WHY OXNARD IS HERE AGRICULTURE, INDUSTRY AND THE RAILROAD PLAZA - - PowerPoint PPT Presentation

WHY OXNARD IS HERE

AGRICULTURE, INDUSTRY AND THE RAILROAD

PLAZA PARK

PLAZA PARK

HOTEL OXNARD

HOTEL OXNARD

A STREET

REGIONAL SHOPPING CENTER

DOWNTOWN OXNARD

BUILDING ON OXNARD’S HERITAGE

DOWNTOWN OXNARD

BUILDING ON OXNARD’S HERITAGE

DOWNTOWN OXNARD

BUILDING ON PAST EFFORTS

CITY STAFF VISION SUMMARY PROJECT S PLACES

ACTIVE TRANSPORTATION BIKES PEDESTRIAN S

BRANDING | WAYFINDING PLACE-MAKING

WHO WE’VE MET WITH

STAKEHOLDER INTERVIEWS (30 INDIVIDUALS)

Vince Behrens Gary Blum Amy Cherot Debra Cordes Margaret Cortese Tim Flynn, Mayor Fernando Garcia Roberto Garcia Ashley Golden Juan Gonzalez Bill Hagelis Kim Horner Armando Lopez Bryan MacDonald, Councilman Abel Magana Peter Martinez Steve Nash Frank Nilsen Greg Nyhoff, City Manager Aurelio Ocampo, Jr. Pablo Ortiz Dorina Padilla, Councilmember Priti Patel Bert Perello, Councilmember Roy Prince Carmen Ramirez, Mayor Pro Tem Alex Rivera Neno Spondello Michael Viola Dave White

WHAT WE’VE HEARD

PUBLIC REALM DESIGN & FUNCTION

• Oxnard Boulevard needs improvement
• Better walkability is needed including wider sidewalks in places
• Too dark; insufficient lighting
• Inadequate wayfinding signage
• Safety and security have gotten better, but still a perception of a problem
• Parking is not distributed well
• Which is the City’s Main Street – A Street or Oxnard Boulevard? (or both)

WHAT WE’VE HEARD

MIX OF USES

• There is not enough to do Downtown, including uses that are supposed to be

there

• The best retailers are outside of Downtown
• Need more restaurant variety
• Live-performance theatre groups have left
• Children’s museum closed
• No business class hotel (hotels are the living rooms of cities)
• More housing is needed downtown

WHAT WE’VE HEARD

DEVELOPMENT FEASIBILITY

• Retail rents are below the cost of construction
• Apartment rents are extremely high in the area, which should support

multifamily residential development Downtown

• Oxnard’s median household income ($61,000) is solid – about same as

State’s, and above the national average

• Strong competition for retail, restaurants, and entertainment by The Collection

and Downtown Ventura

• Unpredictable, expensive investment environment (City regulation) is a

disincentive to new investment

WHAT WE’VE HEARD

DOING BUSINESS IN DOWNTOWN

• City’s actions in past (movie theatres, painting permit fees, etc.) have created

unpredictability and discouraged investment

• Slow response from City Hall when a repair request is made
• Condition of streets and sidewalks is lacking in places
• Homeless presence keeps some visitors away
• Friendly establishments are welcoming to visitors

WHAT WE’VE HEARD

HOUSING

• More housing downtown would be welcome and is needed
• Some small units (300-500 s.f.) mixed-in may be a good affordability strategy
• Need for a better homeless solution
• Shortage of rental apartments and resulting high rents suggest strong viability

for such units Downtown

DOWNTOWN OXNARD

STRATEGIES FOR RECENTERING OXNARD

• Transform the Boulevard from worn out highway to Downtown Avenue
• Announce Downtown and invite people in at Palm and 3rd and Wooley
• Show Downtown to passersby at 4th and 5th and 6th and 7th
• Focus around the Plaza Park near-term effort for high-quality infill

development

• Clarify development standards and make approvals for conforming project

easy

• Simplify entitlement requirements for small infill and remodeling projects
• Coordinate every increment of public and private reinvestment

OXNARD BOULEVARD

EXISTING CONDITION

OXNARD BOULEVARD

SUGGESTED STREET IMPROVEMENTS

OXNARD BOULEVARD

3-5 STORY INFILL ON VACANT PARCELS

OXNARD BOULEVARD

3-STORY INFILL ON EAST SIDE

OXNARD BOULEVARD

5-STORY INFILL ON WEST SIDE

OXNARD BOULEVARD

GATEWAY AT 3RD STREET BRIDGE

OXNARD BOULEVARD

GATEWAY AT 3RD STREET BRIDGE

OXNARD BOULEVARD

GATEWAY AT 3RD STREET BRIDGE

OXNARD BOULEVARD

GATEWAY AT 3RD STREET BRIDGE

OXNARD BOULEVARD

GATEWAY AT 3RD STREET BRIDGE

ART IN PUBLIC PLACES

COMMUNITY COLLABORATION

DOWNTOWN ACCESS

PUTTING DOWNTOWN BACK ON THE MAP

• Your customers are on Oxnard Blvd.
• Announce the Downtown at Palm
• Show the Downtown at 3rd, 4th, 5th, 6th, 7th
• Announce the Downtown at Five Points
• Focus near-term efforts on the 4 x 4 block

core

• Support reinvestment outside the core too

C St A St Wooley Rd Oxnard 7th St 5th St 3rd St Cooper Rd Colonia Rd Camino del Sol Deodar St Palm St 4th St 6th St

+ +

COLONIA ROAD

A MISSING LINK

COLONIA ROAD

A MISSING LINK

CIVIC FACILITIES

• Civic facilities and activities

surround the core.

