What is GDPR? • „General Data Protection Regulation“ • Mandatory from 24.05.2018 • User needs to give consent before tracking, targeting, behavioural analysis and other tools are allowed • Non-compliance can cause sentences with 20,000,000 EUR Setting cookies or using the visitors IP may not be allowed without consent!
What is a CMP? • „Consent Management Provider“ • Independent Third Party that collects consent from a website‘s visitors • Visitor gets informed and can choose • Result is saved, protocolled and can be shared with vendors using IAB standardized API
Do I need a CMP? • Yes, if you have any third party codes on your website (e.g. advertising, analytics, social sharing, trackingpixel, retargeting, …) • Before any personal data (e.g. IP of the visitor, order number, tracking-ID) can be processed by a third party, the visitor must give consent A CMP is necessary for almost every website!
Why become GDPR compliant NOW? • Non-compliant websites could get fines up to 20,000,000 EUR or 4% of annual income • Data protection authorities are already checking websites and vendors for violations • Google already needed to pay 50,000,000 EUR in France The only way to avoid fines is to become GDPR compliant now!
Why can‘t I use my old Cookie-Banner? • Cookies are only a small part • GDPR focuses on data processing in general. E.g.: – Cookies – IP-Address – Geo-Location – Behavioural Advertising – … • Cookie-Banners are not IAB compatible Advertisers will not “understand” if consent is given
About consentmanager.net More than 10 years experience in adtech business • Very simple to integrate • GDPR compliant, Part of • IAB CMP Framework Compatible with almost all adservers, • incl. DFP/AdSense Tested, robust and stable even with many million requests • Integrated Cookie-Crawler • Detailed Reports & Analytics • Fully customizable to your website‘s design • Trusted by publishers, networks, agencies & advertisers •
Our clients
Available in 25 languages
How does it work? 1. Setup your website , design and texts 2. Get the code & paste it into your website <body> (manual, via a Tag-Manager or get our WordPress Plugin) 3. CMP will automatically show consent screen to relevant users 4. Done! ;-)
How does it look like?
Fully customizable = higher Acceptance Hide/gray the Font-Size, Color website & Style Hide or Show Paddings & buttons Borders Customize texts Add your logo and buttons
Traffic insights Detailed reports • Filter & group • Website/Domain – Country – Design – OS – Browser – Device type – Date – All relevant metrics • PageViews – Accept/Reject/Custom pre-existed – Consent not necessary / not possible – Consent screen views – Accept/Reject/Custom on consent screen – Accept-Rate/Reject-Rate – Bounce rate – • Understand your traffic!
Optimizing Designs • CMP rotates multiple designs (“A/B Tests”) PageViews • System tracks Acceptance- & Bounce- rate • System “learns” which Design has high Acceptance & low Bounce Accept-Rate rate • CMP automatically Learning-Phase Optimization-Phase selects the Design with highest Acceptance
Cookie Crawler Crawler automatically visits • your website Check for Consent + No- • Consent Alerts if cookies are set • without consent Notifies for new vendors to • be added to whitelist Detailed list of third parties • on your website Full list of found cookies (e.g. • to include in privacy statement)
Good to know • Encrypted consent log • All data stored on European servers only • Limit/whitelist vendors or show all • Integrated pubvendors.json Manager for higher GDPR compliance • AdBlocking & Postponing: Automatically load ads only if/when consent is given • Mobile SDK Integration for iOS & Android
Pricing Standard Package Enterprise Package Basic Package From From 50 EUR/month Free 695 EUR/month (0.02 per 1000 PageViews) (0.02 per 1000 PageViews) • GDPR compliant All features from Basic package, • IAB compatible • Integrated Cookie Crawler plus: All features from Standard package, plus: • Create your own designs • 25 languages • Change the texts • Whitelabel • Your own Logo • API access • 8 different Designs • Max 1,000,000,000 • Unlimited pageviews/month • Max. 10,000 PageViews/month pageviews/month • Max. 1,000 Websites • Unlimited Websites • Max. 1 Webseite • 10 Cookie crawls per day • 100 Cookie crawls per day • 1 Cookie crawl per day
Try it now • Try our Standard Package now for free: http://www.consentmanager.net/register.php
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