Why Social Media James Tyree, TSET Health Communication Consultant - - PowerPoint PPT Presentation
Why Social Media James Tyree, TSET Health Communication Consultant Maddie Shandy, VI Marketing and Branding Social Media Coordinator Why Social Media? Fast and efficient Easy to access in mobile society Instant interaction
James Tyree, TSET Health Communication Consultant Maddie Shandy, VI Marketing and Branding Social Media Coordinator
* data via Hootsuite
among younger adults
are on Instagram
short posts/images
users but still influential
– Key Information
is accurate
– Could serve as website – Provides data/insights – Allows you to advertise – Can list team members
– Build personal connections – Ensure your company page is listed on your profile
feedback
handle match your brand name
links (consider SEO)
your website
categories you select on Facebook
– Eating healthy / organic – Freshness – Selection – Local
– Perceived cost – Transportation – Limited knowledge / intimidated by the unknown
themes and ensure each post addresses or reinforces them:
– We are local – We are readily available to help – We have a fresh selection – Accessibility – We accept SNAP benefits or post pricing to remove uncertainty
comments
famers markets, market sponsors, etc.
viewed
clicks divided by impressions
impressions
– Engagements = views, clicks, reactions, shares
you’re a business account
– On business cards – Email signatures – Your website (more on that later) – Flyers and signs
– Clear calls-to-action
– Show selection
– Remember themes!
viewed
clicks divided by impressions
impressions
– Engagements = views, clicks, reactions, shares