Supplemental Hand-Out How Do You Find The Jobs? Four Keys to a - - PDF document

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Supplemental Hand-Out How Do You Find The Jobs? Four Keys to a - - PDF document

Getting Started With Your Job Search Supplemental Hand-Out How Do You Find The Jobs? Four Keys to a Successful Job Search Additional details for the four (4) keys to a successful job search slide. Your Job Search Is A Full-Time Job


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Getting Started With Your Job Search

Supplemental Hand-Out

How Do You Find The Jobs?

Four Keys to a Successful Job Search

Additional details for the four (4) keys to a successful job search slide. Your Job Search Is A Full-Time Job

  • Establish a routine
  • Get up, get ready, go to work
  • Develop a weekly schedule
  • Create a workplace
  • Home Office / Library / Job Center
  • Commit yourself to a plan
  • Plan your work and work your plan
  • Develop a personal strategic plan
  • Find support ‘buddies’
  • Set goals and objectives
  • Meet regularly

Maintain Focus

  • Assess yourself and your opportunities
  • What skills and experiences do I have?
  • Where are the job opportunities?
  • What skills and experiences do I need?
  • Define professional objectives
  • Same career / industry path
  • Different Path - current skills applicable
  • Different Path - need to acquire new skills
  • Identify target industries, location(s), company

Get Organized

  • Create communications tools
  • List your Key Skills - accomplishments, strengths, values
  • Develop your 30-60 second “Me” /elevator speech for different settings -
  • social, informational, interview, elevator
  • Create a master resume - cut and paste to match job requirement to your skills
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  • Polish your professional image - business cards, e-mail address, websites,

LinkedIn, Facebook

  • Develop your follow-up plan - thank you and follow-up letters
  • Regular (ping) communication
  • Develop organizational tools
  • Contact database - tracking calls and callback
  • Filing system - company information, job openings, leads, job requests submitted
  • Plan your time
  • Develop a weekly schedule and track progress - search, follow-up, leads,

networking

  • Take care of yourself - family, friends, fitness, food and fun

Stay Motivated

  • Work the plan you developed
  • Build your Network - meet people
  • Find job openings - remember 100 resumes / 10 interviews / 1 job
  • Hone your skills as necessary - continuing education, certification
  • Keep Busy - have lunch, coffee, walk with a buddy
  • Reward yourself

How Do You Find The Jobs?

Consider all the following ways to locate jobs during your search.

  • 1. Networking: Tell everyone you know you’re looking for work. Ask about job openings

where your friends work.

  • 2. Employers: Contact employers directly to market your job talents. Talk to the people who

control hiring even if there are no current job openings.

  • 3. EDD / Career Center: At these centers you have access to the latest job announcements,

job applications, training information and many other resources.

  • 4. Government: (such as federal, state and local agencies) Personnel offices will list a wide

range of job opportunities. Check the internet for listings.

  • 5. Local Public Libraries: Find books on occupations and often post local jobs.
  • 6. Newspaper: Classified help wanted ads. Also scan news sections for job information. (ie:

business news about company expansions).

  • 7. Yellow Pages: Utilizing the hidden job market approach is very successful. The phone

book is a great place to start.

  • 8. Temporary Agency: These are businesses that match employers and applicants. Use
  • nes that do not charge a fee.
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  • 9. Community Colleges and Trade Schools: Usually offer counseling and job information to

students and the general public.

  • 10. Community Organizations: Such as clubs, associations, women and minority
  • rganizations, and youth centers.
  • 11. Churches: Frequently operate employment services or provide job search help.
  • 12. Veterans’ Placement Services: Operate through state employment offices. Veterans’

social and help organizations have job listings.

  • 13. Unions and Apprenticeship Programs: Provide job opportunities and information.

Contact your state apprentice council or labor union directly.

  • 14. Chamber of Commerce: Visit local chambers to check their directory of employers.

Contact those employers directly.

  • 15. Business Journals, Newsletters for Professional or Trade Associations: Often

advertise job openings in their field. Ask for these at the local library.

  • 16. Internet Websites: A great way to reach numerous employers and get a lot of information

about companies and positions.

  • 17. Part-time Work/Volunteer Work: Job experience and personal contacts. A chance to try
  • ut different jobs.
  • 18. Recorded Job Announcements: You can get a list of phone numbers from your local one-

stop career center.

How Do You Find The Jobs?

Job Search Priorities

  • Q. My husband has been out of work for six months. While he has had a few interviews,

none have resulted in job offers. My question is concerning his sending out resume after resume with no response. Should he be looking to work with more headhunters, although they have been of little help in his search, or perhaps there is some other resource he is unaware of? His efforts are great in trying to obtain a job. It just seems fruitless to continually apply blindly to jobs he finds on the internet. Can you advise?

  • A. Looking for a job can be a time consuming, frustrating process filled with dead ends and

activity that seems to have no pay off. He is generating interviews, which is a good sign. Having support while trying to find the right opportunity can make this often ego-damaging situation less stressful, and letting your husband know you think his efforts are great is a good start.

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What many job seekers don't realize is that they have a new career - and that career is sales. Until you are a successful sales person, selling yourself into a job, you don't get to go back to your previous field, or your new target job. Successful sales people will tell you that being effective means doing the right activities, the right number of times. The job search is very similar. In general, there are 4 ways to get a job. Some are much more effective than others, and they are the methods that are more challenging. Let's say you have 30 hours a week to conduct a job search. Plan on dividing your time so that you focus on high impact activity most, and low impact activity least. Surprisingly, most job seekers do not. Method 1. Most career and employment professionals will tell you that 60 to 70 percent of job seekers find their jobs through networking. People hear this yet, most job seekers do not dedicate the time it takes to develop a really effective network. Experience has shown me that a successful job search at the manager/director level takes about 140 face-to-face networking meetings. You might think that there is no way you can meet this many people. You have more tools now to make this work than ever before. LinkedIn can help you network; college alumni associations, former colleagues; golf buddies; your spin class pals, your hairdresser; your kid’s teacher.....you get it. You might be able to make these meetings happen in 4 or 5 months, or 6 or 8 months or longer. Your goal is up to you. But if 60 percent of people get their jobs this way, this is where you want to spend your time. Learn how to network well, develop the skills; provide your contacts with a list of your target companies, and follow up regularly. Method 2. Your next activity is focused on placement firms. Based on your level, you might try to work with retained firms, or contingency firms. Remember that these firms work for the company to find the right person - they do not work for you to find you a job. You are encouraging your husband to work with search firms, and he should try to do that, however in this economy, placement firms are struggling with very few jobs to fill. They are typically highly specialized roles, and not positions for career changers, or people who do not fit the exact specifications outlined by the company. Develop a robust LinkedIn profile, and use it. Search firms use this tool and others to find

