WHO WE ARE Jupiter Real Estate Group is a luxury boutique real - - PowerPoint PPT Presentation

WHO WE ARE

Luxury is all about attitude, aesthetic, and inspiration. It’s about that moment of surprise when someone walks into a space and gets the feeling of the impossible being possible. We evoke this response from the moment we open your door to the marketplace – a response that captures “emotional value.” It is emotion that equates to more than market value, creating premium pricing for the properties we prepare and list for our Sellers.

Jupiter Real Estate Group is a luxury boutique real estate agency with an international presence, specializing in modern aesthetics, elevated service, and proven results.

After 27 years of serving, studying and living in the San Francisco and Marin County markets, along with over two decades of luxury new construction experience, Cheryl Spence and Jupiter Real Estate Group excel in their knowledge and expertise in both marketplaces at every price point. This experience has given us a unique window into the world of Buyer and Seller tendencies and marketplace outcomes. Our consulting, marketing, sales, design, project management, and personal customer service all aspire to the needs of buyers and sellers in the modern luxury space. Experience informs every decision and every recommendation. Jupiter Real Estate Group has a record of successfully selling homes that require a special marketing effort, and that sometimes comes with unique and challenging conditions to overcome.

OUR PHILOSOPHY

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Best practices, local expertise, and personalized attention is our culture, and the foundation of our service to our luxury clientele, regardless of price point.

Jupiter Real Estate Group's impeccable reputation is reflected in the thousands of people we've assisted over the years, from Marin to San Francisco. Working within the many and varied real estate environments, we consistently achieve record-setting sales prices in the shortest period of time within each neighborhood our listings have sold. We attribute this success to our ability to recognize a property’s hidden value, down to the smallest details, compensate for any shortcomings or objections, and position the home intelligently with respect to the market value and pricing. Once the home is prepared and ready for market, our aptitude for managing disclosure, risk, and the expectations of Buyers and their Agents, consistently exceed our customer’s expectations while bringing optimum results for all parties involved.

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Corporate brokerages rely on the same market information, industry resources, and expertise to address the needs of Buyers and Sellers. We highly regard and appreciate our competitors, or partners, in this industry, and we have great relations with them. However, we also appreciate that we don't have their corporate bottom lines and the stress of meeting financial goals based primarily on shareholder needs. We're not distracted by numbers or corporate

• rewards. Our goal is always the customer. And our

business behaviors reflect this goal, whether it's providing honest evaluations, pricing, and education. Boutique, luxury brokerages like Jupiter Real Estate Group thrive on meeting a client's needs. Assisting our Buyers to find and secure the right home, or negotiating the best offer for our Sellers, is how we build a solid business reputation in our community. We rely on successful outcomes for our clients. We lean on our experience, knowledge of the real estate industry, and the ever-changing real estate markets to achieve these ends. The internet creates a level playing field in the reach and exposure of a listing, whether you're working with a small group like us, or a brokerage supporting hundreds of agents.

BOUTIQUE VS BIG BOX

Is there a difference in the brokerage you choose? Maybe not what you'd expect.

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POTENTIAL PITFALLS COMMONALITIES

Access to the pool of professional resources: inspectors, appraisers, escrow officers, title companies, and professional photographers Long-term relationships with contractors, stagers, and designers with strong reputations Access to ongoing real estate accreditation programs Up-to-date real estate market data Access to the technology and tools for a property's market reach and exposure Outsourced marketing agency In-house marketing personnel Local network of real estate professionals with solid reputations Oftentimes, newer realtors rely on larger brokerages to gain experience - be aware of the credentials and level of experience that your agent brings to the table Ratio of in-house marketing personnel to number

• f agents is typically lower in larger brokerages,

which may result in longer wait periods/reduced marketing support Shareholder/investor expectations may put the emphasis on a brokerage's needs over the needs of the client Ethical issues occur more frequently when the focus is on the corporate bottom line, such as a buyer and seller being represented by the same brokerage, or setting the price above market value in order to "win" a listing

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HOME PRICES $815,000 is the median price for Bay Area homes, down from $847,000 in Nov 2018.*

BAY AREA REAL ESTATE

CURRENT MARKET DATA & 2019 PROJECTIONS

NEW CONSTRUCTION Silicon Valley 290 units San Francisco 84 units** OTHER TRENDS Core Logic and C.A.R forecasts buyer's market first half of year.* MARKET DYNAMICS 15% decrease in single-family home sales.* 3% (slight) increase

• verall in median

home prices.*

*Data based on 2019 Core Logic report, corelogic.com **Data based on 2019 Polaris Pacific Report

An honest analysis of your home and its value is provided, along with intelligent pricing. | Extensive expertise and knowledge brought to the table, recommending the most value-added preparations, or repairs, for the highest return

• n investment with the lowest cash outlay. | We partner with top professional service providers and vendors, who we

have long-standing relationships with, and who we have vetted and come to trust and respect. You deserve this, and we can’t do it alone. | Our third-party providers, be it title, escrow, lenders, inspectors, transaction coordinators, contractors, designers, or, our assistants, all work together with the common interest of your highest and best outcome as a Seller. | We pride ourselves on our ability to manage your expectations as a Seller, as well as the expectations of your Buyer and their agent. We also pride ourselves on our ability to project manage the property preparation of your

• home. This all goes a long way in contributing to your success and a smooth transaction, which everyone appreciates.

