GEOX GROUP - 1Q20 SALES - MAY 7, 2020 ANNEXES Social Responsibility Comes First 1
SOCIAL RESPONSIBILITY SOCIAL RESPONSIBILITY IS ONE OF GEOX’S FUNDAMENTAL VALUES AND THE GROUP HAS IMPLEMENTED A NUMBER OF IMPORTANT MEASURES TO PROTECT ITS EMPLOYEES, THEIR FAMILIES AND CUSTOMERS, AS WELL AS CONTRIBUTING TO THE COLLECTIVE EFFORT TO REDUCE THE CONTAGION GEOX GROUP DECIDED, EVEN BEFORE MANDATORY ORDINANCES, TO TEMPORARILY CLOSE ALL OF ITS DIRECTLY OPERATED STORES IN ITALY, EUROPE, NORTH AMERICA AND JAPAN THE CHAIRMAN AND THE COMPANY HAVE MADE DONATIONS TO NATIONAL HEALTH SERVICES, CONTRIBUTING TO THE PURCHASE OF INTENSIVE CARE BEDS, VENTILATORS AND FACE MASKS SIGNIFICANT USE OF SMART WORKING IMPLEMENTATION OF VERY STRICT HEALTH PROCEDURES TO PROTECT PEOPLE COMING BACK TO WORK, OFFERING SEROLOGICAL TESTS, HEALTH SCREENINGS AND PROVIDING FACE MASKS AND GLOVES CAREFUL REORGANISATION OF WORKSTATIONS AND SHARED SPACES FOR WORK DISTANCING THE CEO AND SENIOR MANAGERS HAVE RENOUNCED ALL VARIABLE FEES FOR 2020, REDUCING THEIR FIXED PAY BY 20% EACH WEEK AND DONATING AT LEAST 1 DAY OF UNUSED HOLIDAY UNTIL BUSINESS RESUMES. THESE SAVINGS WILL GO TOWARDS SETTING UP FUND THAT WILL BE USED TO REFINANCE THE COMPANY’S EXISTING WELFARE PLAN WHICH, GIVEN THE EXPECTED RESULTS, WOULD NOT OTHERWISE BE OPERATIONAL, ALSO MANAGING TO INCREASE IT AND INTRODUCE A FOCUS ON HEALTH, SAFETY AND FAMILIES (IN PARTICULAR: CHILDREN, PARENTS, GRANDPARENTS, BABYSITTERS, ASSISTANCE, MORTGAGE PAYMENT, PURCHASE OF COMPUTERS AND SCHOOL MATERIALS). 2
RE-OPENINGS IN PROGRESS| NETWORK STATUS AS OF MAY 6 NORTH AMERICA EUROPE ITALY REST OF WORLD NUMBER OF OPEN % STORES NUMBER OF OPEN % STORES NUMBER OF OPEN % STORES NUMBER OF OPEN % STORES STORES OPENED STORES OPENED STORES OPENED STORES OPENED DOS 33 - 0% DOS 155 34 21% DOS 150 - 0% DOS 115 74 63% TOTAL STORES 33 - 0% FRANCHISING 109 5 5% FRANCHISING 111 9 8% FRANCHISING 138 26 19% TOTAL STORES 264 39 15% TOTAL STORES 261 9 3% UNDER DISTRIBUTION 133 35 26% AGREEMENTS TOTAL STORES 386 135 35% STORES 1° WAVE 2° WAVE 3° WAVE REOPEND (DOS) April 27 May 2 May 8 GERMANY 7 9 11 STORES 1° WAVE 2° WAVE March 2 May 4 REOPENED (DOS) AUSTRIA 4 11 3 CHINA, HK, MACAU 63 NETHERLANDS 3 POLAND 10 UNGHARY 1 100% CLOSED 85% CLOSED 97% CLOSED 65% CLOSED STORES CLOSED SINCE EARLY FEB (APAC)/ STORES CLOSED SINCE MID - MARCH STORES CLOSED SINCE MID -MARCH STORES CLOSED SINCE END-FEB/EARLY MARCH END OF MARCH (EAST. EUROPE) NUMBER OF STORES OPEN % STORES OPENED DOS 453 108 23% E – COMMERCE REMAINED FULLY FRANCHISING 358 40 11% OPERATIONAL AND UNDER OVERPERFORMING DISTRIBUTION 133 35 26% AGREEMENTS TOTAL STORES 944 183 19% 3