  • people. Find the right firms for your function or industry, make sure they have your resume, and

move on. If they can make a match, they will. In good times, about 15 to 20 percent of job seekers get their jobs through placement agencies.

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Method 3. Find the ads. Newspapers still have want ads, as do the Job Boards. Also look into industry specific job boards - find everything that speaks to your function or your industry. Go directly to company web sites to review postings they have. You may not find them anywhere else. Develop and tailor great responses to ads. Make your response as specific as possible and remember to show results. Ads generate 10 to 20 percent of filled positions. Method 4. The last 10 percent of jobs come from cold job search activity. This is where a mass mailing to specific kinds of companies might come in or a very targeted letter to companies where you believe there may be a need you can fill. This activity can be very time consuming, and the pay

  • ff is very limited.

There are all sorts of other job search activities, but these are the primary methods of landing a

  • job. Review your time. Are you spending time on high impact high potential activity, or easier,

low impact low result activity? Job searches can be long; tighten your time line by being an effective sales person.

Focus on Results-Oriented Tasks

Time is the currency of a job search. It's what we "spend." We spend money in a job search, too, of course, but by far the biggest factor in a successful job move is how you "spend" your

  • time. To double your results on a job search spend less time in low yield tasks and more on

results-oriented tasks. COMPUTER SEARCH Pat was spending 20 hours a week in front of a computer monitor filling out applications with no job interviews to show for it. He cut Internet search time down to 5 hours which freed-up 15

  • hours. He spent those volunteering at his trade association and attending two job-search

networking meetings. Within four weeks he had three interviews. One was bad, one good, and

  • ne was excellent.

The excellent one was right out of Monster.com, so was his networking in vain? No. He never would have landed the interview without the connection he made at the association. This contact knew the company Pat applied to online. He clued Pat in on background information for this position. Pat was able to leverage this "insider" information into a powerful cover letter that landed the interview. He spent 15 new hours, but he didn't add 15 hours, he simply applied them to the high yield activities.

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PAPER PILE-UP Piles of paper ate Jill's time. For any task she had had to do, she worked around mountains of business cards, company webpage printouts, receipts, books, articles, help wanted pages, printouts of job postings, etc. It took her as long to find a number or posting as it did to complete the call or application. Jill decided on clear-cut guidelines for organizing her paperwork. She also wisely employed a vertical filing system. Once she learned a one-touch system for organizing paper and she "went vertical," she added an extra hour a day in time, and even more in concentration because there were no stacks of paper distracting her. Her networking and tele-search sped up immensely. Getting Going With Basic Time Management One job hunter told me, "No matter what I do, I feel guilty I'm not doing something else!" To cure that, start at Level One and rank your job search activities. Remember there is a lot more to professional time management, organization and planning than the basics. To help you understand the complexity I see there are four levels of time/priority

  • management. Each level needs to build on the previous. Your experiences in one level allow

you to add skills and knowledge at higher levels. Here is my idea of the levels:

I. Basic Time Management. Level One: Classifying various job search activities by how effective they are. II. Fundamental Time Management. Level Two: Using a system to keep daily attention on the resulting highest priorities. III. Advanced Time Management. Level Three: Handling procrastination, delegation,

  • rganization, and information storage and retrieval

IV. Master Time Management. Level Four: Preventing time vampires: paper pile-up, uncontrolled e-mail, and data loss.

LEVEL ONE Here is a look at the basic time management skills as reflected in job search tasks. Here are 20 activities along with my take on their relative importance in a job campaign. I classify them as high, medium, low, and a waste-of-time.

  • 1. Creating a Resume. High. You never get a second chance to make a first impression. Make it

as powerful a selling tool as possible.

  • 2. Revising the Resume. Low. Everyone will tell you to change your resume this way or that.

Lots of the advice is conflicting. Once you have a version with content and format you feel good about, leave it alone. While you can tailor it for each posting, time wise, it's better to compose a relevant cover letter than rewrite a resume for each job.

  • 3. The one-minute commercial. High. Without a memorable answer to "what are you looking

for," you'll be forgotten. Quite the opposite of what you want to have happen.

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  • 4. Salary Negotiations Training. High. Good pay is the whole reason you work in the first place,

and something you often need to deal with in the first contact with an employer. Huge chance you'll be screened out of an interview if not handled right.

  • 5. Preparing Sensitive Questions responses. High. You know the questions that will put you on

the defensive. Rehearse answers so you don't lose confidence or ad-lib about this during an interview.

  • 6. Sending out Unsolicited Resumes. Waste of time. There is only a small set of searches that

this will work in at all. (Ones where you are looking for work exactly in line with what you've been doing no career change, no promotion.) Even then, compared with networking and other tasks, it's Low.

  • 7. Values and Interests Testing. Low. That's supposed to help you put more focus in your job
  • search. However, tests don't usually produce practical insights into your focus. They're fun,

maybe, but if you just look in your heart or have a good conversation with a friend, you can discover well enough what turns you on, career-wise. If not, get a career advisor/coach who is good at getting focus without relying heavily on tests.

