What Matters to Germans: Social, Economic and Political Values The - - PDF document
Do quote or use without permission What Matters to Germans: Social, Economic and Political Values The Anatomy of Civil Societies Research Project Team The Anatomy of Civil Societies Research Project Consumer Social Individual Social
Investors Workers Boards/TMT The Anatomy of Civil Societies Research Project Consumer Social Responsibility Individual Social Responsibility
The Anatomy of Civil Societies Research Project Consumer Social Responsibility Individual Social Responsibility
. Auger
. Laoledchai
ò Australia, USA, UK, Germany, Czech Republic ò Argentina/Chile/Mexico, Hong Kong, India
ò Category (16 in total) ò Single issues (113 in total) That account for: ò Realistic trade-offs rather than costless characterizations
ò Work with specific CSOs at the “micro” level
ò WWF, Greenpeace, Amnesty International and Médecins Sans Frontières
ò Social, economic and political profiles ò Personality and demographics
ò Social preference profiling ò Personality measurement ò Ethnographies ò Economic & behavioral experimentation
ò Sample: ò 1,527 (2011) ò Representative of the voting age population ò Geographically representative
Gender (Male) 49% Age (Mean) 42 Yrs Income (Household) 37,240€ Home Mortgage or Owned 36% Single 29% Married or Widowed 38% Children (Number) 1.5 German Citizen 97.00%
19.1% (22%) 4.0% 8.0% (7%) 3.1% (3%) 11.1% (11%) 5.7% (7%) 5.5% (5%) 6.5% (7%) 12.0% (13%) 3.6% (3%) 14.5% (15%) 5.1% (5%)
2.15 1.62 1.95 2.87 2.09 2.01 2.27
1.00 1.50 2.00 2.50 3.00 Health Present job Life at home Political situation Job School Overall Satisfaction (1= very happy)
16% 21% 5% 20% 11% 27%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% CDU/CSU SDP FDP Greens Linke None/NA Orientation Voting
0% 10% 20% 30% 40% 50% 60% Do Not Believe Fairly Unsure Neither Sure or Unsure Fairly Sure Absolutely Certain Americans Australians UK Germans 1.80 1.90 2.00 2.10 2.20 2.30 Do Not Believe Fairly Unsure Neither Sure or Unsure Fairly Sure Absolutely Certain
0% 10% 20% 30% 40% 50% 60% 70% Do Not Believe Fairly Unsure Neither Sure or Unsure Fairly Sure Absolutely Certain Percent Indicating the Religious Belief of Politicians Matter to Their Vote Australia UK USA Germany
0% 2% 4% 6% 8% 10% Family Planning Groups Civil Rights Groups Voting Rights Groups Disabilities and Age Care Organisations Museum and Arts Organisations General Philantropy (Not covered Homeless Shelters/Poverty Relief Educational Institutions Political Parties Human Rights Groups Intl Poverty Relief Organisations Health/Medical Institutes Children´s Health Care Organsisations Place of Worship Religious Organisations Children Welfare Organisations (Non- Intl Medical Relief Organisations Environmental Groups Animal Welfare Organisations 0% 2% 4% 6% Homeless Shelters/Povery Relief Intl Poverty Relief Organisations Family Planning Groups Civil Rights Organisations Museums and Arts Organisations General Philanthropy (Not covered Voting Rights Groups Human Rights Groups Health/Medical Institutes Children´s Health Care Intl Medical Relief Organisations Disabilities & Aged Care Children's Welfare Organisations Religious Organisations Environmental Groups Political Parties Animal Welfare Organisations Educational Institutions Place of Worship
0.00 € 4.00 € 8.00 € 12.00 € 16.00 € Family Planning Groups Voting Rights Groups Disabilities & Aged Care Organisations Homeless Shelters/Povery Relief General Philanthropy (Not covered Civil Rights Organisations Museums and Arts Organisations Intl Poverty Relief Organisations Children's Health Care Organisations Political Parties Health/Medical Institutes Human Rights Groups Intl Medical Relief Organisations Educational Institutions Environmental Groups Children's Welfare Organisations (Non- Place of Worship Religious Organisations Animal Welfare Organisations
0.00€ 20.00€ 40.00€ 60.00€ Animal Welfare Organisations Environmental Groups Religious Organisations Children's Welfare Organisations Place of Worship Intl Medical Relief Organisations Educational Institutions Health/Medical Institutes Children's Health Care Organisations Human Rights Groups Political Parties General Philanthropy (Not covered Civil Rights Organisations Museums and Arts Organisations Intl Poverty Relief Organisations Homeless Shelters/Povery Relief Voting Rights Groups Family Planning Groups Disabilities & Aged Care Organisations
0% 5% 10% 15% 20% 25% 30% 35%
Do Not Believe Fairly Unsure Neither Sure or Unsure Fairly Sure Absolutely Certain
10% 15% 20% 25% 30% 35% 40% 45%
Do Not Believe Fairly Unsure Neither Sure or Unsure Fairly Sure Absolutely Certain Donate Volunteer
General Categories Selected Sub-Issues Food and health Water and sanitation, GM foods, obesity, abortion Local crime and public safety Safety, child pornography, violent crime, corruption Rights to basic services Healthcare, food, education, benefits of last resort Civil and personal liberties Rights: legal, to vote, marital, free speech etc. Equality of opportunities Discrimination based on age, gender etc. Individual economic well-being Inflation, taxation, interest rates, cost of living Worker/employment rights Work safety, unions, retirement, child labour Environmental sustainability Pollution, climate change, biodiversity loss Societal economic well-being Poverty, employment, energy prices, growth, deficit Global security Terrorism, nuclear weapons, criminal syndicates Societal social well-being Quality of schooling, public transport, immigration Global economic well-being Resources management, trade, global finance issues Animal welfare Treatment of individual animals and species' survival Global social well-being Peace, diseases, poverty Minority rights Rights including cultural preservation and expression Commercial rights Commerce and ownership such as IP rights