RE-OPENINGS IN PROGRESS| CALENDAR* MAY, 11 APRIL, 27 MAY, 4 FRANCE GERMANY NETHERLANDS MAY, 16 JUNE, 1 SPAIN AUSTRIA POLAND USA UK BENELUX CECHIA PORTUGAL SWITZERLAND MAY, 2 MAY, 7 MAY, 18 MAY, 12 GERMANY GERMANY ITALY RUSSIA AUSTRIA AUSTRIA CANADA WE BELIEVE THAT SOME OF THESE OFFICIAL REOPENING DATES ARE NOT VERY LIKELY (EXCLUDING ITALY). WE ARE CAREFULLY MONITORING OFFICIAL ANNOUNCEMENTS AND THE VARIOUS INSTRUCTIONS RECEIVED FROM GOVERNMENT AUTHORITIES. *POSSIBLE RE-OPENING DATES FOR MAIN COUNTRIES SUBJECT TO CHANGE. DEPARTMENT STORES/MALL ARE EXPECTED TO REOPEN LATER. GERMANY AND AUSTRIA RELEASED DIFFERENT WAVES (SEE PREVIOUS SLIDE). 4
1Q20 SALES | HIGHLIGHTS TOTAL SALES : 182.9 MILLION EURO, -29.9% (-30.2% AT COSTANT FOREX). AFTER A POSITIVE START OF THE YEAR, 1Q20 SALES HAVE BEEN IMPACTED BY COVID-19 OUTBREAK IN ALL REGIONS . AS OF TODAY APPROX. 20% OF THE STORES NETWORK HAS RE-OPENED. DIRECT ONLINE CHANNEL CONTINUED TO OUTPERFORM (+21% IN 1Q20) AND ALSO ACCELERATED ITS GROWTH IN APRIL (+102%). CURRENT TRADING ABOVE +40% THANKS ALSO TO THE ACQUISITION OF NEW CUSTOMERS. SOCIAL RESPONSIBILITY IS ONE OF THE GROUP ’ S FUNDAMENTAL VALUES. IN THIS EXTRAORDINARY SITUATION, PROTECTING EMPLOYEES AND SUPPORTING SUPPLIERS AND CUSTOMERS IS A PRIORITY. A GLOBAL TEAM HAS BEEN CREATED IN ORDER TO MANAGE THE EVOLUTION OF THE SITUATION ON A DAY-TO-DAY BASIS , COORDINATING ALL ACTIONS AT INTERNATIONAL LEVEL WITH AN IMPORTANT AND AGGRESSIVE PLAN TO MITIGATE THE IMPACTS ON THE BUSINESS. THANKS TO ITS SOLID BALANCE SHEET AND FINANCIAL POSITION, THE GROUP IS MANAGING FINANCIAL RESOURCES IN ORDER TO MATCH NORMAL WORKING CAPITAL REQUIREMENTS WITH SHORT TERM CREDIT LINES, COVID-19 UNA TANTUM CASH ABSORBTION WITH MEDIUM-TERM FACILITIES AND CAPEX FINANCED BY LONG TERM LOAN. 5
1Q20 SALES| NET SALES BY CHANNEL IMPACTED BY COVID-19 WHOLESALE NET SALES BY CHANNEL • (MLN € ) LOCKDOWN MEASURES DETERMINED THE SUSPENSION OF DELIVERIES FROM MID MARCH. EXPECTED IN 2Q MORE CANCELLATIONS, LOWER RE- ORDERS AND FURTHER SHIFTS OF DELIVERIES DUE TO THE FACT THAT MANY PLAYERS WILL PROBABLY EXTEND THE SELL-OUT PERIOD OF THE 1Q19 1Q20 SS20 COLLECTION FRANCHISING 261 183 • TREND EXPLAINED BY THE SAME DRIVERS SEEN FOR WHOLESALE AND BY AN 140 IMPORTANT UNDERLYING ASSUMPTION REGARDING THE UNSOLD FOR THE SS20 103 84 67 (EXPECTED TO BE AT LEAST THE DOUBLE VS FY19 FIGURE) THAT DETERMINED 37 13 DOUBLED PROVISIONS TO RETURNS’ FUND. • PERIMETER EFFECT: -13% CORRESPONDING TO -53 SHOPS FROM MARCH 2019 WHOLESALE FRANCHISING DOS TOTAL (415 SHOPS IN MARCH 2019 AND 362 SHOPS IN MARCH 2020) DOS -26.7% -64.1% -20.3% -29.9% -27.2% c.FX -64.0% c.FX -20.6% c.FX -30.2% c.FX • LFL NEGATIVE (-20.8%) DUE TO TEMPORARY CLOSURES • SPACE EFFECT SUBSTANTIALLY FLAT NET SALES BY CHANNEL (IN %) *[1Q19] 1Q19 1Q20 DELTA % GROSS DELIVERIES SS20 45,055 30,367 -32.6% DOS 37% WHOLESALE 56% PROVISIONS TO RETURNS FUND -8,219 -17,161 -108.8% [32%*] [54%*] NET SALES 36,836 13,207 -64.1% IN THOUSAND € FRANCHISING 7% [14%*] 6