  • 8. Soliciting Recruiters. Medium. When you and your campaign are properly positioned, you

don't need to find recruiters, they will find you. Direct mailing won't enhance your chances significantly more than being visible on LinkedIn and other resume posting sites.

  • 9. Surfing Internet Job Postings. Low. Are you surprised? It gets it's "low" rating because of the

enormous time it can take, making it very "time-expensive." Set up your Internet auto- responders, spiders, and resume postings to bring new jobs to you. Find any niche job boards relevant to your search. Then limit your time, applying only to jobs you are excited about.

  • 10. Networking with Family and Friends. Depends: could be Low or High. Networking should

start with targeting companies you want to apply to. Then if family or friends can help you meet someone personally in that company, okay - High. But if you just ask family and friends, "Know anyone who's hiring?" that's Low -- the wrong place to start.

  • 11. Group Networking Meetings. High. Attend two employed-groups and two unemployed

groups per week. Personal contact is the highest yield activity as long as you're making a good impression.

  • 12. Helping Others. High. But don't do anything for someone that they can do themselves.

You've got enough to do with your search without adding someone else's.

  • 13. One-on-one Networking Meetings. High. Face to face if possible, and with reciprocity,

"Thanks for your time and I hope to pay this favor back to you or someone you know."

  • 14. Cold Calls Tele-search. Waste of time. You will be forgotten almost immediately. You'll be

barging in on people's time. You'll only get information on published openings, not created positions.

  • 15. LinkedIn, Facebook, Twitter. High, Medium, Low, respectively. Make sure your LinkedIn

profile is well done and enticing. Don't have anything extreme or politically incorrect on any site.

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  • 16. Answering E-mail. Medium. This activity can be a huge time expense. Make sure filters are

in place. Triage your replies. Set a timer and keep it to a limit.

  • 17. Research on company: Job Interview Pending. High. Obviously.
  • 18. Research on company: no job interview. Medium. This is the right direction if you're creating

a practical hit list of job targets. Keep to time limits.

  • 19. Getting published in your industry's trade journal. High. Visibility and credibility activities are

high priority. It's not who you know, it's who knows you!

  • 20. Training: workshops, books, webinars, speeches, etc. High. There will be some duds in this

process, but all in all, it's better to train and learn by trial-and-success, than to rush in and learn by trial and error. This list is a good start. Add your own activities. Adjust my general ratings higher or lower depending on your circumstances.

How Do You Find The Jobs?

Weekly Planning (Sample 12-Week Guide)

A Week-By-Week Guide To Your Job Search

Caroline Ceniza-Levine In my last post, I covered a Month-By-Month-Guide To Your Career in 2012. This same practice

  • f breaking down a seemingly large task into smaller, systematic actions can be done with your

job search. However, it wouldn’t make sense to stretch out an active search over 12 months. It’s true that sometimes a job search can take a long time. But you shouldn’t aim for a long, drawn-

  • ut job search. It’s difficult to get traction and maintain momentum when your pace is too slow.

Instead, build urgency into your job search by aiming to get your first offer within 3 months. Here’s a 12-week guide on what to do for an efficient job search:

  • 1. Identify what you want. You can’t go after something that isn’t clearly defined. For a job

search, this means Industry + Function + Geography = Well-defined Target. You can have multiple targets, but each one should be narrowly defined.

  • 2. Create your marketing materials. For each of your targets, tailor your resume, cover letter,
  • nline profile and networking pitch. The pitch and cover letters change most frequently. I’m

not a supporter of having too many different resumes or online profiles – it’s not feasible from a time perspective and often not necessary.

  • 3. Start your research. The best way to prove that you are serious about a target is by how

much you know. Know the major competitors, trends, challenges, recent news.

  • 4. Reconnect with your Network of 100. Everyone knows at least 100 people. You probably

don’t interact with 100 people on a regular basis so jumpstart your search by saying hello to 100 people from your alma mater, past workplaces, community organizations, etc. Do NOT

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talk about your job search; just say hello. This ensures that when you do have to talk about your job search it’s not the first time they’re hearing from you.

  • 5. Pick 5-10 target employers. Now that you know what you want, have marketing materials to

support you, have done some preliminary research, and started building your personal network, you can reach out to the market. Pick specific companies, at least 5 and ideally 10, where you will research the company (Google is a great starting point) and identify people you know (check LinkedIn for contacts you may not even realize).

  • 6. Add 5-10 more employers. Once you have contacted people at your first set of companies,

you have to give them time to respond. While you’re waiting, add 5-10 more companies. This ensures that your pipeline always has fresh leads.

  • 7. Go back to people you have already contacted, even as you add new names. The follow-up

stage is where a lot of people lose momentum. Remember those initial set of targets? Keep following up. Remember that next set of targets? Follow up with those too.

  • 8. Troubleshoot your search. At this stage in your search, you have identified companies and

reached out to people. Are they getting back to you? What is their response? If you are not getting an initial response, that’s a problem. If you get the initial meeting but no subsequent meetings, that’s a different problem. If you are getting through to actual job interviews but not getting to the offer stage, that is yet a different problem. Always take an audit of your search at different points so you can identify and fix problems early.

  • 9. Keep expanding and maintaining your pipeline of leads. You can’t just have 10-20

companies in your target group and expect to find a job. Not everyone will be hiring. So even while you’re following up with initial leads, you need to add more names and

  • companies. This is where you have to juggle expanding and maintaining your network.
  • 10. Add another target industry/ function if you have the interest, or if you need to expand
  • possibilities. Remember that you might have identified more than one target to pursue. It’s

ideal to start with one at a time to help you focus your research and networking and to build up momentum. At this stage, you probably have critical mass in at least one target and can layer on another.

  • 11. Don’t forget smart, thoughtful follow-up. You can’t just ask people if they got your email and

beg them to speak with you. One follow-up can be about your initial approach, but after that mix it up – send an article of interest, congratulate them if you read something good about their work or company, update them on something interesting you’re doing (not job search related – you are more than just your search).

