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Why UX is not only the responsibility of the UXer By Janne Jul Jensen twitter @JanneJulJensen mail janne.jul.jensen@lego.com ME ME Software engineer ME Software engineer Researcher ME Software engineer Researcher Ph.D. ME

  1. Why UX is not only the responsibility of the UX’er By Janne Jul Jensen twitter @JanneJulJensen 
 mail janne.jul.jensen@lego.com

  3. ME

  4. ME Software engineer

  5. ME Software engineer Researcher

  6. ME Software engineer Researcher Ph.D.

  7. ME Software engineer Researcher Ph.D. Trifork A/S

  8. ME Software engineer Researcher Ph.D. Trifork A/S LEGO Group

  9. YOU What do you do? ?

  14. User Interface Designer User Experience Architect Information Architect User Experience Specialist Usability Engineer Interaction Designer User Interface Architect Usability Specialist User Experience Designer

  15. User Experience Designer User Interface Junior Specialist Interaction Professional Senior Usability Architect Content Expert Chief Visual Engineer Information

  16. WHAT IS UX? Architecture Marketing Mechanical Engineering Content Electrical Spatial Requirements Engineering Experience Industrial Information Design Architecture Informatics Interactive Environments Signage Functional Ergonomics Ubiquitous Specifications Computing Media Controls Human Installations Computer Application Interaction Design Interface Design Usability Engineering Psychology Generative Navigation Design Design Interaction Human Factors Cognitive Design InfoVis Science Visual Invention Design Design Sociology Content DataVis Sound Creation Design Scenario Design Information Design Design Audio Simulation Engineering Motion Design

  17. WHAT IS UX? Architecture Marketing Mechanical Engineering Content Electrical Spatial Requirements Engineering Experience Industrial Information Design Architecture Informatics Interactive Environments Signage Functional Ergonomics Ubiquitous Specifications Computing Media Controls Human Installations Computer Application Interaction Design Interface Design Usability Engineering Psychology Generative Navigation Design Design Interaction Human Factors Cognitive Design InfoVis Science Visual Invention Design Design Sociology Content DataVis Sound Creation Design Scenario Design Information Design Design Audio Simulation Engineering User Motion Experience Design Design

  20. PITFALLS

  21. PITFALLS Too little….

  22. PITFALLS Too little…. Too late…

  23. PITFALLS Too little…. Too late… Too detached…

  24. PITFALLS Too little…. Too late… Too detached… Too defocused…

  25. PITFALLS Too little…. Too late… Too detached… Too defocused… Too rookie…

  26. HOW UX WANTS TO BE SEEN Field Research Face to face interviewing Creation of user tests Gathering and organising statistics Creating personas Product design Feature writing Requirement writing Graphic art Animations Interaction design Navigational design information architecture Usability Prototyping Interface Layout Interface design Visual design Iconography Taxonomy creation Terminology creation Copywriting Presenting and speaking Working tightly with programmers Brainstorm coordination Design culture evangelism

  27. HOW UX IS TYPICALLY SEEN Field Research Face to face interviewing Creation of user tests Gathering and organising statistics Creating personas Product design Feature writing Requirement writing Graphic art Animations Interaction design Navigational design information architecture Usability Prototyping Interface layout Interface design Visual design Iconography Taxonomy creation Terminology creation Copywriting Presenting and speaking Working tightly with programmers Brainstorm coordination Design culture evangelism

  28. UX IS NOT A BUBBLE

  29. MASLOWS HIERARCHY OF NEEDS

  30. MASLOWS HIERARCHY OF NEEDS

  31. MASLOWS HIERARCHY OF NEEDS WiFi

  32. IF MASLOW HAD BEEN A USER

  33. IF MASLOW HAD BEEN A USER Data / Content

  34. IF MASLOW HAD BEEN A USER Functionality Data / Content

  35. IF MASLOW HAD BEEN A USER Interaction Design Functionality Data / Content

  36. IF MASLOW HAD BEEN A USER Graphics Interaction Design Functionality Data / Content

  37. IF MASLOW HAD BEEN A USER U s e Graphics r E x p e r Interaction Design i e n c e Functionality Data / Content

  38. STAKEHOLDERS

  39. STAKEHOLDERS Project Managers

  40. STAKEHOLDERS Project Managers Marketing

  41. STAKEHOLDERS Project Managers Marketing Legal

  42. STAKEHOLDERS Project Managers Marketing Legal Visual

  43. STAKEHOLDERS Project Managers Marketing Legal Visual CXOs

  44. STAKEHOLDERS Project Managers Marketing Legal Visual CXOs Developers

  45. STAKEHOLDERS Project Managers Marketing Legal Visual CXOs Developers Security

  46. BECAUSE WE CAN

  47. OH NO, YOU DIDN’T!

  48. SCARED TO DEATH

  49. # € % € &/( € %#”!!#”!# € ”!

  50. SIGNING OFF YOUR FIRST BORN

  51. “I CONFIRM THAT…”

  52. IT’S ALL ABOUT THE BLING

  53. IT’S ALL ABOUT THE BLING

  54. …SAID NO USER EVER

  55. SEARCH AND THOU SHALT FIND

  56. TICK TOCK….

  57. LESS IS MORE

  58. LESS IS MORE

  59. MORE IS MORE?

  60. HOOOOOOOPS!

  61. UX IS THE UX’ERS RESPONSIBILITY… UX

  62. UX IS THE UX’ERS RESPONSIBILITY… Data UX

  63. UX IS THE UX’ERS RESPONSIBILITY… Data Budget UX

  64. UX IS THE UX’ERS RESPONSIBILITY… Data Budget UX Technology

  65. UX IS THE UX’ERS RESPONSIBILITY… Data Budget UX Technology Business

  66. UX IS THE UX’ERS RESPONSIBILITY… Data Budget UX Technology Business Security

  67. UX IS THE UX’ERS RESPONSIBILITY… Data Budget UX Technology Deadline Business Security

  68. UX IS THE UX’ERS RESPONSIBILITY… Data Budget UX Technology Marketing Deadline Business Security

  69. UX IS THE UX’ERS RESPONSIBILITY… Data Graphics Budget UX Technology Marketing Deadline Business Security

  70. UX IS A TEAM EFFORT! Data Graphics Budget UX Technology Marketing Deadline Business Security

  71. Thank you! Questions? Aarhus Copenhagen Zurich Amsterdam Berlin Budapest Buenos Aires Krakow Leeds London San Francisco Seattle Stockholm

  72. Janne Jul Jensen janne.jul.jensen@lego.com @JanneJulJensen Aarhus Copenhagen Zurich Amsterdam Berlin Budapest Buenos Aires Krakow Leeds London San Francisco Seattle Stockholm

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