What will we cover? What is the ATDW? Benefits Events ATDW-Online - - PowerPoint PPT Presentation

What will we cover?

• What is the ATDW?
• Benefits
• Events
• ATDW-Online
• Troubleshooting
• Maximising your ATDW listing

What is the ATDW?

Australian Tourism Data Warehouse

Centralised national database that feeds information to a network of up to 60 websites

Owned by all Australian State Tourism Organisations and Tourism Australia

What is the ATDW?

Database is Leisure Tourism Focused End user = consumer or customer

Individual Business Listings One accommodation listing per property

What is the ATDW?

ATDW Categories

Accommodation Attraction Events Food and Drink General Services Hire Tour Transport Attraction (FOC) Destination Information Information Services Journeys

How does the ATDW work?

Queensland.com Australia.com TourismWhitsundays.com.au

ATDW Distributor Websites Include….

How Much Does It Cost?

The annual subscription fee for 2016/2017 is $200.

A Discount of $50 applies for the following:

• Tourism Whitsundays
• Bowen Tourism and

Business

• QTIC Members
• QTIC Assoc. Council

The annual subscription period is run on a rolling year calendar . All rates are inclusive of GST .

Listing Events in the ATDW

There is no cost to list an event in the ATDW. Event types include:

• Exhibitions and Shows
• Festivals and Celebrations
• Markets
• Performances
• Sporting Events
• Classes, Lessons, Workshops
• Business
• Community

Queensland in the ATDW

13657 5064 5013 4431 2428 2297 1218 815 2000 4000 6000 8000 10000 12000 14000 16000 New South Wales Queensland South Australia Victoria Western Australia Tasmania Northern Territory Australian Capital Territory

Queensland in the ATDW

1157 194 200 257 144 610 252 559 487 505 278 622 233 200 400 600 800 1000 1200 1400

Queensland Categories in the ATDW

1234 1524 626 985 158 20 61 129 385 396 50 200 400 600 800 1000 1200 1400 1600 1800

The Whitsundays Categories in the ATDW

52 47 17 29 13 7 7 5 13 38 2 10 20 30 40 50 60

The move to ATDW-Online is an agreed move by all states to centralise their individual product databases under a single national platform that will provide improved functionality for operators.

• ATDW-Online is a user-friendly time-

saving online tool that allows you:

• Review your listing
• Update content in the listing
• Create a brand new listing
• A new listing and any changes will go

through a quality-assurance process to ensure all content quality standards are met before the listing is released live.

What is ATDW- Online?

How to List in the ATDW

• To register visit

http://atdw-online.com.au

• Login and create a record
• Pay using credit card or BPAY

 Coupon Codes

• Quality Assurance (QA)
• LIVE!

ATDW Coupon Codes

• To receive your $50 discount for

being a RTO or LTO member you need to add a coupon code as the payment steps.

• If you are either a new or existing

member contact the TEQ ATDW Team for a code.

Image Requirements

The minimum image for the ATDW is 2048w x 1536h pixels! You can have a maximum of 10 images! At least 1 image must meet size requirement.

Portrait sized photos, logos or any photos containing text will not be accepted

ATDW-Online Troubleshooting

BOLD = Mandatory Regular = Optional section The tick identifies that the section is complete The + identifies that a mandatory field has not been completed

ATDW-Online Troubleshooting

A green tick appears when information has met the minimum requirements and saved

ATDW-Online Troubleshooting

When uploading new images you can drag them from where they are saved on your computer . Remember minimum size requirements!

ATDW-Online Troubleshooting

LARGE images Load more than one image Trip Advisor Online Booking Social Media Channels Remove out

• f date rates

and services

Maximising your ATDW listing Give your listing a health check!

Many ATDW listings were translated into Simplified and Traditional Chinese in 2012. If there are any enquiries on translations, please contact ATDW on 1300 137 225 or support@atdw.com.au Listings with translations will be displayed on Queensland.com and

• ther distributor

websites using translations.

If your listing wasn’t translated then or has since been altered significantly, you can now choose to pay for product description and service description translations

• r updates.

Translations

New Product: $55 per language New Service: $38.50 per language Update Product: $16.50 per language Update Service: $16.50 per language Language = Simplified and Traditional Chinese

Translation Cost

Working with TEQ Use the #thisisqueensland hashtag on social channels as this is what TEQ monitors Share individual pieces of content through your own channels and use this hashtag to allow TEQ to quickly and easily share your content.

The Visit Queensland, Australia Facebook page is a visual way of inspiring prospective travellers to take a Queensland holiday by featuring Queensland photography, videos, blog posts, competitions and event information.

Facebook

Instagram is a mobile photo-sharing app that is perfect for capturing holiday moments. High-quality, emotive content works best.

Instagram

The real-time nature of Twitter allows us to share Queensland content that is clever , playful, timely and shareable. We also use Twitter for online customer service where we answer travellers' questions.

Twitter

As the second most popular search engine, YouTube is a place where we feature entertaining and informative destination videos and curate high- quality content that our partners and influencers create about Queensland.

YouTube

TEQ sends out regularly scheduled consumer e-newsletters featuring exclusive holiday deals, competitions and the latest news on Queensland’s destinations and events. Content for these newsletters comes from TEQ’s marketing teams, our partners and through dynamic content discovery.

E-Newsletters

Questions?

Not listed? Register and create Log into ATDW-Online Check and update your images! Add social media channels Got Wifi? Add it!

TOP 5 TIPS

Visit our corporate site: teq.queensland.com Subscribe to our eNewsletter: teq.queensland.com/subscribe Follow us on: Twitter @teqld Instagram #thisisqueensland

Thank You