  • 12. Focus on getting to a decision, even if it’s a No. While you want to respect that companies

need time to schedule meetings and make decisions, you want to make sure you’re getting to a decision eventually. By now, you should be getting feedback – will they hire you, are they hiring anyone, if they’re not hiring you what would they recommend? You need to know you can get to a decision; otherwise something to troubleshoot is negotiating for more information and closure! There is a lot to do in a job search, so this is just a road map of major highlights. But use the roadmap to keep you on track so you don’t get distracted along the way. It’s easy to get caught up in the many minute details but you want to make sure you’re driving to a hiring decision with a sense of urgency.

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You can use a chart similar to this one to track your progress during your job search. This is a chart developed to track job search progress over a two-week period and is set-up for a Thursday-Wednesday week, which was based upon reporting out at an accountability meeting every Thursday.

What Is Your Brand and How Do You Develop It?

Your Communications Strategy and Presence

8 Steps to Writing a Bio Like a Pro (by Chris Brogan)

A short professional bio has become increasingly important as most of us suffer from information fatigue and cannot be bothered to read lengthy documents about anybody. Experts such as Matthew Levy reckons your bio is the most important document you will ever write. A bio is useful for a host of reasons such as applying for a job, publishing an article or guest blog post, general networking etc. It’s basically a great vehicle for quickly communicating who you are and what you do.

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You are likely to have a bio somewhere on the Internet already. If you write a blog, it will be your “About” page. If you are on LinkedIn, it will be your summary. If you are on Twitter, it will be your, wait for it… Bio! These three most probably have different lengths, with the minnow being Twitter that only allows for a 140 letter bio. As writing a professional bio is the hottest thing since sliced bread, you best get on with it and follow these simple steps to do your personal brand proud. Here are a few tips to follow when creating a bio. (1) Identify your purpose - Why are you writing this bio? Who will read it? You need to take some time to think about your readers and what you want them to think about you. People write anything from professional bios for getting freelance work, a comedy bio full of in-jokes for your friends or a bio for the back of their next piece of pulp fiction. Keep your audience in mind when authoring your bio. (2) Third person perspective - This is your Harry Lime moment. Your bio should sound as though it were objectively written, although it is obviously anything but. If you look at any book cover, the bio will be in the narrative mode even though the author has probably written it

  • themselves. So instead of writing “I have lived in Switzerland and I speak 3 languages”, try

“John has lived in Switzerland and he speaks 3 languages”. (3) Micro, Short and Long - You may need a micro, a short and a longer bio for different

  • purposes. You will find that your bio will be requested in different lengths and therefore it’s

advisable to keep three or even more versions. The micro bio is basically a sentence that you can use as your elevator pitch and on your Twitter profile. The short one should be one paragraph long and cover all the need to knows. The longer one adds the nice to knows and should sum you up completely. As a rule of thumb, the shorter one should be roughly a hundred words; the long one could be up to one page. (4) Start with your name - You will want to put your name in the first sentence of your bio so the reader catches on and realizes what they are reading. Just like when you are introduced to somebody, you will start with your name and then move on to pleasantries. (5) State your business - Just like a resume, you want to drop your occupation and accomplishments in there early. The reader needs to be hooked and enticed to keep reading. An example would be to write that you are an “open market sales person” and you have “increased sales by 200%” in your current position - music to the ears of any sales manager. (6) Throw in some personality - Add some flavor to your bio by including something

  • unexpected. This can be a bit of humor or just curious information that you think people will be

interested in, such as you being a fine wine connoisseur – already a topic for conversation. I am sure you have read words to this effect at the end of a bio: “and in his spare time, he really enjoys writing about himself in the third person”. A little witty twist at the end can tell a lot about your personality. Be careful with how you do this as these bios are primarily for business and may be your first introduction to someone in a job search setting.

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(7) Contact details - End your bio with your contact details or hyperlink the content to ways of contacting you like your email or your LinkedIn profile. (8) Read and rewrite - Get your friends to proof your bio before you publish it anywhere. Remember that your bio is a living document and you should review it on a monthly basis. As it’s fairly short it won’t take you too long to make changes that can be quite important to the reader. SAMPLE BIOS: Dan Schawbel Dan is the leading expert in personal branding for the generation-y audience, with an award winning and world recognized Blog, a TV podcast series that he directs, Awards that he gives

  • ut, and a Magazine that benefits the American Cancer Society. He has written over 20

publications for major magazines and online resources and has been featured in Fast Company Magazine and Yahoo! Finance and is EMC’s social media expert. He is also establishing the first 360 degree personal branding website, DanSchawbel.com, creating a new standard for career development. Recently, he has redefined personal branding by establishing a collaborate wiki, which he is using to acquire knowledge from all the leading experts to establish a single definition for personal branding. Shellye Archambeau As the CEO of MetricStream, Shellye Archambeau is responsible for running all facets of the

  • business. Shellye has a proven executive management track record and over 20 years of

experience driving sales growth in the technology industry. Prior to joining MetricStream, Shellye was Chief Marketing Officer and Executive Vice President of Sales for Loudcloud, Inc, responsible for all global sales and marketing activities. At Loudcloud she led the transformation into an enterprise-focused company while growing sales 50% year over year. Previously, she served as Chief Marketing Officer of NorthPoint Communications, where she led the design and implementation of all sales and marketing strategies. Shellye also served as President of Blockbuster, Inc.'s e-commerce division and was recognized by Internet World as one of the Top 25 'Click and Mortar' executives in the country in June of 2000. She spent the prior 15 years at IBM, holding several domestic and international executive positions. Shellye serves on the board of directors of Arbitron, Inc. and the Forum for Women Entrepreneurs and Executives. She earned a BS degree at the University of Pennsylvania, Wharton School of Business. Craig Donato Craig Donato is the co-founder and CEO of Oodle, a search engine for online classified listings. Prior to Oodle, Craig was CEO of Grand Central Communications, an internet service for business-to-business integration. Before joining Grand Central, Craig was a senior vice president at Excite@Home where he oversaw the Excite Search and Community business units and managed Network Programming. Craig holds an MBA from Stanford Graduate School of Business and a BS in Electrical Engineering from Virginia Tech.

