WELCOME TO THE NEW SALLY. NEW L LOOK. K. N NEW E EXPER ERIEN - - PowerPoint PPT Presentation

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WELCOME TO THE NEW SALLY. NEW L LOOK. K. N NEW E EXPER ERIEN - - PowerPoint PPT Presentation

WELCOME TO THE NEW SALLY. NEW L LOOK. K. N NEW E EXPER ERIEN ENCE. E. Sally Beauty Holdings, Inc. Fisc scal 2019 2019 Fourth Qu Quar arter Ear arnin ings C Call all Novem ember er 7 7, 2019 2019 Sally Beauty Holdings, Inc.


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SLIDE 1

WELCOME TO THE NEW SALLY.

NEW L LOOK.

  • K. N

NEW E EXPER ERIEN ENCE. E. Fisc scal 2019 2019 Fourth Qu Quar arter Ear arnin ings C Call all

Novem ember er 7 7, 2019 2019

Sally Beauty Holdings, Inc.

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SLIDE 2

Sally Beauty Holdings, Inc.

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SLIDE 3

Financial Highlights of the Quarter

SBH, SBS and BSG Positive SSS Gross Margin Expansion Lower SG&A Strong EPS Growth and Consensus Beat

Sally Beauty Holdings, Inc.

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SLIDE 4

Our Transformation Reflects the Industry

Improving our retail fundamentals Advancing our digital commerce capabilities Continuing to drive costs out of the business

Sally Beauty Holdings’ Playbook

Increased competition in the retail beauty space Customers desire for more convenient

  • mni-channel

shopping experience Increased investment in stores and technology Rising labor costs and tighter job market

Changing Retail and Beauty Sector Transformation Plan

Playing to win with

  • ur customers: Hair

Color & Care

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SLIDE 5

Playing to Win in Color & Care: Building on Product

Sally Beauty Holdings, Inc.

My Black Is Beautiful BlondMe Maria Nila Olaplex No. 6 & No. 7 Good Dye Young All About Curls

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SLIDE 6

Retail Fundamentals Progressing

16M+ Active Members Rollout Complete in Over 2,000 stores Implemented Store Fulfillment Module & Began Full Testing in Select BSG Stores New Oracle POS System Sally Beauty Rewards Loyalty Program JDA Merchandising and Supply Chain Platform

Sally Beauty Holdings, Inc.

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SLIDE 7

Digital Commerce Implementations

Refreshed BSG E-commerce Site Launch of the New Sally Mobile App

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SLIDE 8

ColorView -- “Color Before You Commit”

ColorView Kiosk Technology in Stores ColorView Technology via the Sally Mobile App

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SLIDE 9

19 20 18 21 22 Bric icks & Mo Mortar t to O Omnic nichann nnel R el Retaile iler 19 20 18 21 22 Core e Retail O il Oper eratio ions ns F From B Brut ute F e Force Ma Manua nual P l Process t to T Tec echn hnolo logy-Ena nable bled 19 20 18 21 22 Produ duct Designe igner t to P Produc uct B Brand nd B Build ilder er 19 20 18 21 22 Old S d Scho hool “ l “Sup upply ply” Ma ” Market etin ing t to Reset et D Digit ital C l Conf nfid iden ence B Brand nding ing 18 22 21 19 Segr gregated, d, S Slow D w Distribu ibutio ion N Node des t to F Flex exible ible R Reple plenis nishm hment 20 18 22 21 19 Unde derinv invested ed S Store E Exper perien ience t to R Refreshe hed S d Store E e Expe perie ienc nce 20

Our Transformation Priorities Build Based on Priorities

Sally Beauty Holdings, Inc.

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SLIDE 10

Q4 Financial Highlights

SSS +1.1% Gross Margin 49.6% SG&A% 37.7% Adjusted EPS $0.58 (1)

Compared to PY: Up for SBH, SBS and BSG Increased 10 bps Down 20 bps Increase of 13.7%

Sally Beauty Holdings, Inc.

(1) Adjusted EPS is a non-GAAP measure. See Appendix for a reconciliation of this non-GAAP measure.

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SLIDE 11

FY19 Financial Highlights

SSS +0.3% Gross Margin 49.3% Adjusted SG&A% 37.5% (1) Adjusted EPS $2.26 (2)

Guidance for the Full-Year: Approximately Flat Approximately Flat Up Slightly Up Mid-Single Digits

Sally Beauty Holdings, Inc.

(1) Adjusted SG&A is a non-GAAP measure. See Appendix for a reconciliation of this non-GAAP measure. (2) Adjusted EPS is a non-GAAP measure. See Appendix for a reconciliation of this non-GAAP measure.

