WG on Systems approach in vegetable chain Members: - - PowerPoint PPT Presentation

WG on Systems approach in vegetable chain  Members: - Participants: will be given soon - President ? - Secretary ? Temporary animator: Silvana Nicola, VEGMAP - Vegetables & Medicinal and Aromatic Plants DISAFA (Univ. Torino), Co-Chair of International Affairs, Italy, silvana.nicola@unito.it

WG on Systems approach in vegetable Systems approach in vegetable chain chain  Objectives : Main objective is to improve the vegetable value chain - reacting to market demands (quality, post-harvest-way of production, traceability and food safety) and to societal demands Side: increase vegetable consumption increase income of the vegetable grower

WG on Systems approach in vegetable chain  Theme is very diverse and can be divided in 2: more technological oriented (post harvest research – added value of post harvest handling) and a more consumer/market/end-user oriented (question: have the vegetable research centres expertise in it?)  All actors/stakeholders need to be involved : producers, retail, processors and industry, horeca and consumers  Communication is very important – transferring knowledge to stakeholders and policy makers

WG on Systems approach in vegetable chain  Quality assurance: what is quality : there is a difference between objective and subjective quality (e.g. organic, locally grown, … )  Demands of further in the value chain decide what the producers need to do

WG on Systems approach in vegetable chain Actions: • Building/extending the network - network should include actors of the complete value chain – increase the network beyond research , don’t forget the demand side • Identify main issues to be adressed (prioritizing them) • Set up project proposals together • Data analysis on quality and chain organization in European countries - understanding the different interests of the actors in the value chain and try to learn from each other

WG on Systems approach in vegetable chain Actions: • Create a better competiveness in vegetable value chain • Define where/what is the value in a chain – which market are you are focussing on? • Marketing strategy • Post harvest is an important subject in function of value creation

WG on Systems approach in vegetable chain  Meeting date or period :  regional congresses ISHS post-harvest 21-24/06/2016, European Congress of horticulture 23/10/2016  Comments:  Expand the group to all necessary actors is a first action