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Jim Heeger Jim has held a number of high tech senior management positions in Silicon Valley over the past twenty years. He is currently President, CEO and Chairman of PayCycle, the leader in on-line payroll for small businesses. Prior to PayCycle, Jim was SVP for the Creative Professional Business Unit at Adobe Systems, Inc. responsible for launching the Adobe Creative Suite. He joined Adobe from Fotiva, a photo management software and services company which was purchased by Adobe in December, 2001, where he was the president and CEO. He came to Fotiva via New Enterprise Associates (NEA) where he served as an executive-in-residence. Heeger had a long and successful career at Intuit, where he was most recently SVP and General Manager of Intuit’s Small Business Division. During his seven years at Intuit, he also served as CFO, SVP of operations and customer service, and VP and General Manager of the checks and forms business. Before joining Intuit, Jim held positions from product marketing engineer to distribution manager during a ten-year career at Hewlett-Packard. He earned an MBA from Stanford Graduate School of Business in 1982 and a BS in management from MIT in

  • 1978. Jim was a Board member of Fotiva and has held Board Observer roles at Excite and

MissileLock. Ken Rudin Ken is co-founder and CEO of LucidEra, bringing more than seven years of executive experience with leading software vendors to this On-Demand/Software-as-a-Service company. Previously, Ken created and was VP and GM of Siebel's CRM OnDemand hosted business unit. Ken was also the VP and GM of Siebel's flagship Sales Force Automation product line and VP

  • f Marketing for Siebel Analytics. Ken was previously SVP of Engineering and Products for

Salesforce.com; Ken led all product development and product marketing functions for the company's first release of its groundbreaking, hosted CRM solution. He was CEO and co- founder of Emergent Corporation, a consulting company focused on data warehousing and Business Intelligence solutions, where he experienced first-hand the cost and complexity of building on-premise analysis and reporting solutions. Previously, Ken was the Director of Oracle's Scalable Systems Division, where he helped pioneer the use of highly parallel hardware and software technology in large-scale data warehousing environments. He was a founding member of NetSuite's advisory board. Ken holds a BS in computer science and electrical engineering from Harvard and an MBA from Stanford Graduate School of Business.

What Is Your Brand and How Do You Develop It?

Your “Look”

Look like a professional…err on the side of conservative and more professional for your interviews and networking face-to-face. Conservative Interview Attire

  • Solid color, conservative suit / sport coat
  • White, long-sleeve shirt
  • Conservative tie (for men)
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  • Dark socks
  • Professional shoes
  • Very limited jewelry
  • Neat, professional hairstyle
  • Easy on the lotions-n-potions
  • Neatly trimmed nails
  • Portfolio or briefcase

What Is Your Brand and How Do You Develop It?

30-60 “Me” / Elevator Speech

When Anita Attridge worked in human resources at Merck and Xerox, she frequently kicked off job interviews with a standard request: Tell me about yourself. A striking number of applicants couldn't answer her coherently. "You'd get everything from, 'Where do you want me to start?' to their whole life story," she says. She's now a coach with The Five O'Clock Club, a career counseling firm. "People screw it up all the time," agrees Connie Thanasoulis, a career services consultant at the job search Web site Vault.com. "They think they should walk you through their entire résumé." Instead, Thanasoulis, Attridge and other career and communications pros agree, job seekers should be prepared with a 15- to 30-second "elevator pitch," so-called because it should be so vivid and concise it could be delivered in the space of an elevator ride. How do you sum up your life's experience and job ambitions in 30 seconds or less? First of all, think about the benefit you can confer on the employer, advises Jane Praeger, a media coach who heads Ovid Inc., in New York City. "People are too apt to go in with a laundry list of skills--I can do this, I can do that," she says. "Instead, say, for example, 'I can make sure your employees are well supervised and motivated.'" Praeger's own elevator pitch? "I help people figure out what to say and how to say it, to get the results they want." Thanasoulis' strategy: Start by filling a whole page with what you would want to say to a hiring

  • manager. Cut that down to half a page. Keep cutting until you get to a quarter page. Then pull
  • ut three bullet points that give a snapshot of your career. Thanasoulis's pitch: "I spent 25 years
  • n Wall Street heading up a staffing organization for Fortune 500 companies. Now I take those

insider secrets and teach people how to run an efficient, effective job search." Thanasoulis, Praeger and Attridge agree that practice is essential. "Practice until it's as easy as saying your name," says Attridge. Always rehearse out loud, in front of a mirror, or to a friend or into a tape or video recorder. Force yourself to sound enthusiastic. Too often job candidates recite their pitches in a monotone or rush through them without passion. "Often the content is very good, but the delivery is so bad you don't hear it," Attridge notes. Career coaches suggest preparing more than one pitch, for different audiences. Win Sheffield recommends tailoring a specific one for each interview. "Develop your pitch with a specific person in mind," he says, and make sure it includes where you've been, where you are and where you're going.

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It's helpful to have a pitch designed to work in a social setting that doubles as a networking

  • pportunity, such as a college reunion. In that kind of situation, Thanasoulis advises, mix in

personal details along with the professional ones. For her that would mean something like, "I worked in corporate America for 25 years. I created my own business, and I absolutely love it. My husband and I built a home on Staten Island, and we just adopted a 180-pound mastiff." Then see what your conversational partner picks up on. As much when you're selling yourself as at any other time, it's important to pay attention to your

  • audience. "The pitch is no substitute for developing a relationship with a person," Sheffield

notes. PLEASE NOTE: For more help, do a YouTube search for “job search elevator speech”. You’ll find lots of videos you can watch. Some you may connect with better than others.

What Makes A Cover Letter Good?