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SLIDE 12

North American and Global Reach

Scaled, Focused Experts, Not “All Things to All People”

Strong owned and exclusive brand penetration Team members are “Color Experts” Strong cash flow generation 2 3 4 5 Differentiated industry position: hair color and hair care 1 Proven resilience in recessions 6

  • 5,000+ Locations; 12 Countries; Close to Consumer
  • >$200M Free Cash Flow Each Year (1)
  • 44% Owned/Exclusive Brand (SBS)

53% Owned/Exclusive Brand (BSG)

  • Equal Share with All Grocery; Just Below All Drug
  • 12,000+ Trained Cosmetologists or “Advanced

Color” Certified by SBH

  • 60% salon pros; 40% specialty retail

(1) Free Cash Flow is a non-GAAP measure. See Appendix for a reconciliation of this non-GAAP measure.

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SLIDE 13

Our Transformation Reflects the Industry

Improving our retail fundamentals Advancing our digital commerce capabilities Continuing to drive costs out of the business

Sally Beauty Holdings’ Playbook

Increased competition in the retail beauty space Customers desire for more convenient

  • mni-channel

shopping experience Increased investment in stores and technology Rising labor costs and tighter job market

Changing Retail and Beauty Sector Transformation Plan

Playing to win with

  • ur customers: Hair

Color & Care

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SLIDE 14
  • Filled innovation pipeline with new brands
  • Launched box color/pro color kits
  • Launched Sally Beauty Rewards Loyalty Program
  • Implemented “Fewer, Bigger, Deeper”

promotional strategy

  • Deployed the new sallybeauty.com mobile-first

e-commerce site

  • Enabled sales transactions on the BSG mobile

App

  • Closed four distribution nodes
  • Tested new store concepts in Las Vegas
  • Launched Sally Beauty integrated App
  • Refreshed BSG’s e-commerce site
  • Launched “ColorView/Color Before You

Commit” hair color technology

  • Integrated our Mexico and South America
  • perations into one LATAM team
  • Launched a digital workforce management

solution

  • Added new talent across the organization
  • Reduced our leverage ratio to 2.63x by paying
  • ff over $185 million in debt
  • Expand innovation pipeline with clean, vegan

color/care brands and men’s barbering

  • Expand new store concepts to other territories for

both Sally and BSG

  • Complete the rollout of the Oracle POS to all Sally

and BSG stores

  • Expand testing of JDA Merchandising/Supply

Chain Platform

  • Continue to optimize our supply chain network
  • Rollout Private Label Credit Card Program
  • North Texas investments including:
  • Remodeled Sally stores
  • New 500,000 square foot distribution

center

  • Adding new talent and capabilities in

digital commerce, brand marketing/strategy and global sourcing

  • Project Surge to reinvigorate Europe
  • Launch of new Sally Beauty brand campaign

“Unleash Your (Pro)tential”

  • Testing Pro brands within Sally Beauty
  • Leverage our Order Management System to

support “Buy Online / Ship From Store and Same- Day Delivery”

  • Acquisition opportunities for BSG to expand

distribution rights

Transformation Initiatives

Completed in FY19 Continues in FY20 New in FY20

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SLIDE 15

FY20 Full-Year Financial Guidance

Total Revenue Up 1%-2%; SSS Up 0.5%-1.5% Gross Margin Increase Modestly SG&A Increase Modestly EPS & Adj. EPS Up LSD - MSD Capital @ $120M

Sally Beauty Holdings, Inc.

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SLIDE 16

Appendix

Sally Beauty Holdings, Inc.

As Reported (GAAP) Restructuring (1) As Adjusted (Non-GAAP) Selling, general and administrative expenses 363,955 $

  • $

363,955 $ SG&A expenses, as a percentage of sales 37.7% 37.7% Operating earnings 116,092 (756) 115,336 Operating margin 12.0% 11.9% Earnings before provision for income taxes 93,875 (756) 93,119 Provision for income taxes (3) 24,868 (277) 24,591 Net earnings 69,007 $ (479) $ 68,528 $ Earnings per share: Basic 0.58 $ (0.00) $ 0.58 $ Diluted 0.58 $ (0.00) $ 0.58 $ As Reported (GAAP) Restructuring (1) U.S. Tax Reform

(2)

As Adjusted (Non-GAAP) Selling, general and administrative expenses 365,864 $

  • $
  • $

365,864 $ SG&A expenses, as a percentage of sales 37.9% 37.9% Operating earnings 103,126 9,102

  • 112,228

Operating margin 10.7% 11.6% Earnings before provision for income taxes 78,743 9,102