0% 10% 20% 30% 40% 50% 60% 70% 80% Commercial rights Global economic well-being Minority rights Global social well-being Societal economic well-being Animal welfare Individual economic well-being Global security Societal social well-being Environmental sustainability Worker/employment rights Local crime and public safety Equality of opportunities Food and health Rights to basic services Civil and personal liberties
0% 20% 40% 60% 80% Commercial rights Global economic well-being Minority rights Global social well-being Societal economic well-being Animal welfare Individual economic well-being Global security Societal social well-being Environmental sustainability Worker/employment rights Local crime and public safety Equality of opportunities Food and health Rights to basic services Civil and personal liberties 0% 20% 40% 60% 80% Civil & personal liberties Rights to basic services Food & health Equality of opportunities Local crime & public safety Worker/employment rights Environmental sustainability Societal economic well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights
0% 20% 40% 60% 80% Commercial rights Global economic well-being Minority rights Global social well-being Societal economic well-being Animal welfare Individual economic well-being Global security Societal social well-being Environmental sustainability Worker/employment rights Local crime and public safety Equality of opportunities Food and health Rights to basic services Civil and personal liberties 0% 20% 40% 60% 80% Civil & personal liberties Rights to basic services Food & health Equality of opportunities Local crime & public safety Worker/employment rights Environmental sustainability Societal economic well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights
0% 20% 40% 60% 80% Civil & personal liberties Rights to basic services Food & health Equality of opportunities Local crime & public safety Worker/employment rights Environmental sustainability Societal economic well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights 0% 20% 40% 60% 80% Commercial rights Global economic well-being Minority rights Global social well-being Societal economic well-being Animal welfare Individual economic well-being Global security Societal social well-being Environmental sustainability Worker/employment rights Local crime and public safety Equality of opportunities Food and health Rights to basic services Civil and personal liberties
0% 5% 10% 15% Animal Welfare Civil and Personal Liberties Commercial Rights Environmental Sustainability Equality of Opportunities Food & Health Global Economic Well-Being Global Security Global Social Well-Being Individual Economic Well-Being Local Crime & Public Safety Minority Rights Rights to Basic Services Societal Economic Well-Being Societal Social Well-Being Worker/Employment Rights USA Australia UK
* * * * * * * * * *
20% 30% 40% 50% 60% 70% Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights Female Male
0.00 0.05 0.10 Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights
20% 30% 40% 50% 60% 70% Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights High School or Less University Graduate
0.00 0.10 Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights
0.00 0.05 0.10 Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights
0.05 0.15 Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights
20% 30% 40% 50% 60% 70% 80% Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights CDU/CSU Greens Linke 20% 30% 40% 50% 60% 70% Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights CDU/CSU SPD
0.05 0.15 Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights
0.00 0.05 0.10 0.15 0.20 Civil and personal liberties Rights to basic services Food and health Equality of opportunities Local crime and public safety Worker/employment rights Environmental sustainability Societal social well-being Global security Individual economic well-being Animal welfare Societal economic well-being Global social well-being Minority rights Global economic well-being Commercial rights Donate at All? Volunteer at All?
ò Individuals focus more intently on issues that are materially closer to what influences their lives
ò Except potentially at the extremes
ò Religiosity: Individuals with strong religious beliefs reveal different preference patterns ò Political Orientation: Individuals with extreme political views reveal different preference patterns
ò History Matters: Rights isues dominate in Germany ò Germans are less active in terms of civil society ò Germans are less religious but those with strong religious beliefs are not dissimilar to those in other countries ò Germans display a more left wing orientation politically but don’t act on it as directly as might seem ò Germans are more less concerned about economic well-being and marginally view social stability issues as more dominant
ò If NO
ò Can you live with a niche of ‘believers’? ò Can you change everyone’s preferences? Or at least enough of them?
ò If YES
ò Understand the issues against which you are ‘competing’ ò Understand what issues can be reframed
ò What are the mechanisms to ‘correct’ the error in belief?