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Winning the culture war
Brett Bell
“To win any war, you first need to know that you are at war.”
Professor Peter Kreeft, Boston College
Winning the culture war Brett Bell To win any war, you first need - - PowerPoint PPT Presentation
Winning the culture war Brett Bell To win any war, you first need - - PowerPoint PPT Presentation
Winning the culture war Brett Bell To win any war, you first need to know that you are at war. Professor Peter Kreeft, Boston College June 2014 ABC News Poll believe that the federal government should require labels on food saying
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SLIDE 3 believe that the federal government should require labels on food saying whether it has been genetically modified. June 2014 ABC News Poll
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“All politics is local.”
Former US Speaker Tip O’Neill
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All politics is personal.
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“We can’t change the structure of the political brain, which reflects millions of years of evolution. But we can change the way we appeal to it.”
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Emotion Reason
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Competence
Similar Values
Influence
2009 Journal of Rural Psychology Research SLIDE 11
Freedom to Operate
Social License Trust
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Shared Values
Competence
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26%
Politicians are viewed as trustworthy by- f survey respondents
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Friends USDA
Farmers
Food Companies Politicians Source: Sullivan Higdon & Sink SLIDE 15
shortcuts
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#4: Likeability
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Recommendations From People I Know Trust completely Do not trust
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Friends USDA
Farmers
Food Companies Politicians Source: Sullivan Higdon & Sink SLIDE 21
SLIDE 22 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Phone calls Individualized emails Individualized letters Constituent rep In-person visits High Influence Some Influence
Congressional Survey: Types Of Contact
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"Reason is and
- nly ought to be,
the slave of the passions"
David Hume
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“The road to victory is paved with emotional intentions.”
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How does this personally impact me?
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“Most people aren’t ideologically pure, and most don’t derive their opinions from abstract ideologies and principles. People are more strongly influenced by the effects of policies
- n themselves, their families and their
wider social networks. Their views, in short, are often based on self-interest.”
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Emotion Self Interest
SLIDE 33 Economic Problems Government Immigration Healthcare
What is the biggest problem facing the country today?
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2013 survey: Why don’t you participate?
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#1: I Was Never Asked.
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87%
- f all US residents use the Internet
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74%
- f Internet users have a social
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All politics is personal.
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