WHAT TO DO WITH A PARISH APP LUKE BRUNMEIER BUSINESS DEVELOPMENT - - PowerPoint PPT Presentation
WHAT TO DO WITH A PARISH APP LUKE BRUNMEIER BUSINESS DEVELOPMENT MANAGER LITURGICAL PUBLICATIONS, INC. TODAYS AGENDA 1 Why and Who is the Market for an App 2 The Definition of an App 3 The Life Cycle of an App 4 Why Your Parishioners
LUKE BRUNMEIER BUSINESS DEVELOPMENT MANAGER LITURGICAL PUBLICATIONS, INC.
TODAY’S AGENDA
Why and Who is the Market for an App
The Definition of an App
Why You Want to Give Your Parishioners an App
The Life Cycle of an App
Why Your Parishioners Want an App
SOCIAL MEDIA REVOLUTION
TECHNOLOGY USAGE
WHAT IS THE MARKET
TOP FREE IPHONE APPS
When it comes to app consumption on iOS and Android smart devices, consumers spend over 40% of all their time using games.
MOST POPULAR REASON TO USE AN APP?
THERE IS AN APP FOR THAT!
“26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone within 6 mos.”
A MOVING TARGET
APP DISCOVERY
APP DOWNLOAD
APP ONBOARDING AND EXPLORATION
APP RE-USE & PURCHASE
THE FOUR QUESTIONS TO PONDER…
Who will be my target audience?
What can users expect from my app?
What is the real need “PAIN POINT” of my app?
What is the age group of my end users?
Lara Croft Go Anyone who lived through the 90s knows how ubiquitous the Tomb Raider franchise was, and this puzzle game brings Lara Croft to mobile.
EXAMPLES
Periscope This Twitter app made live streaming everything from protests to what you ate for breakfast way easier.
Gaming Apps
Fallout Shelter Fallout Shelter is another classic game translated to a mobile sidescroller set in a post-apocalyptic world.
Productivity Apps
Enlight Enlight turned amateur Instagram stars into professionals with its preset filters and easy- to-use editing tools.
IN ORDER TO SUCCEED
Provide an Engagement Tool