WHAT WE DO

What our clients can (and should) expect from us

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jpreg.com

Our strategic marketing approaches reflect the most up-to-date technology, practices, and personal detail necessary to connect your property with just the right buyer, whether they're halfway around the world or across the bay. | Our partnership with Who's Who in Luxury Real Estate connects us to over 130,000 luxury real estate agents worldwide, positioning our clients' properties to the greatest advantage, in addition to exclusive luxury media opportunities in online websites and publications, including The Wall Street Journal and duPont Registry. | High-quality photography and videography are shared in elegant presentations of your property from print brochures to online and digital applications through our partner, Two Heads Media. Two Heads Media specializes in luxury real estate digital marketing using the latest applications and marketing strategies to put your property in the best light. | We have exceeded sales prices in nearly every area we’ve prepared and sold a home in SF and Marin. | We have the stats to prove it.

STEP 1

Inspections, Repairs, Property Preparation, Staging, Photography, Set Pricing

FROM PREPARATION TO SALE

STEP 3

Manage Buyers & Buyer's Agents, Offers, Bank Appraisals, Title Insurers

STEP 4

Manage Buyer Inspections, Negotiations, Closing

STEP 2

Print Brochures, Online Marketing, MLS, Real Estate Search Engines, Social Media, Email

UP TO 20%

Staging one's home can lead to a sales price as much as 20% higher*

MARKETING YOUR HOME

75%

Percentage of total Home Buyers who use Social Media for their online search

131,000

Number of Buyer's Agents

• ur agency is

connected to across the globe

<1000

Multiple Listing Service (MLS) allows your home to be seen on thousands of

• nline sites,

internationally

JREG | 2019 *Based on 2017 study by National Association of Realtors

BEFORE AFTER

&

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Jupiter Real Estate Group sold 53 Eucalyptus Knoll in only 10 days, after this property had been previously, and unsuccessfully, marketed for

• ver one year by another Agency. We made several strategic repairs and edits to the property, including re-staging. We also created a

comprehensive disclosure package that managed the risk regarding the Homeowner’s Association. This was paramount to securing the right buyer for the property, while protecting the seller and setting up credibility for a successful sale.

MILL VALLEY 53 EUCALYPTUS KNOLL

$1,114,000 | STAGING, UPGRADES, HOA MGMT

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When out-of-state owners asked us to remodel their mother's untouched two-bedroom cottage of 50 years in Mill Valley, and after several brokers said “sell it as a tear-down”, we were up for the challenge. We transformed the property into a quaint, modern get-away, with all the conveniences of a larger home. Our team repurposed the pool to build a heavily-constructed

• utdoor deck, affording more space and a beautiful view of neighboring Mt. Tamalpais. We converted the existing garage

into a studio, and the existing shed into an art studio. The home sold on the offer date with multiple bids, $200,000 over the sellers’ expectations, and soared over the most recent comparable sale in the neighborhood.

MILL VALLEY 32 MIDWAY AVENUE

$1,000,000 | STAGING & UPGRADES

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An area receiving less value per square foot due to unfavorable weather patterns, we not only helped buyers see the benefits of this location and erase any stigma, we completely transformed the property inside and out. Having just been remodeled by a local designer, the style was more personal - not tailored to younger buyer demographic. Our in-house designer came up with a cohesive theme and completely changed the home’s presentation and feel. We managed repairs, landscaped, and staged, attracting multiple buyers who paid $150,000 over the list price on the offer date, for a final sale of $1.8M. The list price was already 25% higher than any home in the

• neighborhood. Jupiter Real Estate Group was proud to be the catalyst for the area's first 35% increase in sales price.

MILL VALLEY 830 CHAMBERLAIN COURT

$1,800,000 | 35% PRICE INCREASE

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1002 Trillium Lane had an incredible vintage vibe. However, it was extremely tired and dated. This property was prime for a face-lift after 35 years in its dated condition. We fully inspected the home and found we had quite a bit of deferred maintenance to manage. We bid the job out to several builders and contractors, finally establishing excellent pricing to manage repairs. Inside, our designer did her usual magic. The outdated, large fireplace and hearth received a facelift, creating a clean, modern look. We painted, replaced lighting, repaired damaged floors, replaced exterior doors, staged, and received multiple offers in the first week. Jupiter Real Estate Group set another record sale in the neighborhood boasting a 15% increase over comparable sales in the area.

MILL VALLEY 1002 TRILLIUM LANE

$1,800,000 | 15% INCREASE OVER COMPARABLE

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Cheryl Spence CEO, Principal Broker jupreg.com cheryl@jupreg.com 415.706.2445 Lic.# 01190382 38 Miller Avenue, #207 Mill Valley, CA 94941

FROM MARIN TO SAN FRANCISCO