Workshop Session 3 How best could farmers be supported to introduce - - PowerPoint PPT Presentation
Workshop Session 3 How best could farmers be supported to introduce - - PowerPoint PPT Presentation
Workshop Session 3 How best could farmers be supported to introduce new measures? Who is best placed to make different approaches happen? Research engaging stakeholders 1 2 3 Farm advisor interviews - One to one advice What
1 2 3
Research engaging stakeholders
Farm advisor interviews
- One to one advice
What mitigation measures are recommended to farmers? Do recommendations differ between sources of advice? Do they conflict? Which mechanisms are used to encourage uptake of advice?
Farm Advisors
Catchment Sensitive Farming Natural England Environment Agency Forestry Commission Environmental charities Seed and fertiliser salesmen Independent agronomists Feed nutritionist consultant Agri consultant companies Land agents Vets
Government Environment Business
Farm advisor interviews
One-to-one advice
“What diffuse water pollution mitigation measures do you recommend to farmers?”
Frequently recommended measures
All advisors plotted by their recommendations
Dimension 2 Dimension 1 CSFO NE EA
Provide advice on CSFO - Mitigation measures NE - Agri-environment schemes EA - Regulations
Regional comparisons
Issues of consistency in advice
Lack of communication and knowledge exchange between advisors.
Mechanisms to encourage uptake of advice
Farm advisor – Key findings
- Advice delivered by different organisations is not homogeneous
- Niches exist within the farm advice sector
- Policy makers need to consider which organisations are best placed to deliver
- n the ground advice to the farmers through the various mechanisms available.
In-depth farmer motivations survey
1) What will it take to encourage adoption of specific mitigation measures?
- What are farmer motivations? And what are their barriers?
2) Which advisors are best placed to deliver advice / influence uptake?
- Why farmers listen to certain organisations
for advice on specific measures?
In-depth farmer motivations survey
Mitigation measures investigated
Infrastructure
- Track re-surfacing
- Roofing over yards
- Re-site gateways
- Biobeds
Land use change
- Take land out of production
- Tree planting
- Sediment traps
Management
- Sub soiling/ grass aeration
- Reduced cultivation systems
- Tramline management
- Cover crops
Results – Farmers who have adopted a measure Measure uptake
Farm charcteristics Endogenous factors Market factors Regulations Financial incentives Advice and education
Decision processes
Predominant pathway
- Secondary pathway
Short cut in the decision process
Farmers who haven’t adopted a measure
Barriers to mitigation measure uptake