 34

Frank Chen | Spring 2017

PROVE

the Prototype

slide-35
SLIDE 35

Frank Chen | Spring 2017

WAIT

for the Data Collection

slide-36
SLIDE 36

Frank Chen | Spring 2017

Another Example: Google Traffic

...

Source: http://bit.ly/2hJbeG4

slide-37
SLIDE 37

Frank Chen | Spring 2017

Agenda

  • Review last week's material
  • Targeted Advertising
  • Privacy Laws in the United States vs. Europe
  • A Hypothesis on Amazon Go
  • Frank Chen & the Privacy Hallows
slide-38
SLIDE 38

Frank Chen | Spring 2017

The Privacy Hallows

Image Source: http://bit.ly/2qZpIKA

slide-39
SLIDE 39

Frank Chen | Spring 2017

"Become the Master of Privacy"

Image Source: http://bit.ly/2qZpIKA

slide-40
SLIDE 40

Frank Chen | Spring 2017

The Privacy Hallows

  • The Elder Wand
  • The Resurrection Stone
  • The Invisibility Cloak

Image Source: http://bit.ly/2qZpIKA

slide-41
SLIDE 41

Frank Chen | Spring 2017

The Elder Wand

Image Source: http://bit.ly/2qZpIKA

slide-42
SLIDE 42

Frank Chen | Spring 2017

The Resurrection Stone

Image Source: http://bit.ly/2qZpIKA

slide-43
SLIDE 43

Frank Chen | Spring 2017

The Invisibility Cloak

Image Source: http://bit.ly/2qZpIKA

slide-44
SLIDE 44

Frank Chen | Spring 2017

DuckDuckGo

Source: http://zd.net/2iY8RAg

slide-45
SLIDE 45

Frank Chen | Spring 2017

Sf C T

Never volunteer information

slide-46
SLIDE 46

Frank Chen | Spring 2017

In Two Weeks...

Comic depicting the consequences of creating an iPhone backdoor