WHO WE ARE Jupiter Real Estate Group is a luxury boutique real estate agency with an international presence, specializing in modern aesthetics, elevated service, and proven results. Luxury is all about attitude, aesthetic, and inspiration. It’s about that moment of surprise when someone walks into a space and gets the feeling of the impossible being possible. We evoke this response from the moment we open your door to the marketplace – a response that captures “emotional value.” It is emotion that equates to more than market value, creating premium pricing for the properties we prepare and list for our Sellers.
OUR PHILOSOPHY Best practices, local expertise, and personalized attention is our culture, and the foundation of our service to our luxury clientele, regardless of price point. After 27 years of serving, studying and living in the San Francisco and Marin County markets, along with over two decades of luxury new construction experience, Cheryl Spence and Jupiter Real Estate Group excel in their knowledge and expertise in both marketplaces at every price point. This experience has given us a unique window into the world of Buyer and Seller tendencies and marketplace outcomes. Our consulting, marketing, sales, design, project management, and personal customer service all aspire to the needs of buyers and sellers in the modern luxury space . Experience informs every decision and every recommendation. Jupiter Real Estate Group has a record of successfully selling homes that require a special marketing effort, and that sometimes comes with unique and challenging conditions to overcome. JREG | 2019
Jupiter Real Estate Group's impeccable reputation is reflected in the thousands of people we've assisted over the years, from Marin to San Francisco. Working within the many and varied real estate environments, we consistently achieve record-setting sales prices in the shortest period of time within each neighborhood our listings have sold. We attribute this success to our ability to recognize a property’s hidden value, down to the smallest details, compensate for any shortcomings or objections, and position the home intelligently with respect to the market value and pricing. Once the home is prepared and ready for market, our aptitude for managing disclosure, risk, and the expectations of Buyers and their Agents, consistently exceed our customer’s expectations while bringing optimum results for all parties involved. JREG | 2019
BOUTIQUE VS BIG BOX Is there a difference in the brokerage you choose? Maybe not what you'd expect. Corporate brokerages rely on the same market Boutique, luxury brokerages like Jupiter Real Estate Group thrive on meeting a client's needs. Assisting our information, industry resources, and expertise to address the needs of Buyers and Sellers. We highly Buyers to find and secure the right home, or negotiating the best offer for our Sellers, is how we regard and appreciate our competitors, or partners, in this industry, and we have great relations with them. build a solid business reputation in our community. We rely on successful outcomes for our clients. However, we also appreciate that we don't have their We lean on our experience, knowledge of the real corporate bottom lines and the stress of meeting financial goals based primarily on shareholder needs. estate industry, and the ever-changing real estate markets to achieve these ends. The internet creates a We're not distracted by numbers or corporate rewards. Our goal is always the customer. And our level playing field in the reach and exposure of a listing, whether you're working with a small group like business behaviors reflect this goal, whether it's providing honest evaluations, pricing, and education. us, or a brokerage supporting hundreds of agents. JREG | 2019
COMMONALITIES POTENTIAL PITFALLS Access to the pool of professional resources: Oftentimes, newer realtors rely on larger inspectors, appraisers, escrow officers, title brokerages to gain experience - be aware of the companies, and professional photographers credentials and level of experience that your agent Long-term relationships with contractors, stagers, brings to the table and designers with strong reputations Ratio of in-house marketing personnel to number Access to ongoing real estate accreditation of agents is typically lower in larger brokerages, programs which may result in longer wait periods/reduced Up-to-date real estate market data marketing support Access to the technology and tools for a property's Shareholder/investor expectations may put the market reach and exposure emphasis on a brokerage's needs over the needs of Outsourced marketing agency the client In-house marketing personnel Ethical issues occur more frequently when the Local network of real estate professionals with focus is on the corporate bottom line, such as a solid reputations buyer and seller being represented by the same brokerage, or setting the price above market value in order to "win" a listing JREG | 2019
BAY AREA REAL ESTATE CURRENT MARKET DATA & 2019 PROJECTIONS HOME PRICES MARKET DYNAMICS NEW OTHER TRENDS CONSTRUCTION 15% decrease in $815,000 is the Core Logic and Silicon Valley median price for single-family home C.A.R forecasts 290 units sales.* Bay Area homes, buyer's market first San Francisco down from $847,000 3% (slight) increase half of year.* 84 units** overall in median in Nov 2018.* home prices.* *Data based on 2019 Core Logic report, corelogic.com **Data based on 2019 Polaris Pacific Report
WHAT WE DO What our clients can (and should) expect from us An honest analysis of your home and its value is provided, along with intelligent pricing. | Extensive expertise and knowledge brought to the table , recommending the most value-added preparations, or repairs, for the highest return on investment with the lowest cash outlay. | We partner with top professional service providers and vendors, who we have long-standing relationships with, and who we have vetted and come to trust and respect. You deserve this, and we can’t do it alone. | Our third-party providers, be it title, escrow, lenders, inspectors, transaction coordinators, contractors, designers, or, our assistants, all work together with the common interest of your highest and best outcome as a Seller. | We pride ourselves on our ability to manage your expectations as a Seller, as well as the expectations of your Buyer and their agent. We also pride ourselves on our ability to project manage the property preparation of your home. This all goes a long way in contributing to your success and a smooth transaction, which everyone appreciates. JREG | 2019
Our strategic marketing approaches reflect the most up-to-date technology, practices, and personal detail necessary to connect your property with just the right buyer, whether they're halfway around the world or across the bay. | Our partnership with Who's Who in Luxury Real Estate connects us to over 130,000 luxury real estate agents worldwide, positioning our clients' properties to the greatest advantage, in addition to exclusive luxury media opportunities in online websites and publications, including The Wall Street Journal and duPont Registry. | High-quality photography and videography are shared in elegant presentations of your property from print brochures to online and digital applications through our partner, Two Heads Media. Two Heads Media specializes in luxury real estate digital marketing using the latest applications and marketing strategies to put your property in the best light. | We have exceeded sales prices in nearly every area we’ve prepared and sold a home in SF and Marin. | We have the stats to prove it. jpreg.com
FROM PREPARATION TO SALE STEP 1 STEP 2 STEP 3 STEP 4 Inspections, Print Brochures, Manage Buyers Manage Buyer Repairs, Online & Buyer's Inspections, Property Marketing, MLS, Agents, Offers, Negotiations, Preparation, Real Estate Bank Appraisals, Closing Staging, Search Engines, Title Insurers Photography, Social Media, Set Pricing Email
MARKETING YOUR HOME UP TO 20% <1000 75% 131,000 Staging one's Multiple Listing Percentage of Number of home can lead to Service (MLS) total Home Buyer's Agents a sales price as allows your home Buyers who use our agency is much as 20% to be seen on Social Media for connected to higher* thousands of their online across the globe online sites, search *Based on 2017 study by National internationally Association of Realtors JREG | 2019
BEFORE & AFTER
MILL VALLEY 53 EUCALYPTUS KNOLL $1,114,000 | STAGING, UPGRADES, HOA MGMT Jupiter Real Estate Group sold 53 Eucalyptus Knoll in only 10 days , after this property had been previously, and unsuccessfully, marketed for over one year by another Agency. We made several strategic repairs and edits to the property, including re-staging. We also created a comprehensive disclosure package that managed the risk regarding the Homeowner’s Association. This was paramount to securing the right buyer for the property, while protecting the seller and setting up credibility for a successful sale. JREG | 2019
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