Workshop Session 3 How best could farmers be supported to introduce - - PowerPoint PPT Presentation

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Workshop Session 3 How best could farmers be supported to introduce - - PowerPoint PPT Presentation

Workshop Session 3 How best could farmers be supported to introduce new measures? Who is best placed to make different approaches happen? Research engaging stakeholders 1 2 3 Farm advisor interviews - One to one advice What


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How best could farmers be supported to introduce new measures? Who is best placed to make different approaches happen?

Workshop Session 3

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1 2 3

Research engaging stakeholders

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Farm advisor interviews

  • One to one advice

What mitigation measures are recommended to farmers? Do recommendations differ between sources of advice? Do they conflict? Which mechanisms are used to encourage uptake of advice?

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Farm Advisors

Catchment Sensitive Farming Natural England Environment Agency Forestry Commission Environmental charities Seed and fertiliser salesmen Independent agronomists Feed nutritionist consultant Agri consultant companies Land agents Vets

Government Environment Business

Farm advisor interviews

One-to-one advice

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“What diffuse water pollution mitigation measures do you recommend to farmers?”

Frequently recommended measures

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All advisors plotted by their recommendations

Dimension 2 Dimension 1 CSFO NE EA

Provide advice on CSFO - Mitigation measures NE - Agri-environment schemes EA - Regulations

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Regional comparisons

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Issues of consistency in advice

Lack of communication and knowledge exchange between advisors.

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Mechanisms to encourage uptake of advice

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Farm advisor – Key findings

  • Advice delivered by different organisations is not homogeneous
  • Niches exist within the farm advice sector
  • Policy makers need to consider which organisations are best placed to deliver
  • n the ground advice to the farmers through the various mechanisms available.
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In-depth farmer motivations survey

1) What will it take to encourage adoption of specific mitigation measures?

  • What are farmer motivations? And what are their barriers?

2) Which advisors are best placed to deliver advice / influence uptake?

  • Why farmers listen to certain organisations

for advice on specific measures?

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In-depth farmer motivations survey

Mitigation measures investigated

Infrastructure

  • Track re-surfacing
  • Roofing over yards
  • Re-site gateways
  • Biobeds

Land use change

  • Take land out of production
  • Tree planting
  • Sediment traps

Management

  • Sub soiling/ grass aeration
  • Reduced cultivation systems
  • Tramline management
  • Cover crops
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Results – Farmers who have adopted a measure Measure uptake

Farm charcteristics Endogenous factors Market factors Regulations Financial incentives Advice and education

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Decision processes

Predominant pathway

  • Secondary pathway

Short cut in the decision process

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Farmers who haven’t adopted a measure

Barriers to mitigation measure uptake

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Results – Land use changes

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Results – Management and infrastructure

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Farmer attitudes towards advisors

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Farmer attitudes towards advisors

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Possible Questions for Discussion

Do our results reflect experiences in other regions? Do conflicts in advice provision occur elsewhere? How can we avoid such problems? Is there a need for different approaches to advice provision? Are there other factors which influence adoption of mitigation measures? Is there a need for more regulation (or better enforcement)? How do we celebrate success and promote a culture of good practice?