What is GDPR? General Data Protection Regulation Mandatory from - - PowerPoint PPT Presentation

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Oct 20, 2023 279 likes •469 views

What is GDPR? General Data Protection Regulation Mandatory from 24.05.2018 User needs to give consent before tracking, targeting, behavioural analysis and other tools are allowed Non-compliance can cause sentences with

SLIDE 1

SLIDE 2

What is GDPR?

„General Data Protection Regulation“
Mandatory from 24.05.2018
User needs to give consent before tracking, targeting,

behavioural analysis and other tools are allowed

Non-compliance can cause sentences with 20,000,000

EUR Setting cookies or using the visitors IP may not be allowed without consent!

SLIDE 3

What is a CMP?

„Consent Management Provider“
Independent Third Party that collects consent from a

website‘s visitors

Visitor gets informed and can choose
Result is saved, protocolled and can be shared with

vendors using IAB standardized API

SLIDE 4

Do I need a CMP?

Yes, if you have any third party codes on your website (e.g.

advertising, analytics, social sharing, trackingpixel, retargeting, …)

Before any personal data (e.g. IP of the visitor, order

number, tracking-ID) can be processed by a third party, the visitor must give consent A CMP is necessary for almost every website!

SLIDE 5

Why become GDPR compliant NOW?

Non-compliant websites could get fines up to

20,000,000 EUR or 4% of annual income

Data protection authorities are already checking

websites and vendors for violations

Google already needed to pay 50,000,000 EUR in

France The only way to avoid fines is to become GDPR compliant now!

SLIDE 6

Why can‘t I use my old Cookie-Banner?

Cookies are only a small part
GDPR focuses on data processing in general. E.g.:

– Cookies – IP-Address – Geo-Location – Behavioural Advertising – …

Cookie-Banners are not IAB compatible 

Advertisers will not “understand” if consent is given

SLIDE 7

About consentmanager.net

More than 10 years experience in adtech business
Very simple to integrate
GDPR compliant, Part of

IAB CMP Framework

Compatible with almost all adservers,
incl. DFP/AdSense
Tested, robust and stable even with many million requests
Integrated Cookie-Crawler
Detailed Reports & Analytics
Fully customizable to your website‘s design
Trusted by publishers, networks, agencies & advertisers

SLIDE 8

Our clients

SLIDE 9

Available in 25 languages

SLIDE 10

How does it work?

1. Setup your website, design and texts 2. Get the code & paste it into your website <body> (manual, via a Tag-Manager or get our WordPress Plugin) 3. CMP will automatically show consent screen to relevant users 4. Done! ;-)

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How does it look like?

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Fully customizable = higher Acceptance

Hide/gray the website Hide or Show buttons Add your logo Font-Size, Color & Style Paddings & Borders Customize texts and buttons

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Traffic insights

Detailed reports
Filter & group

– Website/Domain – Country – Design – OS – Browser – Device type – Date

All relevant metrics

– PageViews – Accept/Reject/Custom pre-existed – Consent not necessary / not possible – Consent screen views – Accept/Reject/Custom on consent screen – Accept-Rate/Reject-Rate – Bounce rate

Understand your traffic!

SLIDE 14

Optimizing Designs

CMP rotates multiple

designs (“A/B Tests”)

System tracks

Acceptance- & Bounce- rate

System “learns” which

Design has high Acceptance & low Bounce rate

CMP automatically

selects the Design with highest Acceptance

Accept-Rate

Learning-Phase Optimization-Phase

PageViews

SLIDE 15

Cookie Crawler

Crawler automatically visits

your website

Check for Consent + No-

Consent

Alerts if cookies are set

without consent

Notifies for new vendors to

be added to whitelist

Detailed list of third parties
n your website
Full list of found cookies (e.g.

to include in privacy statement)

SLIDE 16

Good to know

Encrypted consent log
All data stored on European servers only
Limit/whitelist vendors or show all
Integrated pubvendors.json Manager for higher

GDPR compliance

AdBlocking & Postponing: Automatically load

ads only if/when consent is given

Mobile SDK Integration for iOS & Android

SLIDE 17

Pricing

Basic Package

Free

GDPR compliant
IAB compatible
Integrated Cookie Crawler
25 languages
Your own Logo
8 different Designs
Max. 10,000 PageViews/month
Max. 1 Webseite
1 Cookie crawl per day

Enterprise Package

From

695 EUR/month

(0.02 per 1000 PageViews)

All features from Standard package, plus:

Whitelabel
API access
Unlimited pageviews/month
Unlimited Websites
100 Cookie crawls per day

Standard Package