Killer Cover Letter Tips

By Jimmy Sweeney, President of CareerJimmy and Author of the Amazing Cover Letter Creator When it comes to writing a cover letter, the experts advise you to make it short--using fewer rather than more words, succinct--clear and focused on your key points, and sincere--writing from your heart and mind. Good advice! But how are you to accomplish this task? Here are some KILLER cover letter tips to get you noticed and hired:

  • Greet the hiring manager.

Dear Mr. or Ms. . . .

  • Give the location of the job ad where you learned about the position.

I appreciate your posting the job description on CareerJimmy.com. I knew at once when I saw it that. . .

  • Introduce yourself to the hiring manager.

I'm a Certified Public Accountant looking for a new position in your city . . .

  • Present your skills.

In addition to my accountancy skills I am known as an excellent communicator and a strong leader with business savvy and tech know-how-abilities that I recognize are important to you.

  • Mention your prior work experience.

I was employed at the Adams-McKinley Accountancy Firm as Vice President for the past five years . . .

  • Display your ability to communicate clearly.

Mastering creative problem-solving skills is one of my primary goals. My priority is to examine information, interpret it, and find creative solutions within a framework of responsibility, ethics and honesty.

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  • Demonstrate your knowledge of the company.

I have wanted to work for Preston and Bates Brokerage House for the past five years and have groomed myself so that when an opportunity to interview for an opening came up, I'd be ready. I respect the vision of your firm--to serve the customer first, last, and always.

  • Refer to your enclosed resume.

For specific details about my work experience please see my enclosed resume.

  • State your educational background.

I earned my CPA degree from San Diego State University in San Diego, California in 2003.

  • Request an interview.

May I meet with you to talk over this important position and how I can contribute to your company and take care of your customers?

  • Include your contact information and availability.

I'd be happy to meet you at your convenience any afternoon from one o'clock on. Please phone or email me at my home using the contact information above.

  • Express your gratitude for reading the letter.

Thank you for taking time to read my cover letter and for considering me for an interview. Call For Overtime If Needed As soon as the cover letter is complete, review it once or twice to see if it did the job. If not, call for overtime. Go through it again step by step, making sure that every word, every sentence, every paragraph and every point is written in the clearest way possible so that when the letter reaches a hiring manager, he or she will know at a glance that you are the person most fit to fill the job opening.

How Can You Have A Successful Interview?

Practice, Practice, Practice

Behavioral Interviewing

From Professional Edge Forum - Courtesy of Oswego State University of New York

Behavioral Interviewing is a new style of interviewing that more and more organizations are using in their hiring process. The basic premise behind behavioral interviewing is this: the most accurate predictor of future performance is past performance in a similar situation. It focuses on experiences, behaviors, knowledge, skills and abilities that are job related. Traditional interviewing questions ask you general questions such as “Tell me about yourself.” The process

  • f behavioral interviewing is much more probing and works very differently.
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Critical Points About Behavioral Interviewing

Employers predetermine which skills are necessary for the job for which they are looking and then ask very pointed questions to determine if the candidate possesses those skills. To assess which skills the employer seeks, review employer literature, speak with alumni, family and friends who work for the employers, and listen carefully during the organization’s information session.

  • Always listen carefully to the question, ask for clarification if necessary, and make

sure you answer the question completely.

  • Your interview preparation should include identifying examples of situations where

you have demonstrated the behaviors a given company seeks.

  • During the interview, your responses need to be specific and detailed. Tell them

about a particular situation that relates to the question, not a general one. Briefly tell them about the situation, what you did specifically, and the positive result or

  • utcome. Your answer must contain these three steps (situation, activity, result or

“SAR”) for optimum success.

  • Before the interview process, identify two or three of your top selling points and

determine how you will convey these points (with demonstrated SAR stories) during the interview. Interviewing Guide

  • Your interview preparation should include identifying examples of situations where

you have demonstrated the behaviors a given company seeks. During the interview, your responses need to be specific and detailed. Tell them about a particular situation that relates to the question, not a general one. Briefly tell them about the situation, what you did specifically, and the positive result or outcome. Your answer must contain these three steps (situation, activity, result or “SAR”) for optimum success. They refer to this as “digging a well.” The interviewer will sometimes ask you open ended questions to allow you to choose which examples you wish to use. When a part of your story relates to a skill or experience the interviewer wishes to explore further, he/she will then ask you very specific follow-up questions regarding your behavior. Before the interview process, identify two or three of your top selling points and u It is helpful to frame your answer as a story that you can tell. Typically, the interviewer will pick apart the story to try to get at the specific behavior(s) they seek.

  • These can include “What were you thinking at that point?” or “Tell me more about

your meeting with that person.” or “Lead me through your decision process.”

  • Whenever you can, quantify your results. Numbers illustrate your level or authority

and responsibility. For example: “I was a shift supervisor.” could be “As Shift Supervisor, I trained and evaluated 4 employees.”

  • Be prepared to provide examples of when results didn’t turn out as you planned.

What did you do then?

  • Your resume will serve as a good guide when answering these questions. Refresh

your memory regarding your achievements in the past couple of years. Demonstration of the desired behaviors may be proven in many ways. Use examples from past internships, classes, activities, team involvement, community service and work experience. In addition, you may use examples of which you may be especially proud such as running a marathon, exhibiting paintings in an art show, climbing all the Adirondack High Peaks, designing a web site, biking across the country, etc.

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Examples of an SAR Answer (Situation, Action, Response)

Situation

During my Public Relations internship, I noticed that attendance at community events had dropped by 30% over the past 3 years.

Action

I designed a new promotional packet to go out to the local community

  • businesses. I also included a rating sheet to collect feedback on our events

and organized internal round table discussions to raise awareness of the issue with our employees.

Result

We utilized some of the wonderful ideas we received from the community, made our internal systems more efficient and visible and raised attendance by 18% the first year.

A Complete SAR Story

Right before Thanksgiving break, most of my house mates had gone home for the weekend

  • break. I received a call that one of my house mates had been involved in a car accident. I

volunteered to go the hospital to be with him and then called his parents. I also made arrangements for them to stay at a nearby hotel when they arrived. They were pleased I had taken time from my own weekend to help them. My house mates congratulated me for keeping a cool head, going above and beyond, and handling the situation. I’ve since decided to volunteer on the campus ambulance service.

