Winning the culture war Brett Bell
“To win any war, you first need to know that you are at war.” Professor Peter Kreeft, Boston College
June 2014 ABC News Poll believe that the federal government should require labels on food saying whether it has been genetically modified.
“All politics is local.” Former US Speaker Tip O’Neill
All politics is personal.
“We can’t change the structure of the political brain, which reflects millions of years of evolution. But we can change the way we appeal to it.”
Reason Emotion
2009 Journal of Rural Psychology Research Influence Competence Similar Values
Social Freedom to Trust License Operate
Shared Competence Values
Politicians are viewed as trustworthy by 26% of survey respondents
Friends USDA Farmers Food Companies Politicians Source: Sullivan Higdon & Sink 0% 10% 20% 30% 40% 50% 60% 70%
shortcuts
#4: Likeability
Recommendations From People I Know Trust completely Do not trust
Friends USDA Farmers Food Companies Politicians Source: Sullivan Higdon & Sink 0% 10% 20% 30% 40% 50% 60% 70%
Congressional Survey: Types Of Contact In-person visits Constituent rep Individualized letters Individualized emails Phone calls 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% High Influence Some Influence
"Reason is and only ought to be, the slave of the passions" David Hume
“The road to victory is paved with emotional intentions .”
How does this personally impact me?
“Most people aren’t ideologically pure, and most don’t derive their opinions from abstract ideologies and principles. People are more strongly influenced by the effects of policies on themselves, their families and their wider social networks . Their views, in short, are often based on self-interest .”
Emotion Self Interest
What is the biggest problem facing the country today? Economic Problems Government Immigration Healthcare
2013 survey: Why d on’t you participate?
#1: I Was Never Asked.
87% of all US residents use the Internet
74% of Internet users have a social networking profile
All politics is personal.
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