WHY OXNARD IS HERE AGRICULTURE, INDUSTRY AND THE RAILROAD
PLAZA PARK
PLAZA PARK
HOTEL OXNARD
HOTEL OXNARD
A STREET REGIONAL SHOPPING CENTER
DOWNTOWN OXNARD BUILDING ON OXNARD’S HERITAGE
DOWNTOWN OXNARD BUILDING ON OXNARD’S HERITAGE
DOWNTOWN OXNARD BUILDING ON PAST EFFORTS
CITY STAFF VISION SUMMARY PROJECT PLACES S
ACTIVE TRANSPORTATION BIKES PEDESTRIAN S
BRANDING | WAYFINDING PLACE-MAKING
WHO WE’VE MET WITH STAKEHOLDER INTERVIEWS (30 INDIVIDUALS) Vince Behrens Peter Martinez Gary Blum Steve Nash Amy Cherot Frank Nilsen Debra Cordes Greg Nyhoff, City Manager Margaret Cortese Aurelio Ocampo, Jr. Tim Flynn, Mayor Pablo Ortiz Fernando Garcia Dorina Padilla, Councilmember Roberto Garcia Priti Patel Ashley Golden Bert Perello, Councilmember Juan Gonzalez Roy Prince Bill Hagelis Carmen Ramirez, Mayor Pro Tem Kim Horner Alex Rivera Armando Lopez Neno Spondello Bryan MacDonald, Councilman Michael Viola Abel Magana Dave White
WHAT WE’VE HEARD PUBLIC REALM DESIGN & FUNCTION Oxnard Boulevard needs improvement Better walkability is needed including wider sidewalks in places Too dark; insufficient lighting Inadequate wayfinding signage Safety and security have gotten better, but still a perception of a problem Parking is not distributed well Which is the City’s Main Street – A Street or Oxnard Boulevard? (or both)
WHAT WE’VE HEARD MIX OF USES There is not enough to do Downtown, including uses that are supposed to be there The best retailers are outside of Downtown Need more restaurant variety Live-performance theatre groups have left C hildren’s museum closed No business class hotel (hotels are the living rooms of cities) More housing is needed downtown
WHAT WE’VE HEARD DEVELOPMENT FEASIBILITY Retail rents are below the cost of construction Apartment rents are extremely high in the area, which should support multifamily residential development Downtown Oxnard’s median household income ($61,000) is solid – about same as State’s, and above the national average Strong competition for retail, restaurants, and entertainment by The Collection and Downtown Ventura Unpredictable, expensive investment environment (City regulation) is a disincentive to new investment
WHAT WE’VE HEARD DOING BUSINESS IN DOWNTOWN City’s actions in past (movie theatres, painting permit fees, etc.) have created unpredictability and discouraged investment Slow response from City Hall when a repair request is made Condition of streets and sidewalks is lacking in places Homeless presence keeps some visitors away Friendly establishments are welcoming to visitors
WHAT WE’VE HEARD HOUSING More housing downtown would be welcome and is needed Some small units (300-500 s.f.) mixed-in may be a good affordability strategy Need for a better homeless solution Shortage of rental apartments and resulting high rents suggest strong viability for such units Downtown
DOWNTOWN OXNARD STRATEGIES FOR RECENTERING OXNARD Transform the Boulevard from worn out highway to Downtown Avenue Announce Downtown and invite people in at Palm and 3 rd and Wooley Show Downtown to passersby at 4 th and 5 th and 6 th and 7 th Focus around the Plaza Park near-term effort for high-quality infill development Clarify development standards and make approvals for conforming project easy Simplify entitlement requirements for small infill and remodeling projects Coordinate every increment of public and private reinvestment
OXNARD BOULEVARD EXISTING CONDITION
OXNARD BOULEVARD SUGGESTED STREET IMPROVEMENTS
OXNARD BOULEVARD 3-5 STORY INFILL ON VACANT PARCELS
OXNARD BOULEVARD 3-STORY INFILL ON EAST SIDE
OXNARD BOULEVARD 5-STORY INFILL ON WEST SIDE
OXNARD BOULEVARD GATEWAY AT 3 RD STREET BRIDGE
OXNARD BOULEVARD GATEWAY AT 3 RD STREET BRIDGE
OXNARD BOULEVARD GATEWAY AT 3 RD STREET BRIDGE
OXNARD BOULEVARD GATEWAY AT 3 RD STREET BRIDGE
OXNARD BOULEVARD GATEWAY AT 3 RD STREET BRIDGE
ART IN PUBLIC PLACES COMMUNITY COLLABORATION
Camino del Sol DOWNTOWN ACCESS Deodar St Colonia Rd PUTTING DOWNTOWN BACK ON THE MAP Palm St Cooper Rd Your customers are on Oxnard Blvd. Announce the Downtown at Palm Oxnard A St C St Show the Downtown at 3 rd , 4 th , 5 th , 6 th , 7 th 3 rd St Announce the Downtown at Five Points 4 th St 5 th St + + Focus near-term efforts on the 4 x 4 block 6 th St core 7 th St Support reinvestment outside the core too Wooley Rd
COLONIA ROAD A MISSING LINK
COLONIA ROAD A MISSING LINK
Oxnard Bl F St. D St. C St. E St. B St. A St. CIVIC FACILITIES 1 ST Civic facilities and activities 2 ND Civic Ctr surround the core. 3 RD Campus They are the spokes Park T 4 TH The core is the hub that holds 5 TH them together as the center PP of your town 6 TH 7 TH H Perf. S 8 TH Arts Ctr. 9 TH Wooley G St.