1Q20 SALES| LFL DOS HIGHLIGHTS LFL DOS (ONLINE + OFFLINE) POSITIVE START OF THE YEAR 2.0% BUSINESS STRONGLY AFFECTED BY CORONAVIRUS OUTBREAK FROM MID-JANUARY IN CHINA (+5.0% LFL IN THE FIRST 3 WEEKS OF JANUARY) AND FROM MARCH IN ITALY, EUROPE AND NA. -2.4% -20.8% CURRENT TRADING IMPACTED BY LOCKDOWN MEASURES AND TEMPORARY CLOSURES -39.0% FY19 JAN 20 1Q20 W18 (MAY 3, 2020) HIGHLIGHTS LFL DOS ONLINE (only) CAPSULE COLLECTION WITH WWF E-COMMERCE (INSOURCED IN EUROPE AND NA) REMAINED FULLY OPERATIONAL. RELEVANT COLLABORATIONS IN KIDS CURRENT TRADING AT +41% THANKS TO A STRONG 41.0% PERFORMANCE IN APRIL (+102%) THAT SHOWED A REBOUND OF CONSUMERS’ ATTITUDE ON BUYING FROM A WEAKER ATTITUDE IN MARCH 29.0% 21.4% RELEVANT PERFORMANCE IN ALL MAIN COUNTRIES IN APRIL FY19 1Q20 W18 (MAY 3, 2020) 7
CURRENT TRADING | FOCUS ON DIRECT OLINE CHANNEL DIRECT ONLINE CHANNEL (GEOX.COM) SHOWED A STRONGLY IMPROVING PERFORMANCE IN APRIL (+102%) ALSO DUE TO THE PROLONGED LOCKDOWN MEASURES THAT INVOLVED ALL REGIONS. HERE BELOW SOME KPIs EMERGING FROM GEOX.COM IN MARCH AND APRIL: TOTAL TRAFFIC DECLINED BY APPROX. 10% IN MAIN REGIONS (GERMANY EXCLUDED +60%), BUT SHOWED A BETTER QUALITY WITH THE CONVERSION RATE THAT MORE THAN DOUBLED (+120%). AVERAGE TYCKET SLIGHTLY DOWN (-10%) MAINLY DUE TO THE OUTPERFORMANCE OF KIDS SHOES (+240% SEASON TO DATE). HIGHER RELATIVE INCREASE FOR THE YOUNGER CLUSTER 18 - 34 YEARS (ESPECIALLY WOMAN - LIKELY DRIVEN BY MUMS ). BENEFEET (LOYALTY PROGRAM) CUSTOMERS MORE THAN DOUBLED IN APRIL 2020 VS APRIL 2019 THANKS ALSO TO A POSITIVE ACQUISITION RATE; NEW CUSTOMERS REPRESENTED 50% OF TOTAL BENEFEET CUSTOMERS IN APRIL 2020 ALSO PROBABLY DRIVEN BY MUMS. 8
CURRENT TRADING| FOCUS ON RE-OPENINGS CHINA, HK AND MACAU: DOS SALES EVOLUTION GERMANY AND AUSTRIA: FIRST RE- OPENINGS (DOS)* MONTHLY PERFORMANCE, LFL IN % GERMANY: 16 DOS RE-OPENED (1° WAVE ON APRIL 27, 2° WAVE ON MAY 2) AUSTRIA: 15 DOS RE-OPENED (1° WAVE ON APRIL 27, 2° WAVE ON MAY 2) JAN 20 FEB 20 MAR 20 APR 20 -50.0% -87.0% Munich Mall in Graz • TRAFFIC BETWEEN -80% UP TO -90% VS LAST YEAR IN MOST OF THE SHOPS IN WEEK 18 • TRAFFIC AND SALES STRONGLY IMPACTED BY THE END OF JANUARY DUE TO COVID-19 OUTBREAK THAT CAUSED TEMPORARY CLOSURES FOR STORES NETWORK IN FEBRUARY. • SALES APPROX. -70% VS LAST YEAR IN WEEK 18 • STORE REOPENINGS IN EARLY MARCH WITH A GRADUAL IMPROVEMENT IN TRAFFIC AND • CITIES AND SHOPPING STREETS A BIT MORE VISITED IN THE LAST DAYS SALES. • NON TOURISTIC LOCATIONS (MEDIUM SIZE CITIES) PERFORMED BETTER THAN BIG CITIES • RECOVERY TREND CONFIRMED IN APRIL, BUT FOOTFALL (-60%) AND SALES (-50%) REMAIN • OPENING HOURS SHORTENED FAR FROM NORMAL LEVELS DUE TO TRAFFIC RESTRICTIONS IN STORES AND TO THE • ABSENCE OF TOURISTS. STRONG IMPROVEMENT IN CONVERSION RATE • • IMPROVING PERFORMANCE FROM ONLINE CHANNEL IN APRIL FIRST DAYS OF WEEK 19 ARE SHOWING SOME IMPROVEMENT IN PERFORMANCE (TRAFFIC APPROX. -60%, SALES APPROX. -35%) NTIALLY FLAT IN 1Q20 NTIALLY FLAT IN 1Q20 9 *SEE ALSO SLIDE 3
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