How Can You Use The Web For Your Job Search?

Blogging:

  • Text and photos, audio (podcast), or video (vlog).
  • Any user can view and comment.
  • Comment on other’s sites to get your name out there and attract viewers to your blog (if

you have one).

  • Hiring managers and recruiters may be looking for people with your skills and
  • experience. Blogs are a place they sometimes look to find “experts” and people they’d

be interested in hiring.

  • By blogging and putting a link to your personal website it will raise your personal website

up in a Google search so you can be found by people who don’t even know you exist.

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How Can You Use The Web For Your Job Search?

LinkedIn Basics

Additional Tips:

  • Your profile will not be 100% complete unless you have a picture and at least 2 (or

3…they recently changed the guidelines) recommendations.

  • You can use your network connections to request introductions to people that are in their

network, if you have no direct connection on your own.

  • Be kind to people if you don’t know them and do not want to add them to your network.

LinkedIn places restrictions on people who have received 5 “Don’t Know” responses to

  • invitations. If you get an invitation from someone you don’t know and you don’t want to

add him/her to your network, just archive the request and leave it unanswered.

  • You can follow people and companies to know what’s going on with them – job

announcements, promotions, new business items.

  • You can do “advanced” searches for people or companies. For example, if you wanted

to find VP’s in CPA companies in northern California, you can do that. Then you can see if you have any way to connect with them through groups or your network.

What Are Some Other Tools To Help You Succeed?

Information from On-Going SacProNet Meetings

Business Card Resume

By Martin Yate CPC "Have you heard about a 'mini-resume' that fits on a personal business card?" One of my readers asked, "I was wondering your opinion on these resume cards, part of me says its a good thing another part not so much?" The first time you hear about a business card resume, it can sound like a gimmick, and you should know better than to waste valuable job search time pursuing gimmicks. That said, business cards are an accepted sales tool the world over, and for a job hunter they're so much less intrusive than carrying around a wad of resumes under your arm. If you want to try a business card resume, you must consider the severely limited space available to you and use that space wisely:

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Front of the card

  • 1. Critical Information: Your name, target job title, telephone number and email address.
  • 2. Use legible, business-like (Times Roman, Arial) fonts.
  • 3. Make it readable. Limit the word count so that you can maximize font size to increase

readability; better to have one legible email address than add a social network address and have them both illegible.

  • 4. No one in a position to hire you can read an 8pt font…and reminding someone that they

are old and have failing eyesight….not a good sales pitch. Back of the card

  • 1. Space is minimal, so less is more and readability is everything, the words you choose

must communicate both your understanding of the job and your ability to deliver when you are doing that job.

  • 2. Repeat your target job title.
  • 3. This is followed by a two word headline on the next line:
  • 4. Performance Profile
  • A. Then follow this with a single short sentence that addresses the #1 deliverable of

your target job. The #1 deliverable in your job (and all jobs) is the identification, prevention and solution of problems within that specific area of professional

  • expertise. It is ultimately what we all get hired to do.
  • B. Finish with a social network address that delivers a comprehensive professional

profile to any interested reader, such as your LinkedIn profile; or your web-based resume or any other URL that delivers the full story on your professional capabilities. As an example we can all relate to, an accounting professional who worked in Accounts Receivable might have the rear side of a business card resume that looks something like this: Notice that by starting this mini-resume with a verb, you not only show understanding of what is at the heart of this job, you also deliver a powerful personal brand statement by telling the reader what to expect.

Getting Your E-mails Noticed…and Opened

No one answers the phone. No one returns your voice mails. No one answers your emails? So how do you get your message into the minds of today’s busy frazzled decision makers? Especially if you are a job seeker?

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1. Use an email subject line that will get opened 2. Brand and deliver the right message 3. More than once 4. To the right email address 5. As part of an overall constant marketing package Busy frazzled hiring managers get dozens, if not hundreds, of emails every day. (I get about 300 emails a day.) What makes you think for one minute that yours will be opened, read and acted upon? First, email should be part of an overall marketing package which includes phone calls, voice mail, snail mail and end-around techniques. As noted in “Headhunter” Hiring Secrets, voice mail followed by email increases the probability

  • f receiving a response by 30%.

Point 1: Use a subject line that will get opened. The most important part of your email is the subject line. If it doesn’t get opened, the rest is immaterial.

  • Symbols in a subject line generally direct your email into spam or cause it to get blocked

all together.

  • Here are subject lines that probably will not get opened. Why? Most will get deleted or

forwarded to HR (the perennial black hole)

  • Skip Freeman’s resume and cover letter
  • Response to your job posting
  • I heard you were hiring
  • Follow up
  • Your plant manager’s position
  • And the list goes on in regard to ineffective subject lines
  • So let’s look at subject lines that increase the probability of your email being opened
  • Quick note regarding your Aug 5 press release
  • Your article in Engineering Technology
  • Savvy driver of new business
  • Backlog is increasing and I can help
  • Is xyz’s new product abc affecting market share
  • Decreasing fiberglass scrap 27 percent

The subject line must suggest a powerful current relevant topic that is pertinent to the success

  • f the reader. What is in it for them? And it is not hiring you. It is what you can do for them.

There isn’t a company out there today in the business of hiring people. Companies are in the business of making money and only if you can demonstrate that you can make them money or save them money will they have any interest in speaking with you, much less hiring you. Point 2: Brand and deliver the right message. All of your email must be “above the scroll.” Emails that look like a novel will be hit with the delete key. Use bolding and bullet points. Make it impactful. Which email would you react to if you were a hiring manager”:

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SUBJECT: Follow up to resume Dear Dan, I am following up on my application regarding the sales marketing coordinator’s position. If I can answer any questions, please don’t hesitate to email me or call. Thank you, Amy Smith OR SUBJECT: XYZ Entertainment is busy and Amy can help Dear Dan, With the new Headliners Grill opening and the 75th Birthday Bash coming up in October, I know the XYZ Entertainment marketing team is very busy. Which is why “ya'll” need some of my creativity, skills, time and energy as the sales and marketing coordinator :) I hope to hear from the HR department and “ya'll” soon so I can begin helping you with all of the exciting XYZ events! Thank you, Amy Smith (Cell: 678-234-5678) The key to success is creativity coupled with metrics.