4 TH STREET GATEWAY SHOW ‘EM YOUR DOWNTOWN
OXNARD BOULEVARD THE INTERSECTION OF ART…..
LINED PARKING STRUCTURE ON OXNARD BOULEVARD
4 TH STREET GATEWAY 5 MINUTE WALK TO METROLINK/AMTRAK
5 TH STREET GATEWAY NORTHWEST CORNER OF 5 TH AND OXNARD
5 TH STREET 1920
OXNARD BOULEVARD FIVE POINTS PEANUT
OXNARD BOULEVARD FIVE POINTS PEANUT
A STREET EXISTING CONDITION
A STREET WITH CLEAR-VIEW ANGLED PARKING AND SHARED LANES
A STREET INFILL BREW PUB / RESTAURANT
A STREET TARGETED ENHANCEMENT OPPORTUNITIES
A STREET PARKETS, LANDSCAPE AND BIKE CORRALS
A STREET EXISTING CONDITION BETWEEN 1 ST AND 2 ND
A STREET EXISTING CONDITION BETWEEN 1 ST AND 2 ND
A STREET BIKE LANES AND LANDSCAPING
INFILL DEVELOPMENT AROUND THE PLAZA PARK
INFILL DEVELOPMENT EAST SIDE OF B STREET SOUTH OF 5TH
PLAZA PARK NORTH SIDE DEVELOPMENT
PLAZA PARK FORECOURT FOR THE CARNEGIE MUSEUM
PLAZA PARK SOUTH SIDE INFILL
INFILL DEVELOPMENT SOUTH SIDE OF PLAZA PARK
PARKING / MOBILITY
PARKING / MOBILITY
BLOCK STRUCTURE
ALLEYS
STREETS WHEN YOU DON’T USE THE ALLEYS
CODES AND PERMITS 1. Make sure your standards are not wrong 2. Make them as simple as possible, but not simpler 3. Make the process very easy for projects that meet your vision 4. Make it very hard for projects that do not 5. Make the process proportional to the size and complexity of the process (short and simple for little infill projects and façade improvements.
INFILL DEVELOPMENT EAST SIDE OF A STREET
WHAT WE’VE HEARD PLAN FOR ACTION - 1 Overarching goals: (1) Accelerate investment in the Downtown, and (2) ensure that what is built is of high quality and elevates Oxnard’s quality of life City Council adopt the Oxnard Downtown Vision Plan in 2016 City Council adopt a General Plan update in 2016 that creates an elevated Downtown focus area that enables new tools for the Downtown City conduct a review of its current Downtown business and development regulations and fees to identify opportunities for reduction and elimination, where appropriate. Consideration of a tiered fee structure should be part of this effort. Benchmarking of local, regional, and national municipal best practices in this area is strongly encouraged.
WHAT WE’VE HEARD PLAN FOR ACTION - 2 City create a structure to implement the Vision Plan; some options: City hire (or retain as a consultant) a Downtown Revitalization Director and form an Oxnard Plan Commission comprising multiple City leaders (mostly private-sector) with strong interests in the Downtown. The Director should have an appropriate real estate background including development expertise. Design Review will be conducted by the Director, if he is qualified, or by a qualified outside consultant. The Commission will provide the City with an annual update regarding progress in the Downtown’s revitalization. City form an Oxnard Downtown Partnership that integrates some PBID and Parking District operations and maintenance functionality with Design Review. Staffing will be similar to the prior scenario, as will the requirement of an annual revitalization progress report to the City.
WHAT WE’VE HEARD PLAN FOR ACTION - 3 Catalytic Projects: Public Realm Upgraded streetlights, wayfinding signage, and possibly tree lighting throughout Downtown and along the major approach thoroughfares Oxnard Boulevard improvements Mural program in alleys (committee to make approvals) Plaza Park amphitheatre and pergola Improvements to how homeless are handled
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