• They are the spokes
• The core is the hub that holds

them together as the center

• f your town

5TH 4TH 3RD 2ND 1ST 6TH 7TH 8TH 9TH Wooley Oxnard Bl A St. B St. C St. D St. E St. F St. G St.

PP

T Campus Park Perf. Arts Ctr. Civic Ctr H S

4TH STREET GATEWAY

SHOW ‘EM YOUR DOWNTOWN

OXNARD BOULEVARD

THE INTERSECTION OF ART…..

LINED PARKING STRUCTURE

ON OXNARD BOULEVARD

4TH STREET GATEWAY

5 MINUTE WALK TO METROLINK/AMTRAK

5TH STREET GATEWAY

NORTHWEST CORNER OF 5TH AND OXNARD

5TH STREET 1920

OXNARD BOULEVARD

FIVE POINTS PEANUT

OXNARD BOULEVARD

FIVE POINTS PEANUT

A STREET

EXISTING CONDITION

A STREET

WITH CLEAR-VIEW ANGLED PARKING AND SHARED LANES

A STREET INFILL

BREW PUB / RESTAURANT

A STREET

TARGETED ENHANCEMENT OPPORTUNITIES

A STREET

PARKETS, LANDSCAPE AND BIKE CORRALS

A STREET

EXISTING CONDITION BETWEEN 1ST AND 2ND

A STREET

EXISTING CONDITION BETWEEN 1ST AND 2ND

A STREET

BIKE LANES AND LANDSCAPING

INFILL DEVELOPMENT

AROUND THE PLAZA PARK

INFILL DEVELOPMENT

EAST SIDE OF B STREET SOUTH OF 5TH

PLAZA PARK

NORTH SIDE DEVELOPMENT

PLAZA PARK

FORECOURT FOR THE CARNEGIE MUSEUM

PLAZA PARK

SOUTH SIDE INFILL

INFILL DEVELOPMENT

SOUTH SIDE OF PLAZA PARK

PARKING / MOBILITY

PARKING / MOBILITY

BLOCK STRUCTURE

ALLEYS

STREETS WHEN YOU DON’T USE THE ALLEYS

CODES AND PERMITS

• 1. Make sure your standards are not

wrong

• 2. Make them as simple as possible,

but not simpler

• 3. Make the process very easy for

projects that meet your vision

• 4. Make it very hard for projects that

do not

• 5. Make the process proportional to

the size and complexity of the process (short and simple for little infill projects and façade improvements.

INFILL DEVELOPMENT

EAST SIDE OF A STREET

WHAT WE’VE HEARD

PLAN FOR ACTION - 1

• Overarching goals: (1) Accelerate investment in the Downtown, and (2)

ensure that what is built is of high quality and elevates Oxnard’s quality of life

• City Council adopt the Oxnard Downtown Vision Plan in 2016
• City Council adopt a General Plan update in 2016 that creates an elevated

Downtown focus area that enables new tools for the Downtown

• City conduct a review of its current Downtown business and development

regulations and fees to identify opportunities for reduction and elimination, where appropriate. Consideration of a tiered fee structure should be part of this effort. Benchmarking of local, regional, and national municipal best practices in this area is strongly encouraged.

WHAT WE’VE HEARD

PLAN FOR ACTION - 2

• City create a structure to implement the Vision Plan; some options:
• City hire (or retain as a consultant) a Downtown Revitalization Director and

form an Oxnard Plan Commission comprising multiple City leaders (mostly private-sector) with strong interests in the Downtown. The Director should have an appropriate real estate background including development

• expertise. Design Review will be conducted by the Director, if he is

qualified, or by a qualified outside consultant. The Commission will provide the City with an annual update regarding progress in the Downtown’s revitalization.

• City form an Oxnard Downtown Partnership that integrates some PBID

and Parking District operations and maintenance functionality with Design

• Review. Staffing will be similar to the prior scenario, as will the

requirement of an annual revitalization progress report to the City.

WHAT WE’VE HEARD

PLAN FOR ACTION - 3

• Catalytic Projects:
• Public Realm
• Upgraded streetlights, wayfinding signage, and possibly tree lighting

throughout Downtown and along the major approach thoroughfares

• Oxnard Boulevard improvements
• Mural program in alleys (committee to make approvals)
• Plaza Park amphitheatre and pergola
• Improvements to how homeless are handled

WHAT WE’VE HEARD

PLAN FOR ACTION - 4

• Catalytic Projects (continued):
• Private Realm – Small Scale
• Expanded restaurant offerings in 2-blocks bounded by 6th and 7th, A

and Meta (an estimated 14 restaurants already in that zone, plus major traffic drivers)

• Redevelopment lots
• Privately owned lots in a loosely coordinated sequence of

improvements

• Private Realm – Large Scale
• SSA Building in coordination with Plaza Park amphitheatre
• Carnegie Art Museum expansion, children’s museum, residential

WHAT WE’VE HEARD

PLAN FOR ACTION - 5

• Catalytic Projects (continued):
• Private Realm – Large Scale (continued)
• Rieter Affiliated’s new 3-story HQ on A Street
• Teatro and Vogue Theatres rehabilitation
• New homes for Elite Theatre Co. and Teatro de las Americas
• Church for the Nations on B Street (up for sale)
• Potential theatre or children’s museum
• JCPenney conversion to big box for grocery or other use

WHAT WE’VE HEARD

PLAN FOR ACTION - 6

• Catalytic Projects (continued):
• Private Realm – Large Scale (continued)
• Downtown housing (multiple locations) to accommodate need

generated by new Sakioka 422 ac. commercial/office devmt.

• UCSB, Cal State Channel Islands, or Cal Lutheran Univ. Downtown

Campus

• Hotel (business class, 3-4-stars)