  • 87,845

Provision for income taxes (3) 23,557 1,884 1,039 26,480 Net earnings 55,186 $ 7,218 $ (1,039) $ 61,365 $ Earnings per share: Basic 0.46 $ 0.06 $ (0.01) $ 0.51 $ Diluted 0.46 $ 0.06 $ (0.01) $ 0.51 $ (1) For the three months ended September 30, 2019, restructuring represents costs and expenses incurred in connection with the supply chain modernization plan, including a $1.8 million gain from the sale our Marinette fullfillment center. For the three months ended September 30, 2018, restructuring represents costs and expenses incurred in connection with the 2018 Restructuring Plan. (2) U.S. tax reform represents adjustments to the revaluation of deferred income taxes and a deemed repatriation tax on previously undistributed foreign earnings resulting from changes to U.S. federal tax law in December 2017. (3) The income tax provision associated with restructuring for the three months ended September 30, 2019 and 2018, was calculated using a 36.6% and 20.7% tax rate, respectively, since realization of a tax benefit for portions of these expenses are currently not deemed probable. Three Months Ended September 30, 2018 SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Non-GAAP Financial Measures Reconciliations, Continued (In thousands, except per share data) (Unaudited) Three Months Ended September 30, 2019

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SLIDE 17

Appendix

Sally Beauty Holdings, Inc.

As Reported Restructuring (1) As Adjusted (Non-GAAP) Selling, general and administrative expenses 1,452,751 $

  • $

1,452,751 $ SG&A expenses, as a percentage of sales 37.5% 37.5% Operating earnings 458,473 (682) 457,791 Operating margin 11.8% 11.8% Earnings before provision for income taxes 362,164 (682) 361,482 Provision for income taxes (5) 90,541 (573) 89,968 Net earnings 271,623 $ (109) $ 271,514 $ Earnings per share: Basic 2.27 $ (0.00) $ 2.27 $ Diluted 2.26 $ (0.00) $ 2.26 $ As Reported Restructuring (1) Charges from Data Security Incidents (2) Loss on Extinguishment of Debt (3) U.S. Tax Reform (4) As Adjusted (Non-GAAP) Selling, general and administrative expenses 1,484,209 $

  • $

(7,935) $

  • $
  • $

1,476,274 $ SG&A expenses, as a percentage of sales 37.7% 37.5% Operating earnings 426,589 33,615 7,935

  • 468,139

Operating margin 10.8% 11.9% Earnings before provision for income taxes 328,427 33,615 7,935 876

  • 370,853

Provision for income taxes (5) 70,380 7,563 2,301 254 23,241 103,739 Net earnings 258,047 $ 26,052 $ 5,634 $ 622 $ (23,241) $ 267,114 $ Earnings per share: Basic 2.09 $ 0.21 $ 0.05 $ 0.01 $ (0.19) $ 2.17 $ Diluted 2.08 $ 0.21 $ 0.05 $ 0.01 $ (0.19) $ 2.16 $ (5) The income tax provision associated with the fiscal years 2019 and 2018 restructuring was calculated using a 84.0% and 22.5% tax rate, respectively, since realization of a tax benefit for portions of these expenses are currently not deemed probable. The income tax provision associated with other charges for the fiscal year 2018 was calculated using a 29.0% tax rate. Twelve Months Ended September 30, 2018 (1) For the fiscal year 2019, restructuring represents costs and expenses incurred in connection with the supply chain modernization plan, including a $8.4 million gain from the sale of our secondary headquarters and fulfillment center and our Marinette fullfillment center, and costs and expenses incurred in connection with the 2018 Restructuring Plan. For the fiscal year 2018, restructuring represents costs and expenses incurred in connection with the 2018 Restructuring Plan. (2) Charges from data security incidents are included in selling, general and administrative expenses and represent expenses (including assessments by credit card networks, remediation costs, and other costs and expenses) incurred in connection with the prior data security incidents. (3) Interest expense reflects a loss on extinguishment of debt in connection with a repricing of the variable-rate tranche of our term loan B, resulting in a lower effective interest. (4) U.S. tax reform represents the net impact the revaluation of deferred income taxes and a deemed repatriation tax on previously undistributed foreign earnings resulting from changes to U.S. federal tax law in December 2017. Twelve Months Ended September 30, 2019 SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Non-GAAP Financial Measures Reconciliations, Continued (In thousands, except per share data) (Unaudited)

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SLIDE 18

Appendix

Sally Beauty Holdings, Inc.

Operating Free Cash Flow: 2019 2018 Percentage Change 2019 2018 Percentage Change Net cash provided by operating activities 116,592 $ 90,731 $ 28.5% 320,415 $ 372,661 $

  • 14.0%

Less: Payments for property and equipment, net (1) (37,701) (23,967) 57.3% (92,443) (86,138) 7.3% Operating free cash flow (non-GAAP) 78,891 $ 66,764 $ 18.2% 227,972 $ 286,523 $

  • 20.4%

Three Months Ended September 30, Twelve Months Ended September 30, (1) For the three and twelve months ended September 30, 2019, payments for property and equipment, net includes cash proceeds of $3.3 million and $15.3 million, respectively, from the sale of certain fullfillment centers in connection with the supply chain modernization plan. SALLY BEAUTY HOLDINGS, INC. AND SUBSIDIARIES Non-GAAP Financial Measures Reconciliations, Continued (In thousands) (Unaudited)