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What if it goes right?! NZs design DNA - What we know now - what - - PowerPoint PPT Presentation
What if it goes right?! NZs design DNA - What we know now - what - - PowerPoint PPT Presentation
What if it goes right?! NZs design DNA - What we know now - what we have but dont use - What we need more of... Innovation occurs at the margins 1. Make a good story 2. Tell a good story 3. Sell a good story Unique
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NZ’s design DNA
- What we know now
- what we have but don’t use
- What we need more of...
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Innovation occurs at the margins
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- 2. Tell a good story
- 3. Sell a good story
- 1. Make a good story
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Unique Market Space
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- 2. Relevance
- 3. Knowledge
- 1. Differentiation
- 4. Esteem (personality, aspiration)
brand NZ
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adapt or perish!
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Collaborate or perish!
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velocity!
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embrace failure…fast!
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Opposite thinking
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