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WHOLEGRAINS & FIBRES
Laurence Herbert Health & Well-Being Manager
Agenda
Trends Challenges Opportunities
WHOLEGRAINS & FIBRES Laurence Herbert Health & Well-Being - - PowerPoint PPT Presentation
WHOLEGRAINS & FIBRES Laurence Herbert Health & Well-Being - - PowerPoint PPT Presentation
WHOLEGRAINS & FIBRES Laurence Herbert Health & Well-Being Manager Agenda Opportunities Challenges Trends Trends THE SURVEY Disclaimer: the data in this dashboard is property of Puratos nv. We share this with you to support your
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Trends
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Disclaimer: the data in this dashboard is property of Puratos nv. We share this with you to support your business.
THE SURVEY
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TAST STE HEAL ALTH FRESH SHNESS SS CRAFT FT ETHIC ICAL AL LIFEST STYLE TRANSP SPAR ARENCY CY NEXT LEVEL EXPERI RIENCE CE ULTIM IMAT ATE CONVENIE IENCE CE HYPER R PERSO RSONAL AL
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TASTE STE HEAL ALTH TH FRESHNESS SHNESS
THE E BAKED ED GOODS TRIANGL ANGLE
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Disclaimer: the data in this dashboard is property of Puratos nv. We share this with you to support your business.
TASTE
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Texture as a key component and appearance as a finishing touch
Taste above all
Never sacrifice on taste Consumers still prefer traditional tastes, but also expect more exotic tastes
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Disclaimer: the data in this dashboard is property of Puratos nv. We share this with you to support your business.
HEALTH
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Fewer calories, less fat, sugar and salt More fibre, wholegrains and proteins
Healthy food is about “less” and “more” at the same time
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Disclaimer: the data in this dashboard is property of Puratos nv. We share this with you to support your business.
FRESHNESS
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How do consumers define freshness?
Smell When baked/ prepared Overall appearance /colour
Crunchiness
Expiry date
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Customer Challenges
Challenges
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Today, the consumer wants authentic flavours and appreciates the wholegrain as a healthy addition to its daily diet. During the industrial trial revo volu lutio tion, the bran and germ were removed
The wholegrain tradition
Centuries uries ago, Wholegrain and its health benefits were the norm. Wholegrain einkorn was found in Ötzi’s stomach from 5,300 years ago.
Source: https://www.webmd.com/food-recipes/features/the-whole-truth-about-whole-grains#1 https://edition.cnn.com/2018/07/13/europe/otzi-the-iceman-last-meal/index.html
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Prevent fast drying
- f the crumb
Avoiding
- ff- flavour
Avoiding any hard grain
Challenges for a baker
Source: AIB International - 2016
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Keeping the bread profitable Risk of contamination Selecting & inventorying grains and seeds
How to solve it?
Source: AIB International - 2016
Own soaking
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Opportunities
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Organic wholegrain breads with a story
Dave’s Killer Bread//29July 2019
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SPROUTED D GRAINS ARE THE NE NEW W BEST THING
Sprouted Grains
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Sprouted Grains
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From field to fork
Seylou Bakery & Mill // 7 Aug2019
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Source: Toast Ale
Toast: the beer made from leftover bread. 56% of consumers look for sustainably- produced products
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May the grain be with you
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