  • Create a message that is different and shows your impact on their business
  • Measure the success (metrics) of your messages and your subject lines
  • Adjust

Point 3: More than once. An email should be part of the overall “touch plan.” You should “touch” a decision maker / hiring manager every 10 days. This is being assertive without being aggressive (as long as each message is an attempt to deliver value to them…not what is in it for you but what is in it for them.) Point 4: To the right email address. If you don’t know the email address, go to the company’s press release section. You can often discern the suffix and generally the prefix from their PR

  • professionals. (Example: If you have any questions on this press release, contact

jsmith@xyzinc.com ) You can see that the probable prefix is the first initial followed by the last name and the suffix is the company name followed by inc.). Next use www.mailtester.com to validate email addresses. If www.mailtester.com can’t validate the email address or shows that it is invalid, then take this approach: Pick one email address and put it on the “To:” line. Next, go to the “bcc:” line and enter as many variations as you can think of. (Critical – make sure they are on the “bcc:” line.) When you hit send, the correct address will receive the message and you should get a “delivery failure” message back on all of the others. You will then be able to know which email address was valid.

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Point 5: As part of an overall constant marketing package. Marketing 101 teaches us that it takes “7 touches” to break through the clutter and begin to get a person’s attention. Most sales people and most job seekers give up after 3. And an effective touch plan consists of a variety of communication medium. Email, phone calls (and voice mail), snail mail, connecting with the admin assistant, LinkedIn invitations, InMail, etc. As a “headhunter,” I use these techniques daily to break through the clutter when reaching out to busy hiring managers to demonstrate how my candidate can make a difference and impact their business. In parallel, I assess candidates by their effectiveness in figuring out ways to connect with and “sell” to me. If I am recruiting for a sales position, the effectiveness with which the candidate gets in touch with me is illustrative of the job they will do for my client.

Criminal Background and Credit Checks

Employment Background Checks: Know Your Rights July 7, 2009 (By Lisa Vaas) As a job seeker, what are the chances that potential employers will run background checks on you?

  • Excellent. Ninety-six percent of human-resources professionals claim their organizations

perform background checks on potential employees and new hires, according to a recent poll by the Society for Human Resources Management (SHRM). What are they looking for? One-third of U.S. employers now use credit checks to screen applicants, according to a survey by the Los Angeles Times. Others verify claims made on your resume and in the job interview. Some look at criminal records, news reports, even sex-offender status. As a job seeker, what should you know about background checks, and how can you prepare yourself to face one? Permission granted The first thing to know about background checks is that they can't be done without your

  • permission. Employers are required to inform job seekers that they intend to perform a

background check and receive written permission from the job seeker, according to the Privacy Rights Clearinghouse, a nonprofit consumer information and advocacy organization. If an employer chooses not to hire an applicant because of information gleaned from a background check, they're required to notify the job seeker and provide the name of the company that prepared the report; the law includes a loophole for companies who run background checks themselves. Job seekers are also entitled to receive a free copy of such reports from the company that prepared them. The same holds true not only for job seekers but also for background checks run on current employees.

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What an employer can and cannot check The Fair Credit Reporting Act (PDF) (15 USC §1681 et seq.) sets a national standard for employers to follow when conducting a background check on an applicant or employee. It allows employers to use negative background reports to decide against hiring candidates. Background checks may consist of a mere credit check or can legally extend to criminal histories; driving records; and/or interviews with neighbors, friends and associates. According to the Privacy Rights Clearinghouse, the following information is off-limits to employers conducting background checks:

  • Bankruptcies after 10 years
  • Civil suits, civil judgments and records of arrest, from date of entry, after seven years
  • Paid tax liens after seven years
  • Accounts placed for collection after seven years
  • Any other negative information (except criminal convictions) after seven years.

Criminal convictions and anything in the public domain, i.e. reported in the media is fair game. What happens if a background check turns up erroneous information? Recruiters tell TheLadders they try not to assume that negative results pulled up on Google, for example, are true without a deeper investigation. Instead, they'll consult with job candidates to determine whether the negative findings are accurate. But Google searches and even professional background checks can return false positives, and the results are enough to disqualify you from a job, according to FCRA regulations. The Privacy Rights Clearinghouse has learned of multiple cases in which individuals remain unemployed for years, unaware that wrongful criminal records resulting from identity theft were the reason employers weren't hiring them. The Privacy Rights Clearinghouse is compiling reports of those who've recently been denied employment due to erroneous employment background checks; those who suspect or know this to be their situation are asked to contact the PRC. Forewarned is forearmed Wrongful criminal records and credit smears stemming from identity theft are notoriously hard to clear up. So can honest blemishes on your record, such as a high-profile failure at a past employer, a bad credit history or a family member's arrest. But you can get ahead of bad background checks by performing one on yourself. By investigating himself, a job seeker can find and address any erroneous information that might be associated with his paper trail, or at least be prepared to face questions on correct, but negative, results employers might find. Start with credit reports. The FCRA guarantees individuals once-yearly access to a free credit report from each of the three nationwide reporting agencies - Experian, Equifax and TransUnion. Job seekers can also opt to pay for a more thorough background check with a service such as MyBackgroundCheck.com, which costs $89.99 and delves into county criminal searches and delivers a Social Security address locator report; previous employment verification for three positions; education verification (highest degree earned); national sex-offender search; and a check against the FBI's Terrorist Screening Database. By seeing what a potential employer will see, an applicant be able to begin correcting false information and prepare to defend negative reports.