Welcome to Casa Sacl 1 Delizioso. Semplice. Italiano. 1939: - - PowerPoint PPT Presentation

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Welcome to Casa Saclà

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Delizioso.

Semplice.

Italiano.

1939: Saclà’s history

starts in Piemonte, the gastronomic heart

• f Northern Italy.

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Since then, Saclà remains a family owned and run business making real Italian food with care, flair and love. We are a family business 75 years young. YESTERDAY TODAY

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Saclà has factories and a closely knit network of copackers the length and breadth of Italy, wholly owned subsidiaries in key strategic markets and numerous

distributors, so we are a truly

international business.

Saclà Subsidiaries

UK – London, since 1991 France – Biot, since 1997 Germany – Neuss, since 2000 US – San Francisco, since 2010 Middle East – Dubai, since 2014

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We work with the main retailers around the world producing for their own brands.

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Through our technical team and with the commitment of

• ur President and the senior management team,

we have achieved the highest international

standards and accreditations for food safety, traceability,

environmental management, and use of organic ingredients. BRC Global Standard for Food Safety (Issue 5, January 2008) grade A IFS International Food Standard (Issue 5, August 2007) 96,82% higher level UNI EN ISO 9001:2008 Quality Management Systems UNI EN ISO 22000:2005 Food Safety Management Systems UNI EN ISO 22005:2008 Traceability in the feed and food chain UNI EN ISO 14001:2004 Environmental Management Systems Certification

• Reg. CE 1221/2009 EMAS European eco-Managemnt and Audit Scheme
• Reg. CE 834/2007 on organic production and labeling of organic products

Suitable for Coeliacs Kosher Certification

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We never forget the quality values that have always been driving Saclà

• a careful selection of raw materials
• and supportive relationships with our farmers and

growers

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Our dedicated Quality Assurance team carry out

• more then 50 physical, chemical, and organoleptic controls

checks throughout the preparation of all our products, from the raw materials to the finished product

• a comprehensive allergen policy avoid cross contamination
• n site and all our products are

x-rayed before labeling

• sophisticated systems are in place to manage the final

stages in labeling (adhesive) and delivering our products to

• ur customers

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PROCESSING PACKAGING VOLUMES

Ambient Pasteurisation Sterilization Hot filling

• Glass/jars bottles, 90ml to 1liter
• PP plastic jars, 500ml to 2 litre
• Squeezy PP bottles, 280ml to 350ml
• sachets, 50ml to 200ml
• plastic pots, 150ml to 300ml
• metal tubes
• Plastic buckets, 1 litre to 20 litres

From 10,000 to 150,000 units per day with various levels of authomatic/handamatic Chilled Flash pasteurisation Refrigeration Doy-packs / sachets, 50ml to 200ml Plastic pots, 150ml to 300ml Up to 20,000 units a day

We know all about being

flexible…

With more than 1200 SKUs, Saclà has valuable know-how and experience in areas of specialisation that vary widely. This all adds up to give us a diverse capability, and allows us to produce and sell well in excess of 100 million units a year.

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Every year our development team creates hundreds of recipes in line with the requests of both buyers and consumers in different categories and different channels all

• ver the world

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This combination of innovation and quality has always been our hallmark, and we are proud it has been recognised many times with

international awards.

Les Palmes de la Communication Trophée de l’innovation Franprix 2011

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We are also proud of the responsibility we take for the world around us.

We have reduced the environmental impact of our manufacturing activity

• reduced our CO2 emissions by using renewable energy
• compensated for some of the emissions by protecting a

woodland area

• and managed our waste to assist the recycling process

This has resulted in ISO 14001:2004 accreditation

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Some Numbers …

• More than 105 million pieces sold in 2012 (+5%)
• 50% sold outside Italy
• Brand Leader in Pickles, Antipasti, Olives in Italy
• Brand Leader in <300g pasta sauce & pesto market in

UK, France, Belgium, Australia, Holland…

• Leader in Antipasti in France, Belgium, Switzerland…

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That flexibility extends to the variety of packaging : we have - glass, plastic, metal – and small and big for retail, food service and industrial needs but also in the

variety of products…

Our production lines are flexible and can be adapted to allow for high speed, artisanal and even hand-amatic production.

…that will take you from breakfast to dinner!

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Pesto 190g

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Passion for Pesto

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Stir Through 190g

Premium «Silver lid» Pasta Sauces 190g

A refined combination of selected

ingredients and unique flavors to delight the most demanding consumers

I Sughi alle erbe 190g

A new product range celebrating the flavours and aromas of the Italian cuisine

Whole Cherry Tomatoes

with a soffritto and extra virgin olive oil

350g 420 g

A New Range of Juicy Tomato Sauces

• Clean labels
• Extra Virgin olive oil
• Classic flavours
• Convinient and Smart
• Saclà quality guaranteed
• Standing on shelf

Pomodoro e Basilico Pomodoro e Mascarpone Pomodoro e Peperoncino Pomodoro e Olive Pomodoro e Aglio arrostito Sugo ai Formaggi italiani 290g

Classic Italian Antipasto

Intensly flavoured vegetables delicately dressed in seasoned oil

Grilled Italian Antipasto

A tempting range of carefully prepared vegetables

Pomodori al forno

Tomatoes as you never tasted before…

Our plus

Slow baked tomatoes marinated with aromatic flavours Picked and packed whithin 24 hours All natural 100% Italian tomatoes Nominated product of the year in 2012 by Dutch and Belgian consumers

Aperitivo time...

Simply serve on tosted bread for an Italian aperitif or add to casserols and stews to add extra taste

Bread Toppings Tapenades

Aperitivo time...

