whats happening today? getting healthy is on everyones mind whats - - PowerPoint PPT Presentation

what’s happening today?

getting healthy is on everyone’s mind

what’s happening today?

people are looking for healthier products

VS VS

and products that do more for them…

protein packed!

VS

loaded with antioxidants

people want it all… …without sacrificing any of the taste!

what’s happening today?

so we’ve given the people what they want:

• great tasting
• high in protein (30g per bag)
• gluten-free
• low in fat
• low calorie
• low in sugar
• low in sodium

what’s happening today?

Redefining the jerky category

Chef’s Cut is changing the way people think about jerky

Meet Our Steer

• Made with pr

e mium, le an c uts of RE AL ST E AK: no myste r y me at he r e

• HIGH IN PROT

E IN – 30 gr ams pe r bag!

• L

OW F AT , GL UT E N F RE E and L OW in SODIUM, thanks to our pr ivate r e c ipe , whic h inc lude s spe c ially sour c e d ingr e die nts

• Authe ntic , One -of a-Kind and Gr

e at T asting: our Pr

• pr

ie tar y Ble nde d Mar inade was De ve lope d by our in-house Culinar y E xpe r t, E xe c utive Che f & Company Co-F

• unde r

Blair Swile r , along with his par tne r and Co-F

• unde r

De nnis Rie de l

Chef’s Cut: Real Jerky is…

Meet Our Line Up

Or iginal Re c ipe

CHEF’S CUT

Re a l Ste a k Je rky

Chipo tle Cr ac ke d Pe ppe r

CHEF’S CUT

Re a l Ste a k Je rky

Meet Our Line Up

Ro aste d Re d Chile

CHEF’S CUT

Re a l Chic ke n Je rky

Or iginal Re c ipe

CHEF’S CUT

Re a l T urke y Je rky

Why Chef’s Cut?

Pr

• te in

F a t Sug a r Ca r bs Ca lor ie s

12 2.5 5 5 100 4 3 9 17 99 2 7 9 16 126 2 9 16 150 1 9 3 16 150 6 14 1 6 160

Che f’s Cut:

Re al Ste ak Je r ky Clif Bar : Choc olate Chip Pe anut Cr unc h KIND Bar : Almond Apr ic ot Ke ttle Potato Chips: Se a Salt T e r r a Or iginal Ve ge table Chip Diamond Almonds

The Snack Comparison…

Pe r Se rving ONE OUNCE

The Jerky Comparison…

Pe rSe r ving ONE OUNCE Che f’s Cut: Re al Je r ky Jac k L ink’s Slim Jim Obe r to

Glute n F re e

yes no no no

So dium

390 590 417 410

Pro te in

12 15 12 13

Sug a r

5 3 4 5

Why Chef’s Cut?

Our Consumers

Men 24-40 Protein Conscious On the Go Weekend Warrior: Works Hard, Plays Hard Active Lifestyle Craving Healthy Snack Between Meals

Our Consumers Love Us…

This is the best jerky I’ve ever had… it’s so good, it doesn’t even taste like jerky! Christian Carino

Agent at CAA Beverly Hills, CA

And So Does The Trade

Golf Courses…

P in e V alle y

And So Does The Trade

Retailers…

And So Does The Trade

Sports Teams…

Here’s How We Bring It To Life

Here’s How We Bring It To Life

Impactful Point of Sale

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