Enjoy with aperitifs as Italians do…

From Saclà expertise a new range of olives

Saclà in the US

Rich pasta sauces and unique pestos

Oven baked tomatoes

Saclà more…

The excellence of the extra virgin olive oil combined to infuse herbes and spices. A refined selection of seasoned oil to enhance your salads, pizzas , pasta and a variety of other dishes .

Saclà more…

Saclà more…

Saclà more…

100% ITALIAN WHEAT

• BRONZE DIE PASTA

This pasta is made in Puglia, in southern Italy, from Italian

durum wheat and selected by Saclà for its superior flavor and

• character. It is shaped through a traditional bronze die to give

a textured surface which holds every drop of your pasta sauce.

Saclà more…

Find them into the chilled cabinet!

Saclà enter the fresh …this is the result of an ambitious research and development project and a considerable investment in production technology. 40-50 day s shelf life

Saclà more…

Saclà pesto now in a revolutionary package.

Perfect with pasta, pizza, chicken or fish Great for young consumers - makes it easy for them to use it

• n sandwiches and salads.

Squeezy pesto is ideal for any occasion where you just want to add a touch of creativity and imagination to your food.

Saclà more…

The general increasing number of small households creates increasing demand for portion packs.

The Saclà answer is a 50g - 1 portion sachet

Available in box by 12 or in hanging strips for 12 sachet

Saclà more…

Food service

Recipe Sophistication Customer Service

Un vero pranzo all’italiana

Premium Quality Packaging Flexibility

Saclà expertise from 500g - to bulks

Saclà more…

 extra virgin olive oil  durum wheat pasta  tomato pasta sauces  pestos  pasta sauces  ravioli  rice  antipasti  fruit juices  …and more

All strictly organic

Everything we do today, is done with care for the future.

Saclà bio specialize in

typical Italian organic food

Saclà more…

Saclà is licensee of the Almaverde Bio consortium brand for the production of several product categories, and has recently scored a great success thanks to the presentation of its new range of fruit spreads with honey.

Saclà more…

Casa Saclà Selection:

wide range of premium quality products for indipendents and specialty stores. The quality from the crop to the table signed by Saclà.

Saclà more…

Casa Saclà Selection:

wide range of premium quality products for indipendents and specialty stores. The quality from the crop to the table signed by Saclà.

Saclà more…

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Saclà insights…

Saclà insights…

Saclà consistently beats

its competitors on the following things:

• Authentic Italian food
• ingredients
• recipes
• production

MADE BY ITALIANS FOR ITALIANS

• Our small-ness
• flexible
• innovative
• caring
• more pride

SMALL IS BEAUTIFUL

• Best Tasting Products
• Our family

FOUNDED OWNED & RUN BY THREE GENERATIONS OF THE SAME ITALIAN FAMILY

PIONEERING

• creative
• smart
• inspiring

SPIRITED

• colourful
• passionate
• vivacious

AUTHENTIC

• rooted
• honest
• family values

AUTHORITATIVE

• expert
• knowledgeable
• insightful

Saclà insights…

Our consumers

• want good food easily

want to balance convenience food and good food

• want authenticity/something authentic

want to be Italian

• want guaranteed success

want it guaranteed every time want to be seen to be a better cook

• want to make life more interesting

want diversity want escapism

• want a wow lifesaver

want a pleasant surprise want to enjoy cooking (and eating)

• want flavour and taste

want powerful intense taste want flavour delivery hit

• want simplicity

want versatility want to remove stress from dinner time

Saclà insights…

In the lives of our consumers our role is to share our

unique Italian authenticity

to inspire, surprise and delight, everyday

We are Inspirationally Authentic Saclà insights…

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Our Marketing activities for 2014 are focused to grow penetration

• f the brand in new areas

and reach new consumers

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Our key areas in marketing and communication

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Our print campaign depicts Saclà passion for freshness, authenticity and ingredients to appeal our consumers around the world. Images to communicate in a glance all the premiumness, quality and great taste of Saclà products.

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Sampling and POS

From research our consumers

• nce tasted Saclà products

come back to buy becoming loyal consumers

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Sampling and POS

We always encourage activities

• n point of sale

as a strong and effective side

• f our strategy

To reinforce our message, activities are planned to drive consumers to Saclà portal online (facebook / digital ads / website)

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Digital media and web strategy are more and more a fondamental tool. We like to maxime its effect with crossed activities

Online activities and crossed comunication

Integrated activity across facebook, website and e-newsletter focussing on NPD, refreshed recipe content and competitions

The Netherlands A successful case history

22 books x display / 70 Saclà Products fit the display Promo : buy 3 Saclà products get 1 copy for free Web Send in your reciept of 3 Saclà products purchase and get a copy free FB action / free copies out Crossed com through media magazines / web

Online activities and crossed comunication

1 Press Event for book launch 15.000 copies printed 200 displays on point of sale

PR

As a small, family-owned and very foodie company, Saclà has built up a great network of international journalists and contacts - resulting in great ongoing PR coverage Continuous PR activity for 2013 will reinforce the key advertising messages

• f versatility & simplicity (with

combined messages that reinforce the Italian provenance & family company) Reaching consumers across the year, through traditional print media, but increasingly also online, through FB and key food & mum/family bloggers will help to reinforce our message

PR Casa Saclà

Casa Saclà is the house of the founders of the company, transformed today in a project focussed on the future… Today just like before company life constantly mixes with family life inside house. Cooking demo with international chefs, presentation of new recipes, important international meetings in an environment which is 100% Saclà …these are only few of the points of excellence of Casa Saclà

where conviviality matches with professionality

Above all we are cooks, farmers, artisans, producers and businessmen working with and in the spirit of

• ur founding family to share the very best of Italian

food with our customers and consumers all around the world.

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Thank you !